[Company Name] Actionable Metrics
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Actionable Metrics Example
[Company Name]
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The most important metrics that shape the growth funnel for the company. "The metrics that matter"
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Acquisition
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Activiation
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Retention
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Referral
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Revenue
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Ideal Customer
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AcquisitionActiviationRetentionReferralRevenue
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Primary Metrics:
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How do users find you?
Do users have a great first experience?
Do users come back?Do users tell others?How do you make money?
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The first step where visitors sign up on your website for your software to begin exploring.They are now using your product and we want to make sure we help them quickly understand the value of the software.Users are coming back to your tool and logging in, they are considering buying the product.Users subscribe to your tool and become customers. Next, customer success begins to take greater presedence. Users are loving your product and start sharing it with their network of friends, colleagues and co-workers.
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