Prolicious — Keyword Research (Protein / Fibre / Taste)

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1	Prolicious — Keyword Research · Nutrition Universe
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3	Scope	The full targetable keyword universe, organised the way the brand thinks (client TREE chart): three pillars — Protein, Fibre, Taste — each branching into sub-categories, with Prolicious products mapped where they fit. One tab per pillar.
4	Sources	Ahrefs Keywords Explorer (India volume + Keyword Difficulty) + Google Search Console (prolicious.com: impressions, avg position, ranking page) + the March 2026 keyword extractions.
5	Date	Built June 2026 · restructured 11 June 2026 into the Protein / Fibre / Taste pillar model.
6	Counts	Protein: 1,959 · Fibre: 558 · Taste: 369 keywords (2,886 total).
7	Structure	One tab per pillar. Rows grouped by Sub-category (the second-level branch), then by search volume (high to low). Products are mapped to sub-categories on the live tree.
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9	Universe map (visual)	https://prolicious-updates.pages.dev/keyword-research/map/
10	Full hierarchy (detail)	https://prolicious-updates.pages.dev/keyword-research/
11	Protein sub-categories	High & Lean Protein Foods 301 · Plant & Wholefood Protein 253 · Protein Powder & Enhancer 390 · Protein by Goal 38 · Protein Snacks 385 · Protein Pasta & Noodles 525 · Protein Breakfast & Premixes 22 · Protein Education 45
12	Fibre sub-categories	High-Fibre Foods 402 · Gut Health & Digestion 149 · Fibre by Goal 7
13	Taste sub-categories	Flavours 9 · Snack Cravings 244 · Recipes & Dishes 107 · Indulgent but Healthy 9
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15	HOW TO READ EACH TAB
16	Keyword	The search term to target.
17	Volume (IN, /mo)	Average monthly searches in India (Ahrefs).
18	KD	Keyword Difficulty 0-100 (Ahrefs). Lower = easier to rank.
19	CPC (USD)	Average cost-per-click in paid search (Ahrefs, USD). Blank = no paid-search data for the term.
20	Sub-category	The second-level branch under the pillar — the content hub this keyword belongs to.
21	Content Angle	Flavour/Product \| Recipe \| Comparison \| Education/How-to \| Condition \| Buying.
22	Shop By Goal	Prolicious Shop-by-Goal menu: Weight Loss \| Snack Smarter \| New Moms \| Low Glycemic Index \| Gluten Free Needs \| PCOD Control.
23	Shop By Meal	Prolicious Shop-by-Meal menu: UP It! \| Breakfast \| Snacks \| Pantry.
24	Recommended Content Type	Where to target it: Collection \| Product \| Blog \| Recipe.
25	GSC Avg Pos	Current average Google position (blank = not ranking yet). Roughly 5-20 with demand = quick win.
26	Covered By	The existing Prolicious page already ranking for this query (blank = content gap).
27	Priority	High / Medium / Low — blends volume, difficulty and quick-win potential.
28	Relevancy	Yes / No — is the keyword genuinely on-brand for Prolicious (campaign-relevant bar)? Colour-coded: green = Yes, red = No. Filter to Yes to work the real demand.
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30	NOTES
31	Protein	The largest pillar (real demand sits here): high protein foods 41k, protein rich foods 36k, plant/vegan protein, protein pasta & snacks, the Up It enhancer, premixes. Sub-categories double as content hubs and product lines.
32	Fibre	Anchored by big heads — fiber rich foods 63k, high fiber foods 24k, gut health 36k (gut-health is a fibre lever, so it lives here). Staples: gluten-free flour, vrat atta, millet vermicelli.
33	Taste	The flavour / recipe / craving layer where protein isn't the lead — khakhra & thins flavours, pasta dishes, healthy-snack cravings. Smaller search demand, but the flavour products live here.
34	Quick wins	Sort a pillar by GSC Avg Pos for rows around 5-20 with volume — pages already ranking that a small optimisation can lift onto page 1.
35	Content gaps	Rows with a blank 'Covered By' have demand but no Prolicious page yet — the new-content backlog.
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