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How to Choose a Brokerage:
Scoring System for Real Estate Agents
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Scoring Instructions
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1. Go to "File" > "Make a Copy"
2. Input the name of each brokerage you are considering. Replacing Brokerage 2,3,4
3. Rank each factor 1-5 (5 being good and 1 being worst) under the brokerage for each factor (Light grey cells)
4. Adjust weights to your unique needs and wants. Ensure that the total equals 100% (Light gold cells)
5. Use the brokerage totals at the bottom to compare brokerages
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Ranking FactorWeightCentury 21 Realty ServicesBrokerage 2Brokerage 3Brokerage 4
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Commission Splits: Is the commission split favorable in comparison to the level of support?10%55
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Monthly Fees: Are the initial joining fees reasonable? Do you have to pay high monthly fees?15%54
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Training and Mentorship: Does the brokerage offer quality training and mentorship?20%53
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Marketing Support: Is marketing support available and effective?5%45
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Work Environment and Culture: How conducive is the work environment? Do you fit into the culture?10%54
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Market Presence: How strong is the brokerage’s market presence? Is the brokerage involved with the local community?10%52
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Legal and Contractual Obligations: How fair are the contractual terms? Do you trade enough fee-sharing for support?5%55
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Peer Reviews and Recommendations: What is the general peer and industry perception?5%53
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Technology and Tools: Are modern tools and technologies provided? Will you have access to a CRM like Moxiworks?15%44
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Accessibility and Communication: How easily can you communicate with management?5%54
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Totals (Max of 5)Century 21 Realty ServicesBrokerage 2Brokerage 3Brokerage 4
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100%4.83.7500
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