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Hotel Marketing Plan6/17/2020
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Color
WBS Number
Task name / Title
Assigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Situation Analysis6/18/20206/24/20200400000
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1.1Domestic Visitation6/18/20206/20/202002400OpenMedium00
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1.2International Visitation6/19/20206/23/202002400OpenMedium00
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1.3
Meeting, Convention, and Business Travel
6/20/20206/24/202002400OpenMedium00
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2The eight-step model6/22/20207/1/20200560000
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2.1Mission and vision6/22/20206/24/202001600OpenMedium00
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2.2Analysis and forecasting6/23/20206/24/202001600OpenMedium00
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2.3Goals and objectives6/24/20206/25/202001600OpenMedium00
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2.4Marketing strategy6/25/20206/26/202001600OpenMedium00
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2.5Tactics and action plans6/26/20206/27/202001600OpenMedium00
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2.6Resource requirements6/27/20206/30/202001600OpenMedium00
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2.7Marketing controls6/28/20207/1/202001600OpenMedium00
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3Marketing plan6/30/20207/9/20200640000
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3.1Corporate connection6/30/20207/2/202002400OpenMedium00
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3.2Analysis and forecasting7/1/20207/3/202002400OpenMedium00
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3.3Goals and objectives7/2/20207/4/202002400OpenMedium00
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3.4Marketing Strategy7/3/20207/7/202002400OpenMedium00
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3.5Tactics and action plans7/4/20207/8/202002400OpenMedium00
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3.6Resource requirements7/5/20207/9/202002400OpenMedium00
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3.7Marketing controls7/6/20207/9/202002400OpenMedium00
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3.8Communicating the plan7/7/20207/9/202002400OpenMedium00
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4Marketing by Segment7/9/20207/22/20200800000
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4.1E-Commerce7/9/20207/11/202002400OpenMedium00
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4.2SMERF Market / Groups7/10/20207/14/202002400OpenMedium00
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4.3
Corporate / GOV / Conventions
7/11/20207/15/202002400OpenMedium00
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4.4Travel Agents / GDS7/12/20207/16/202002400OpenMedium00
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4.5Social Media7/13/20207/16/202002400OpenMedium00
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4.6International Wholesale7/14/20207/16/202002400OpenMedium00
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4.7Wholesale Group Market7/15/20207/17/202002400OpenMedium00
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4.8Direct CRO7/16/20207/18/202002400OpenMedium00
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4.9Yield Management7/17/20207/21/202002400OpenMedium00
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4.10STAR Report7/18/20207/22/202002400OpenMedium00
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5Marketing research; methods and data collection7/20/20207/25/20200400000
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5.1Research questions and aim7/20/20207/23/202002400OpenMedium00
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5.2
Implementation of the survey
7/21/20207/23/202002400OpenMedium00
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5.3Sampling method7/22/20207/24/202002400OpenMedium00
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5.4
Results and analysing the research
7/23/20207/25/202002400OpenMedium00
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6Latest Research7/25/20207/31/20200400000
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6.1Economic Indicators7/25/20207/29/202002400OpenMedium00
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6.2Passenger Traffic7/26/20207/30/202002400OpenMedium00
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6.3
Lodging Industry Performance
7/27/20207/30/202002400OpenMedium00
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6.4Visitor Forecast7/28/20207/30/202002400OpenMedium00
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6.5Monthly OCC7/29/20207/31/202002400OpenMedium00
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7Strengths & Opportunity Analysis7/31/20208/4/20200240000
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7.1Competitive Analysis7/31/20208/1/20200800OpenMedium00
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7.2Our Property8/1/20208/2/20200800OpenMedium00
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7.3
Service Offering / Differentiate
8/2/20208/4/20200800OpenMedium00
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8Marketing Strategy8/4/20208/9/20200400000
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8.1Marketing Objective8/4/20208/5/20200800OpenMedium00
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8.2Target Marketing8/5/20208/6/20200800OpenMedium00
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8.3Advertising & Sales8/6/20208/7/20200800OpenMedium00
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8.4Online Presence8/7/20208/8/20200800OpenMedium00
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8.5Online Marketing8/8/20208/9/20200800OpenMedium00
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9Exhibits8/10/20208/12/2020080000
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9.1Advertising Design8/10/20208/11/20200800OpenMedium00
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9.2Collateral8/11/20208/12/20200800OpenMedium00
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