| A | B | E | F | G | H | |
|---|---|---|---|---|---|---|
1 | Platform | Campaign Type | Configuration Level | IMPACT ON TARGETING | ||
2 | HIGH | MEDIUM | LOW | |||
3 | Google Ads & Bing Ads | Search | Campaign | Budget Location Bidding Strategy Conversion Goal | Network Location Presence or Interest Broad Match Keywords Languages | Audience Segments Brand Exclusions Ad Scheduling |
4 | Ad Group | Keywords Keyword Match Type | Age Gender Household Income Audience Segments Audience Exclusions | |||
5 | Video | Campaign | Budget Network Locations Bid Strategy Remarketing Lists Conversion Goal | Demographics Interests Devices Frequency Capping Brand Exclusions Ad Scheduling Languages | Keyword Exclusions Topic Exclusions Placements Exclusions | |
6 | Ad Group | Optimized Targetting Audience Segments Audience Exclusions | Age Gender Household Income Parental Status | Keyword Exclusions Topic Exclusions Placements Exclusions | ||
7 | PMAX (All-in-One: Search, Video, Image, Gmail) | Campaign | Budget Bid Strategy Locations Conversion Goal | Location Presence or Interest Brand Exclusions Languages | ||
8 | Asset Group | Audience Signal Search Themes | ||||
9 | Demand Gen (All-in-one) | Campaign | Budget Bid Strategy Target CPA Conversion Goal | Devices Google Video Partners | ||
10 | Ad Group | Locations Optimized Targetting Ad Group Target | Languages | Audience | ||
11 | Ad | Choose where your videos show | ||||