ABCDEF
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Element NameFieldFormatWhen Present in FileDescriptionExample
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Media Partner IDMediaPartnerIdIntegerAlwaysImpact-assigned ID of the partner the drove the action.123456
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Program IDCampaignIdIntegerAlwaysImpact-assigned ID of the program (or campaign) linked to the action.4444
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Program NameCampaignNameString (255) AlwaysName of the program (or campaign) linked to the action.ACME Corporation
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Event Type IDActionTrackerIdIntegerAlwaysImpact-assigned ID of the event type (or action tracker) that tracked the action.55555
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Event Type NameActionTrackerNameString (255)AlwaysName of the event type (or action tracker) that tracked the action.
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Action IDIdString (255)AlwaysImpact-assigned ID of the action.8882.1234.1234567
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StateStateString (255) AlwaysThe brand's response to the action existing. Will be one of the following values:Approved
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AlwaysApproved
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AlwaysPending
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AlwaysReversed
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Locked StatusLockedStatusString (255)AlwaysHow far along the action is in the action locking cycle. Will be one of the following values:OPEN
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AlwaysOPEN - Action has not locked
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AlwaysLOCKED - Action has locked
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AlwaysCLEARED - Action was paid out
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AlwaysDEFAULTED - Brand has insufficient funds to pay out for the action. Only occurs with excessive delinquency.
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Ad IDAdIdIntegerAlwaysImpact-assigned ID of the ad used to generate the action1000000
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PayoutPayoutDecimal (8.2)AlwaysPartner payout for driving the action.27.75
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Change in PayoutDeltaPayoutDecimal (8.2)AlwaysIf there was a change in Payout, that change will appear here.5.00
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Intended PayoutIntendedPayoutDecimal (8.2)AlwaysIf an action is over any limits set by the brand, this will be the payout the partner receives if that overlimit action is approved.22.75
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AmountAmountDecimal (8.2)AlwaysSales amount of the action. Primarily meant for pay-per-sale actions.1000.00
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Change in AmountDeltaAmountDecimal (8.2)AlwaysIf there was a change in Amount, that change will appear here.100.00
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Intended AmountIntendedAmountDecimal (8.2)AlwaysIf an action is over any limits set by the brand, this will be the sale amount if tha action is approved.900.00
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Event DateEventDateDateTime (ISO 8601)AlwaysDate and time the event happened.2021-01-25T10:10:23-08:00
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Creation DateCreationDateDateTime (ISO 8601)AlwaysDate and time the action began processing on the Impact platform.2021-01-25T10:10:23-08:00
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Locking DateLockingDateDateTime (ISO 8601)AlwaysDate and time the action will lock/has locked. After this date, the action can no longer be modified by a brand, and will begin the apyout scheduling period.2021-02-25T10:10:23-08:00
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Order IDOidString (255)Always for loyalty or cashback partnersAssigned ID of the customer's order.O7777777
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Cleared DateClearedDateDateTime (ISO 8601)When new data is availableDate and time the action clears payment scheduling and is eligible for payout.2021-03-25T10:10:23-08:00
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Referring DomainReferringDomainString (255)When new data is availableThe URL from where the customer came when they clicked on the ad.https://www.impact.com
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Promo CodePromoCodeString (255)When new data is availableUnique promo code that a customer used to get a discount.Get20Off
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Customer AreaCustomerAreaString (255)When new data is availableA customer's geographical area, written as the area's Designated Market Area.110
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Customer CityCustomerCityString (255)When new data is availableA customer's city.Santa Barbara
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Customer RegionCustomerRegionString (255)When new data is availableA customer's region or state.CA
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Customer CountryCustomerCountryString (255)When new data is availableA customer's country.US
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Sub ID 1SubId1String (64)When new data is availableString of information the partner passes to assist with partner reporting.This is a sub ID.
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Sub ID 2SubId2String (64)When new data is availableString of information the partner passes to assist with partner reporting.This is a sub ID.
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Sub ID 3SubId3String (64)When new data is availableString of information the partner passes to assist with partner reporting.This is a sub ID.
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Shared IDSharedIdString (32)When new data is availableString of information the partner passes to assist with reporting.This is a shared IID.