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Product:JBL SounbarMarshall ACTON III Speakers
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Product Linkhttps://in.jbl.com/wireless-soundbar-1/Bar-2-1-Deep-Bass-MK2.htmlhttps://www.marshall.com/in/en/product/acton-iii?pid=1006004
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Product OfferingsHeadphones, Speakers, Soundbars, Luxury Audio (woofers, Stereos, AV receiver, Big standing loudspeakers), Professional audio (Mic, studio monitor, bluetooth mixer) Car audio (speaker, amplifier, subwoofer) & Accessories AMP, Speakers, Headphones, Drums, Marshall Record Label
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Business ModelB2C, D2C, B2B, Retail stores(Reliance Digital, Vijay Sales), Online marketplace (amazon, myntra, flipkart) B2C, D2C, Retail stores (Reliance Digital, Vijay Sales), Online marketplace (Amazon & Flipkart)
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Target CustomersCollege students, Young professionals, Influencers, Working professionals, ,music lovers, gamer, TV or smart home buyers (movie theater at home), Travellers, people who can gift, coffee shop/restaurant/hotel ownersYoung Professionals, Working Industry Professionals, Influencers, Musicians/Music lovers, Gamer, Big hotel/restaurant owners
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USPPowerful sound system with 300W power
Dolby audio clarity
Strong bass with 6.5inch bar
Light weight 		Solid sound with wider stereo
Hassle free controls
Iconic and luxury design
PVC-free build made from 70% recycled plastic and only vegan materials
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Price9K to 1.2 L INR10k to 1.10 L INR
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How does this brand build trust?By giving quality products
wide range of products
customer service
offers/discounts
affordable rates		Extreme quality products
iconic designs
legacy
emotional impacting on customers
selling sound to soul
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Selling Channelswebsite, online marketplace (amazon, flipkart, myntra), Retailer stores (Reliance Digital, Vijay Sales), Gadget shops/TV shops/Electronic shops, Affliate/Influence marketing, Social Media Channels (Instagram, FB, Pinterest)website, online marketplace (amazon, flipkart), Retailer stores (Reliance Digital, Vijay Sales), Gadget shops/TV shops/Electronic shops, Affliate/Influence marketing
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Target Segment
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Age18-4527-50+
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GenderAll but primarily maleprimarily male
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LocationTier 1 & 2 citiesTier 1 cities, Tier 2 (optional)
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Mentees are required to do this in the breakout room with their group members.
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