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Content Startergy Road Map
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Brand Name The Souled Store
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Long Term Goals Cement Souled Store as India’s top pop-culture apparel brand on social by doubling Instagram followers from ~150K to 300K in 12 months
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Generate ₹1.5 Cr in annual Instagram-driven ecommerce revenue
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Achieve a 25% repeat-purchase rate from social audiences by Q2 ’26
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SMART Goals For a MonthSpecific - Drive a 25% lift in Instagram-sourced sales for the Diwali “Bright & Bold” sweatshirt drop (from ₹6.4 L → ₹8 L in November)
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Measurable - Track ₹8 L via UTM-tagged links and increase link-in-bio clicks from 1.2K → 1.8K (50% lift)
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Actionable - Publish 3 Instagram Reels/week (design BTS, styling, UGC), 5 Stories/week (product tags + polls), and 2 YouTube Shorts/week; run 3 story-only flash-sale promos
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Relevant - Leverages Souled Store’s best-performing formats (Reels 4% avg engagement, Carousels 2%) during peak Diwali shopping
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Time Bound - Monitor daily and optimize weekly; hit ₹2 L/week minimum to reach ₹8 L by Nov 30
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