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1. Admissions/ Management Information
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Title of the programme – including any lower awards
Please provide the titles used for all awards relating to this programme. Note: all programmes are required to have at least a Postgraduate Certificate exit award.

See guidance on programme titles in:
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https://www.york.ac.uk/media/staffhome/learningandteaching/documents/programmedevelopment/Framework%20for%20Programme%20Design%20-%20PG.pdf
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Masters MSc Global Marketing.
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Postgraduate Diploma Postgraduate Diploma in Global Marketing.Please indicate if the Postgraduate Diploma is available as an entry point, ie. is a programme on which a student can register, is an exit award, ie. is only available to students exiting the masters programme early, or both.Exit
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Postgraduate Certificate Postgraduate Certificate in Global Marketing.Please indicate if the Postgraduate Certificate is available as an entry points, ie. is a programme on which a student can register, is an exit award, ie. is only available to students exiting the masters programme early, or both.Exit
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Level of qualificationLevel 7
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This document applies to students who commenced the programme(s) in:2018
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Awarding institutionTeaching institution
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University of York University of York
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Department(s):
Where more than one department is involved, indicate the lead department		Board of Studies
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Lead Department N/ATYMS
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Other contributing Departments: N/A
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Route code
(existing programmes only)		PMMANGM
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Admissions criteria
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2.1. or equivalent in UG degree (exceptions may be made in cases of students with a 2.2. and relevant, minimum two year work experience). Students whose first degree was not taught in English should also have an appropriate English language qualification. Minimum acceptable qualifications are IELTS 6.5 with a writing score of no less than 6.5 and minimum score of 6.0 in all components.
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Length and status of the programme(s) and mode(s) of study
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ProgrammeLength (years/ months) Status (full-time/ part-time)
Please select		Start dates/months
(if applicable – for programmes that have multiple intakes or start dates that differ from the usual academic year)		Mode
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Face-to-face, campus-basedDistance learningOther
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MSc Global Marketing.1 yearFull-timeN/APlease select Y/NYesPlease select Y/NNoN/A
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Postgraduate Certificate in Global Marketing.1 term (approx. 3 months).Full-timeN/APlease select Y/NYesPlease select Y/NNoN/A
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Postgraduate Diploma in Global Marketing.2 terms (approx. 6 months).Full-timeN/APlease select Y/NYesPlease select Y/NNoN/A
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Language(s) of study
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English
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Language(s) of assessment
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English
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2. Programme accreditation by Professional, Statutory or Regulatory Bodies (PSRB)
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2.a. Is the programme recognised or accredited by a PSRB
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Please Select Y/N: Yesif No move to section 3
if Yes complete the following questions
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2.b. Name of PSRB
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Chartered Institute of Marketing.
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2.c. Please provide details of any approval/ accreditation event needed, including: timescales, the nature of the event, central support / information required:
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Graduates are allowed to undertake further study for a practical CIM qualification at the highest possible entry level, namely the Chartered Postgraduate Diploma in Professional Marketing. Specific information on exceptions can be found here: https://www.cim.co.uk/more/graduate-gateway/ .
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2.d. Are there any conditions on the approval/ accreditation of the programme(s)/ graduates (for example accreditation only for the full award and not any interim award)
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 Accreditation is only available for the full programme. Students can benefit from our accreditation up to three years after graduation.
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3. Additional Professional or Vocational Standards
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Are there any additional requirements of accrediting bodies or PSRB or pre-requisite professional experience needed to study this programme?
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Please Select Y/N: Noif Yes, provide details
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4. Programme leadership and programme team
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4.a. Please name the programme leader for the year to which the programme design applies and any key members of staff responsible for designing, maintaining and overseeing the programme.
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Dr Fernando Fastoso.
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5. Purpose and learning outcomes of the programme
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5.a. Statement of purpose for applicants to the Masters programme
Please express succinctly the overall aims of the programme as an applicant facing statement for a prospectus or website. This should clarify to a prospective masters student why they should choose this programme, what it will provide to them and what benefits they will gain from completing it.
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By studying the MSc Global Marketing at The York Management School you will gain a thorough understanding of how to deal with the key global marketing challenges. Those challenges relate to, among others, deciding whether to internationalise company activities, which markets to enter, and how to research those markets to present customers in them with a suitable product, priced, distributed and promoted appropriately. You develop a strategic vision to address such challenges through broad range of theories, frameworks and strategies relevant for a successful career in domestic and global marketing.
This programme stands out from others in its global focus, its links with industry, and its emphasis on ethical marketing and sustainability issues. Further, cohort specific teaching characterises this programme, which is delivered by recognised academic experts with relevant business experience as well as industry experts.
Upon completing this programme, you will be prepared for a range of careers in global marketing working in marketing departments at manufacturing or services companies or in advertising agencies among others. Graduates of the programme have successfully taken up such roles in organisations such as Nestlé, accenture, EPSON, and Coca-Cola.
Through its optimal balance of theoretical substance and practical appeal, the MSc in Global Marketing has been awarded Graduate Gateway status by the Chartered Institute of Marketing (CIM). Such accreditation allows successful graduates to undertake further study for a practical CIM qualification at the highest possible entry level, namely the Chartered Postgraduate Diploma in Professional Marketing.
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5.b.i. Programme Learning Outcomes - Masters
Please provide six to eight statements of what a graduate of the Masters programme will be able to do.
If the document only covers a Postgraduate Certificate or Postgraduate Diploma please specify four to six PLO statements in the sections 5.b.ii and 5.b.iii as appropriate.
Taken together, these outcomes should capture the distinctive features of the programme. They should also be outcomes for which progressive achievement through the course of the programme can be articulated, and which will therefore be reflected in the design of the whole programme.
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PLOOn successful completion of the programme, graduates will be able to:
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1Critically appraise interdisciplinary concepts, models and theories in terms of their implications for domestic and global marketing.
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2Formulate ethical solutions for marketing challenges involving aspects of culture, and social responsibility and sustainability.
