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WEBSITE MIGRATION CHECKLIST (CMS-AGNOSTIC)
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Pre-Migration Steps
(Recommended 2 Weeks Before Launch)		More InfoSelectYOUR PROGRESS
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Identify URLs providing organic trafficWe recommend Google Search Console data from the last 12 months and then run these in a crawler to check they're live pages.0
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Create 3rd-party script inventoryThis is a list of all tracking scripts on the site that you want carried over
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Go-Live
(Day of Launch)		More InfoSelectout of 12
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Check the 3rd-party scripts inventory tab. Make sure all items are copied across.To edit this checklist pelase click File > Make a copy to create a copy only you can see and edit
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Verify those scripts are active.
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Go through the change of address steps in Google Search Console, if required.Google Search Console > Settings > Change of address. Find more detailed steps here.https://www.geekytech.co.uk/results/avantra/
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Check the XML sitemap URL in Google Search ConsoleIf changed, delete the old submission in Google Search Console and submit the new one.
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Request indexing of the homepage in Google Search Console.
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Check that 4 versions of the website are redirecting toward a singular version1) Without www.
2) With www.
3) http://
4) https://
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Post-MigrationMore InfoSelect
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Crawl list of URLs from Pre-migration and add 301s where necessary
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Check traffic levels are comparable.~2/3 days post-migration.
Results will depend on the type of migration, i.e. have you acquired another website, or have you culled a big section of your previous site? What are you expecting and does the data reflect that?		Read Case Study
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Check rankings in a tracking tool and average position changes in Google Search Console.~2 weeks post-migration
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Check sitemap indexing ~2 weeks post-migration.
Is everything showing in search thtat should be?
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