ABC
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Line ItemAOV & COGsNotes
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Average Order Value$75.00 <--Upsells/Bundling + Bounce Back Email to increase.
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Blended COGs
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Cost of Goods (Average Order)33%Cost to manufacture.
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Credit Card Fees2.70%
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Shipping Cost Per Order$3.00 Total Shipping Expenses (L6 Months) / # Orders Shipped
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Fullfillment Cost Per Order$0.00 Pick Fees, Insert Fees, Warehousing Fees, etc.
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Total Costs$29.78
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Profit Margin60%
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Breakeven Cost Per Purchase$45.23
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Breakeven ROAS1.66
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Target ROAS2.07Target ROAS has a 25% multiplier. Feel free to adjust this, but remember to be realistic. Obviously, we want it to be "as high as possible." But in order to scale, we won't ramp up heavily unless we're at target ROAS or higher.
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Facebook Traffic Conversion Rate
1.96%Insert what it is currently. (You can work to get this higher!)
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Target Cost Per Click$0.89If this is unattainable, then work on getting your CVR or AOV up.
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