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Program Name: New Website LaunchBusiness Sponsor: Marketing
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Launch Date: October 13, 2023Program Sponsor: Brand
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Program Goal: Build awareness and celebrate teamwork Comm.Manager: Lovella Sullivan
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Marketing Strategy: Amplify WOM by leaning into familiar channels and relationships
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Target Audience: Internal
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Media
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Channel Audience Purpose Assets Post Date and Time
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Jive Banner All team1) Build awareness and
2) Generate excitement
Message10/13/2023
5 a.m.
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Jive Video and PDF (Yahya and Preso)All team 1) Increase understanding
2) Excite colleagues		Video and PDF10/13/2023
5 a.m.
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Email All team
*with a version to send to Ceasar to share with CRC managers and staff (?)
Providers?		1) Build awareness
2) Acknowledge major players
3) Celebrate		Email10/13/2023
5 a.m.
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Jarrod IP/Meeting
Announcement		All team
1) Increase "group hear" and "group talk"Words for all staff meeting(?)?
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Traditional
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TypeAudience Purpose Assets Post Date and Time
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Presentation (3)
Possible?
Who, when?
Meet with Caesar?		CRC team 1) Build awareness and increase excitement
2) Enable team to "market" website to visitors
3) Engage team (by brainstorming ideas for banners and Cards for "hard launch")
Presentation--tour of website
Banners with message and QR Codes
Cards with Qr Codes		?
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 Community Partners????
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