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SMART Goals
Fundraising Activity
 2023 Revenue
2024 Est. Revenue
2023 Expenses
Est. Expenses
Net TotalNotes
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Donor AcquisitionRaise $5,000 additional funds from peer-to-peer campaigns for end-of-year fundraiserPeer-to-Peer Campaign $ - $ 5,000.00 $ - $ -
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Raise $3,000 more in gala ticket salesAnnual Gala $ 3,000.00
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Donor RetentionRetain 30% of lapsed donorsDonor Survey $ - $ -
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Raise $10,000 more from annual gala fundraising activitiesAnnual Gala $ 10,000.00
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Donor UpgradesAdd 50 or more recurring donors
Recurring Donor Campaign
 $ 20,000.00 $ 5,000.00 $ 15,000.00
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Collect $2,000/month from recurring donors
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Start relationship with at least one more major donorMajor Donor Research $ 100,000.00
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