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Hotel Marketing Plan10/14/2026
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Color
WBS Number
Task name / TitleAssigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Situation Analysis10/15/202610/21/20260400000
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1.1Domestic Visitation10/15/202610/17/202602400OpenMedium00
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1.2International Visitation10/16/202610/20/202602400OpenMedium00
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1.3
Meeting, Convention, and Business Travel
10/17/202610/21/202602400OpenMedium00
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2The eight-step model10/19/202610/28/20260560000
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2.1Mission and vision10/19/202610/21/202601600OpenMedium00
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2.2Analysis and forecasting10/20/202610/21/202601600OpenMedium00
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2.3Goals and objectives10/21/202610/22/202601600OpenMedium00
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2.4Marketing strategy10/22/202610/23/202601600OpenMedium00
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2.5Tactics and action plans10/23/202610/24/202601600OpenMedium00
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2.6Resource requirements10/24/202610/27/202601600OpenMedium00
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2.7Marketing controls10/25/202610/28/202601600OpenMedium00
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3Marketing plan10/27/202611/5/20260640000
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3.1Corporate connection10/27/202610/29/202602400OpenMedium00
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3.2Analysis and forecasting10/28/202610/30/202602400OpenMedium00
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3.3Goals and objectives10/29/202610/31/202602400OpenMedium00
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3.4Marketing Strategy10/30/202611/3/202602400OpenMedium00
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3.5Tactics and action plans10/31/202611/4/202602400OpenMedium00
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3.6Resource requirements11/1/202611/5/202602400OpenMedium00
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3.7Marketing controls11/2/202611/5/202602400OpenMedium00
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3.8Communicating the plan11/3/202611/5/202602400OpenMedium00
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4Marketing by Segment11/5/202611/18/20260800000
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4.1E-Commerce11/5/202611/7/202602400OpenMedium00
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4.2SMERF Market / Groups11/6/202611/10/202602400OpenMedium00
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4.3Corporate / GOV / Conventions11/7/202611/11/202602400OpenMedium00
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4.4Travel Agents / GDS11/8/202611/12/202602400OpenMedium00
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4.5Social Media11/9/202611/12/202602400OpenMedium00
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4.6International Wholesale11/10/202611/12/202602400OpenMedium00
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4.7Wholesale Group Market11/11/202611/13/202602400OpenMedium00
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4.8Direct CRO11/12/202611/14/202602400OpenMedium00
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4.9Yield Management11/13/202611/17/202602400OpenMedium00
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4.10STAR Report11/14/202611/18/202602400OpenMedium00
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5Marketing research; methods and data collection11/16/202611/21/20260400000
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5.1Research questions and aim11/16/202611/19/202602400OpenMedium00
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5.2Implementation of the survey11/17/202611/19/202602400OpenMedium00
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5.3Sampling method11/18/202611/20/202602400OpenMedium00
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5.4
Results and analysing the research
11/19/202611/21/202602400OpenMedium00
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6Latest Research11/21/202611/27/20260400000
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6.1Economic Indicators11/21/202611/25/202602400OpenMedium00
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6.2Passenger Traffic11/22/202611/26/202602400OpenMedium00
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6.3Lodging Industry Performance11/23/202611/26/202602400OpenMedium00
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6.4Visitor Forecast11/24/202611/26/202602400OpenMedium00
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6.5Monthly OCC11/25/202611/27/202602400OpenMedium00
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7Strengths & Opportunity Analysis11/27/202612/1/20260240000
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7.1Competitive Analysis11/27/202611/28/20260800OpenMedium00
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7.2Our Property11/28/202611/29/20260800OpenMedium00
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7.3
Service Offering / Differentiate
11/29/202612/1/20260800OpenMedium00
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8Marketing Strategy12/1/202612/6/20260400000
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8.1Marketing Objective12/1/202612/2/20260800OpenMedium00
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8.2Target Marketing12/2/202612/3/20260800OpenMedium00
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8.3Advertising & Sales12/3/202612/4/20260800OpenMedium00
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8.4Online Presence12/4/202612/5/20260800OpenMedium00
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8.5Online Marketing12/5/202612/6/20260800OpenMedium00
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9Exhibits12/7/202612/9/2026080000
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9.1Advertising Design12/7/202612/8/20260800OpenMedium00
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9.2Collateral12/8/202612/9/20260800OpenMedium00
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