Generic HP Biz Conversion Math--Public
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TacticsImpressions/VisitsCostConversion Rate# of LeadsConversion RateAppts or QuotesConversion RateJobsCPA
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Organic Web1500030001%15025%3875%28$107
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Paid Web1000030002.5%25025%6350%31$96
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Direct Mail800028000.25%2050%1075%8$373
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Social Media2500015000.1%2575%1990%17$89
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Print Ads10000035000.05%5025%1350%6$560
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Public Relations25000030000.015%3835%1350%7$457
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Directories50005000.25%1335%450%2$229
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Email1200010002.5%30025%7550%38$27
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Trade Shows250400010%2550%1350%6$640
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Community100050010%10050%5050%25$20
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Open Houses7550035%2675%2090%18$28
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Past Customers2505005%1390%1190%10$49
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Referral Program750250025%18825%4775%35$71
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Lead Gen17505015%820%2$1,167
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TOTAL28050232$2797500$1,740,000
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