Escape Room - Cost of Player Acquisition - Cost Per Click - Cost Per Lead Calculator
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Escape Room Cost of Player Acquisition Calculator (CPC, CPA, CPL)
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Select Estimation Range 12 Months
Player Life Time Value (PLTV)
$133.33
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Fill these fields
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Number of Total Bookings in 12 Months Period600You can retreive data from your Booking Software
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Total Gross Revenue Generated in 12 Months Period$80,000This data can also be retrieved from your booking software
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Estimated % of Refunds and Cancellations of PLTV1.00%#refunds / #bookings in 12 Months Period
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Estimated % of Cost of Experience of PLTV3.00%This should be between 10% to 20%
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Total Estimated Payroll in 12 Months Period$15,000
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Total Estimated Utility (+Rent, if any) Expenses in 12 Months Period
$18,000
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Total Estimated Software Expenses in 12 Months Period$0
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Total Estimated Accounting Expenses in 12 Months Period$180
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Total Estimated Legal Expenses in 12 Months Period$0
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Total Estimated Maintenance Expenses in 12 Months Period$0
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Total Estimated Sundry Expenses in 12 Months Period$600Any expense you incur that isn't listed above
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Enter % Profit Margin to be Retained from PLTV40Enter Profit Margin between 10 and 53. Don't Enter % Sign.
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Total Unique Website Visitors in 12 Months Period6000This can be retrieved from Google Analytics
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Conversion Rate % of Team Building Leads (Leave blank for default 20%)
Enter Conversion Rate between 10 - 100. Don't Enter % Sign
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>> GO TO RESULTS SHEET <<
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Read The Full Tutorial on How To Use This Sheet Here
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