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3Work effectively to complete marketing projects in a professional, responsible and culturally aware manner.
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4Critically analyse and integrate multiple data sources in an efficient manner to develop justified and sound solutions to complex domestic and global marketing problems.
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5Persuasively present market data, recommendations and marketing strategies, orally and in writing, using a range of digital and non-digital media.
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6Define, design, execute and present significant and extended pieces of independent research, deploying appropriate research methods, in fields related to global marketing.
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5.c. Explanation of the choice of Programme Learning Outcomes
Please explain your rationale for choosing these PLOs in a statement that can be used for students (such as in a student handbook). Please include brief reference to:
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i) ... in what way will these PLOs result in an ambitious, challenging programme which stretches the students?
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Overall, the PLOs capture the comprehensive global nature of the programme. The PLOs will challenge you to go beyond your previous knowledge gained at undergraduate level to develop a greater level of criticality and in-depth marketing theoretical knowledge. Such knowledge will allow you to approach marketing challenges at the local and global level. Finally, the PLOs will challenge you to adopt new approaches in addressing the marketing domain while accounting also for ethically sound decision making.
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ii) ... in what way will these PLOs produce a programme which is distinctive and advantageous to the student?
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By meeting the PLOs, you will gain a sound foundation to prepare you for a variety of marketing related roles. This foundation will encompass the necessary skills required by both communicational (e.g., advertising, digital and non-digital) and more broadly oriented marketing roles (e.g., brand management) within the spectrum of potential marketing careers.
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iii) ... how the design of the programme enables students from diverse entry routes to transition successfully into the programme? For example, how does the organisation of the programme ensure solid foundations in disciplinary knowledge and understanding of conventions, language skills, mathematics and statistics skills, writing skills, lab skills, academic integrity
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First, when you are offered a place to study with us you receive introductory literature suggestions on the topics of management and marketing. Second, extra time is devoted at induction to discuss the key issues that may arise as a consequence of previous degrees in different subjects. Third, you are offered extra support by your personal supervisor to make up for any deficiencies at the beginning of your studies. Fourth, you are then supported throughout your studies by a personal supervisor who will, among others, help you develop dissertation ideas. Fifth, you have access to support by central University in form of, e.g., the writing centre, which helps you improve your academic writing. Sixth, you will be offered English classes to support you in your development towards master’s level even if English is not your mother tongue. Seventh, you will be supported all throughout your master’s by a dedicated careers’ team so that you can be best prepared for your job applications towards the end of your studies.
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iv) ... how the programme is designed to enable students to progress successfully - in a limited time frame - through to the end of the award? For example, the development of higher level research skills; enabling students to complete an independent study module; developing competence and confidence in practical skills/ professional skills. See QAA masters characteristics doument http://www.qaa.ac.uk/en/Publications/Documents/Masters-Degree-Characteristics-15.pdf
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Alongside the research skills developed in the course of completing the various marketing specific modular assessments for this programme, you receive training in quantitative and qualitative research methods and data analysis. That training helps you develop the skills necessary to master the dissertation element of the programme.
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v) ... how this programme (as outlined in these PLOs) will develop students’ digital literacy skills and how technology-enhanced learning will be used to support active student learning through peer/tutor interaction, collaboration and formative (self) assessment opportunities (reference could be made to such as blogging, flipped classrooms, response 'clickers' in lectures, simulations, etc).
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You develop your skills in digital literacy and technology in a variety of forms. First, you interact with the module leader and with each other through the VLE. Second, various projects (e.g. presentation in Digital Marketing Strategy module) ask of you to use digital media to, e.g., collect data as well as to share their projects to receive feedback from the module leader and peers. Third, in terms of research, you are exposed to online secondary data sources available on the intranet (e.g., Mintel) and also learn how to design and run online surveys with the use of Qualtrics (in the Marketing Research and Analytics module), thus enabling you to collect data for their assessments and dissertation online. While a combination of digital and technological support systems will affect most PLOs, it will have a particular effect on PLO4 and PLO5.
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vi) ... how this programme (as outlined in these PLOs) will support and enhance the students’ employability (for example, opportunities for students to apply their learning in a real world setting)?
The programme's employability objectives should be informed by the University's Employability Strategy:
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http://www.york.ac.uk/about/departments/support-and-admin/careers/staff/
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By completing the programme you will be prepared with a broad set of skills necessary in today's marketplace. You will have ample opportunities to apply your knowledge to solve complex yet practical marketing challenges. For instance, assessments such as the marketing plan in Marketing Planning for Services or the open examination in Digital Marketing strategy expect that students apply their knowledge to "real-world" business challenges to the benefit of their employability. Besides, Loreal Brandstorm competition, embedded into the Global Marketing module, will give you the opportunity to work on a task set by practitioners and present your work to academics with long business experience as well as, if you are successful in the competition, to L’Oréal executives, as did former MSc Global Marketing students who won the competition in 2016. Moreover, the MSc in Global Marketing has Chartered Institute of Marketing (CIM) accreditation: after completing our programme, you will be able to claim exemptions pertaining to a Level 4 Certificate in Professional Marketing granted by the CIM. Therefore, our programme "fast-tracks" graduates to an additional qualification that will enhance their employability prospects.
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viii) ... how learning and teaching on the programme are informed and led by research in the department/ Centre/ University?
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All MSc Global Marketing students undertake research based teaching as part of the programme. Evidence of our ability to deliver such teaching is reflected in the fact that renowned experts are involved in module delivery. All modules which are inquiry based are research oriented in that they introduce students to the research processes needed to support the inquiry undertaken.
Research led teaching on the programme facilitates the development of critical thinking skills which underpin professional scepticism. The following university research themes have been incorporated into the programme: environment sustainability and resilience; justice and equality; and culture and communication. Students also have the opportunity to attend sessions run by external guest speakers, the wider university and beyond who are actively engaged in research in these areas.
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5.d. Progression
For masters programmes where students do not incrementally 'progress' on the completion of a discrete Postgraduate Certificate and Postgraduate Diploma, please summarise students’ progressive development towards the achievement of the PLOs, in terms of the characteristics that you expect students to demonstrate at the end of the set of modules or part thereof. This summary may be particularly helpful to students and the programme team where there is a high proportion of option modules and in circumstances where students registered on a higher award will exit early with a lower one.

