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Hotel Marketing Plan12/4/2025
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Color
WBS Number
Task name / TitleAssigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Situation Analysis12/5/202512/11/20250400000
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1.1Domestic Visitation12/5/202512/7/202502400OpenMedium00
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1.2International Visitation12/6/202512/10/202502400OpenMedium00
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1.3
Meeting, Convention, and Business Travel
12/7/202512/11/202502400OpenMedium00
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2The eight-step model12/9/202512/18/20250560000
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2.1Mission and vision12/9/202512/11/202501600OpenMedium00
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2.2Analysis and forecasting12/10/202512/11/202501600OpenMedium00
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2.3Goals and objectives12/11/202512/12/202501600OpenMedium00
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2.4Marketing strategy12/12/202512/13/202501600OpenMedium00
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2.5Tactics and action plans12/13/202512/14/202501600OpenMedium00
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2.6Resource requirements12/14/202512/17/202501600OpenMedium00
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2.7Marketing controls12/15/202512/18/202501600OpenMedium00
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3Marketing plan12/17/202512/26/20250640000
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3.1Corporate connection12/17/202512/19/202502400OpenMedium00
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3.2Analysis and forecasting12/18/202512/20/202502400OpenMedium00
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3.3Goals and objectives12/19/202512/21/202502400OpenMedium00
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3.4Marketing Strategy12/20/202512/24/202502400OpenMedium00
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3.5Tactics and action plans12/21/202512/25/202502400OpenMedium00
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3.6Resource requirements12/22/202512/26/202502400OpenMedium00
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3.7Marketing controls12/23/202512/26/202502400OpenMedium00
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3.8Communicating the plan12/24/202512/26/202502400OpenMedium00
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4Marketing by Segment12/26/20251/8/20260800000
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4.1E-Commerce12/26/202512/28/202502400OpenMedium00
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4.2SMERF Market / Groups12/27/202512/31/202502400OpenMedium00
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4.3Corporate / GOV / Conventions12/28/20251/1/202602400OpenMedium00
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4.4Travel Agents / GDS12/29/20251/2/202602400OpenMedium00
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4.5Social Media12/30/20251/2/202602400OpenMedium00
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4.6International Wholesale12/31/20251/2/202602400OpenMedium00
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4.7Wholesale Group Market1/1/20261/3/202602400OpenMedium00
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4.8Direct CRO1/2/20261/4/202602400OpenMedium00
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4.9Yield Management1/3/20261/7/202602400OpenMedium00
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4.10STAR Report1/4/20261/8/202602400OpenMedium00
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5Marketing research; methods and data collection1/6/20261/11/20260400000
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5.1Research questions and aim1/6/20261/9/202602400OpenMedium00
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5.2Implementation of the survey1/7/20261/9/202602400OpenMedium00
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5.3Sampling method1/8/20261/10/202602400OpenMedium00
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5.4
Results and analysing the research
1/9/20261/11/202602400OpenMedium00
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6Latest Research1/11/20261/17/20260400000
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6.1Economic Indicators1/11/20261/15/202602400OpenMedium00
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6.2Passenger Traffic1/12/20261/16/202602400OpenMedium00
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6.3Lodging Industry Performance1/13/20261/16/202602400OpenMedium00
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6.4Visitor Forecast1/14/20261/16/202602400OpenMedium00
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6.5Monthly OCC1/15/20261/17/202602400OpenMedium00
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7Strengths & Opportunity Analysis1/17/20261/21/20260240000
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7.1Competitive Analysis1/17/20261/18/20260800OpenMedium00
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7.2Our Property1/18/20261/19/20260800OpenMedium00
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7.3
Service Offering / Differentiate
1/19/20261/21/20260800OpenMedium00
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8Marketing Strategy1/21/20261/26/20260400000
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8.1Marketing Objective1/21/20261/22/20260800OpenMedium00
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8.2Target Marketing1/22/20261/23/20260800OpenMedium00
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8.3Advertising & Sales1/23/20261/24/20260800OpenMedium00
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8.4Online Presence1/24/20261/25/20260800OpenMedium00
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8.5Online Marketing1/25/20261/26/20260800OpenMedium00
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9Exhibits1/27/20261/29/2026080000
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9.1Advertising Design1/27/20261/28/20260800OpenMedium00
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9.2Collateral1/28/20261/29/20260800OpenMedium00
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