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Hotel Marketing Plan9/16/2025
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Color
WBS Number
Task name / TitleAssigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Situation Analysis9/17/20259/23/20250400000
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1.1Domestic Visitation9/17/20259/19/202502400OpenMedium00
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1.2International Visitation9/18/20259/22/202502400OpenMedium00
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1.3
Meeting, Convention, and Business Travel
9/19/20259/23/202502400OpenMedium00
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2The eight-step model9/21/20259/30/20250560000
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2.1Mission and vision9/21/20259/23/202501600OpenMedium00
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2.2Analysis and forecasting9/22/20259/23/202501600OpenMedium00
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2.3Goals and objectives9/23/20259/24/202501600OpenMedium00
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2.4Marketing strategy9/24/20259/25/202501600OpenMedium00
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2.5Tactics and action plans9/25/20259/26/202501600OpenMedium00
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2.6Resource requirements9/26/20259/29/202501600OpenMedium00
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2.7Marketing controls9/27/20259/30/202501600OpenMedium00
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3Marketing plan9/29/202510/8/20250640000
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3.1Corporate connection9/29/202510/1/202502400OpenMedium00
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3.2Analysis and forecasting9/30/202510/2/202502400OpenMedium00
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3.3Goals and objectives10/1/202510/3/202502400OpenMedium00
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3.4Marketing Strategy10/2/202510/6/202502400OpenMedium00
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3.5Tactics and action plans10/3/202510/7/202502400OpenMedium00
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3.6Resource requirements10/4/202510/8/202502400OpenMedium00
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3.7Marketing controls10/5/202510/8/202502400OpenMedium00
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3.8Communicating the plan10/6/202510/8/202502400OpenMedium00
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4Marketing by Segment10/8/202510/21/20250800000
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4.1E-Commerce10/8/202510/10/202502400OpenMedium00
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4.2SMERF Market / Groups10/9/202510/13/202502400OpenMedium00
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4.3Corporate / GOV / Conventions10/10/202510/14/202502400OpenMedium00
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4.4Travel Agents / GDS10/11/202510/15/202502400OpenMedium00
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4.5Social Media10/12/202510/15/202502400OpenMedium00
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4.6International Wholesale10/13/202510/15/202502400OpenMedium00
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4.7Wholesale Group Market10/14/202510/16/202502400OpenMedium00
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4.8Direct CRO10/15/202510/17/202502400OpenMedium00
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4.9Yield Management10/16/202510/20/202502400OpenMedium00
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4.10STAR Report10/17/202510/21/202502400OpenMedium00
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5Marketing research; methods and data collection10/19/202510/24/20250400000
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5.1Research questions and aim10/19/202510/22/202502400OpenMedium00
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5.2Implementation of the survey10/20/202510/22/202502400OpenMedium00
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5.3Sampling method10/21/202510/23/202502400OpenMedium00
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5.4
Results and analysing the research
10/22/202510/24/202502400OpenMedium00
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6Latest Research10/24/202510/30/20250400000
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6.1Economic Indicators10/24/202510/28/202502400OpenMedium00
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6.2Passenger Traffic10/25/202510/29/202502400OpenMedium00
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6.3Lodging Industry Performance10/26/202510/29/202502400OpenMedium00
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6.4Visitor Forecast10/27/202510/29/202502400OpenMedium00
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6.5Monthly OCC10/28/202510/30/202502400OpenMedium00
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7Strengths & Opportunity Analysis10/30/202511/3/20250240000
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7.1Competitive Analysis10/30/202510/31/20250800OpenMedium00
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7.2Our Property10/31/202511/1/20250800OpenMedium00
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7.3
Service Offering / Differentiate
11/1/202511/3/20250800OpenMedium00
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8Marketing Strategy11/3/202511/8/20250400000
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8.1Marketing Objective11/3/202511/4/20250800OpenMedium00
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8.2Target Marketing11/4/202511/5/20250800OpenMedium00
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8.3Advertising & Sales11/5/202511/6/20250800OpenMedium00
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8.4Online Presence11/6/202511/7/20250800OpenMedium00
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8.5Online Marketing11/7/202511/8/20250800OpenMedium00
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9Exhibits11/9/202511/11/2025080000
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9.1Advertising Design11/9/202511/10/20250800OpenMedium00
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9.2Collateral11/10/202511/11/20250800OpenMedium00
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