Note: it is not expected that a position statement is written for each masters PLO, but this can be done if preferred.
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On completion of modules sufficient to obtain a Postgraduate Certificate students will be able to:
If the PG Cert is an exit award only please provide information about how students will have progressed towards the diploma/masters PLOs. Please include detail of the module diet that students will have to have completed to gain this qualification as an exit award.
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Students exiting with the Postgraduate Certificate will have made some progress towards PLOs 1-5. They will display an advanced understanding of how to analyse, formulate, and implement marketing solutions of strategic importance and devise socially and ethically responsible solutions to real-life domestic and global marketing problems.

To gain this qualification, students will have to accumulate 60 credits from the following modules:
1. International Business Strategy (20 credits);
2. Global Marketing (20 credits);
3. Marketing Research and Analytics in a Global Environment (10 credits);
4. Ethical Marketing & Sustainability (20 credits);
5. Brand Management / Marketing planning for services/ Contemporary Consumer Behaviour (10 credits);
6. Qualitative Research Methods (10 credits);
7. Quantitative Research Methods and Data Analysis (10 credits).
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On completion of modules sufficient to obtain a Postgraduate Diploma students will be able to:
If the PG Diploma is an exit award only please provide information about how students will have progressed towards the masters PLOs. Please include detail of the module diet that students will have to have completed to gain this qualification as an exit award.
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Students exiting with the Postgraduate Diploma will be able to:
Critically appraise interdisciplinary concepts, models and theories in terms of their implications for domestic and global marketing . Formulate ethical solutions for marketing challenges involving aspects of culture, and social responsibility and sustainability . Work effectively to complete marketing projects in a professional, responsible and culturally aware manner. Critically analyse and integrate multiple data sources in an efficient manner to develop justified and sound solutions to complex domestic and global marketing problems.
Persuasively present market data, recommendations and marketing strategies, orally and in writing, using a range of digital and non-digital media.

To gain this qualification, students will have to accumulate 120 credits from the following modules:
1. International Business Strategy (20 credits).
2. Global Marketing (20 credits).
3. Marketing Research and Analytics in a Global Environment (10 credits).
4. Ethical Marketing & Sustainability (20 credits).
5. Brand Management / Marketing planning for services/ Contemporary Consumer Behaviour (10 credits).
6. Qualitative Research Methods (10 credits).
7. Quantitative Research Methods and Data Analysis (10 credits).
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6. Reference points and programme regulations
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6.a. Relevant Quality Assurance Agency benchmark statement(s) and other relevant external reference points
Please state relevant reference points consulted (e.g. Framework for Higher Education Qualifications, National Occupational Standards, Subject Benchmark Statements or the requirements of PSRBs): See also Taught Postgraduate Modular Scheme: Framework for Programme Design:
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https://www.york.ac.uk/media/staffhome/learningandteaching/documents/programmedevelopment/Framework%20for%20Programme%20Design%20-%20PG.pdf
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http://www.qaa.ac.uk/en/Publications/Documents/Masters-Degree-Characteristics-15.pdf
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http://www.qaa.ac.uk/assuring-standards-and-quality/the-quality-code/subject-benchmark-statements
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http://www.qaa.ac.uk/publications/information-and-guidance/publication?PubID=2843#.VthM1fmLS70
http://www.qaa.ac.uk/publications/information-and-guidance/publication?PubID=2958#.WYLmcIjyvIV
https://www.cim.co.uk/more/graduate-gateway/
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The QAA subject benchmark statement for Master's Degrees in Business and Management was used as a reference point, in particular the section on type 1 specialist degrees was used to inform content design.
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6.b. University award regulations
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The University’s award and assessment regulations apply to all programmes: any exceptions that relate to this programme are approved by University Teaching Committee and are recorded at the end of this document.
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7. Programme Structure
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7.a. Module Structure and Summative Assessment Map
Please complete the summary table below which shows the module structure and the pattern of summative assessment through the programme.

IMPORTANT NOTE:
If the structure of your programme does not fit the usual academic year (for instance students start at the beginning of September or in January) please contact your Academic Quality Team contact in the Academic Support Office for guidance on how to represent the structure in an alternative format.

To clearly present the overall programme structure, include the name and details of each individual CORE module in the rows below. For OPTION modules, ‘Option module’ or 'Option from list x' should be used in place of specifically including all named options. If the programme requires students to select option modules from specific lists by term of delivery or subject theme these lists should be provided in the next section (7.b).

From the drop-down select 'S' to indicate the start of the module, 'A' to indicate the timing of each distinct summative assessment point (eg. essay submission/ exam), and 'E' to indicate the end of teaching delivery for the module (if the end of the module coincides with the summative assessment select 'EA'). It is not expected that each summative task will be listed where an overall module might be assessed cumulatively (for example weekly problem sheets).

Summative assessment by exams should normally be scheduled in the spring week 1 and summer Common Assessment period (weeks 5-7). Where the summer CAP is used, a single ‘A’ can be used within the shaded cells as it is understood that you will not know in which week of the CAP the examination will take place. (NB: An additional resit assessment week is provided in week 10 of the summer term for postgraduate students. See Guide to Assessment, 5.4.a)
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http://www.york.ac.uk/about/departments/support-and-admin/registry-services/guide/
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Full time structure
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CreditsModuleAutumn TermSpring Term Summer Term Summer Vacation
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CodeTitle12345678910123456789101234567891012345678910111213
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20TBCGlobal Marketing.SSEA
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20TBCInternational Business Strategy.SEA
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10TBCMarketing Research and Analytics in a Global Environment.SEA
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20TBCEthical Marketing & Sustainability.SEA
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20TBCDigital Marketing Strategy.SEA
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10TBCOption A.SEA
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10TBCQualitative Research.SEA
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10TBCQuantitative Methods & Data Analysis.SEA
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60TBCDissertationSEA
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Please indicate when the Progression Board and Final Exam board will be held and when any reassessments will be submitted.
NB: You are required to provide at least three weeks notice to students of the need for them to resubmit any required assessments, in accordance with the Guide to Assessment section 4.9
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Progression BoardSummer term week 9 or 10.