FeverBee's Strategic Project Plan
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[client] COMMUNITY STRATEGY - PROJECT PLAN
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[client] Community Strategy
COMPANY NAME
[client]
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BY RICHARD MILLINGTONDATE25/7/2018
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NoTASK TITLETASK OWNERSTART DATEDUE DATEDURATIONPCT OF TASK COMPLETERESEARCH AND DEVELOPMENTDEVELOPING THE STRATEGIC PLANBUILD THE MEASUREMENT DASHBOARDS
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WEEK 1WEEK 2WEEK 3WEEK 4WEEK 5WEEK 6WEEK 7WEEK 8WEEK 9WEEK 10WEEK 11WEEK 12WEEK 13WEEK 14WEEK 15WEEK 16
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MTWRFMTWRFMTWRFMTWRFMTWRFMTWRFMTWRFMTWRFMTWRFMTWRFMTWRFMTWRFMTWRFMTWRFMTWRFMTWRF
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0Getting Started
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0.1Sign SOW/MSA/NDA/other legal formsFB / Client7/30/188/3/1850%
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0.2Send invoice for 50% of projectFB / Client7/31/187/31/1810%
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0.3Collect and review data on org structure, history, background, community historyFB7/31/188/2/1830%
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0.4Compile list of key contacts / job rolesFB / Client8/2/188/3/1820%
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0.5Check best method to keep / update progress / setup weekly callsFB / Client8/3/188/3/1810%
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0.6Question possible concerns / landmines / fearsFB / Client8/3/188/3/1810%
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1Setup Research Project
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1.1Draft intro email and ask [client] to make connections to existing members from each categoryFB / Client8/6/188/6/1810%
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1.2Schedule interviews with internal stakeholdersFB8/7/188/10/1840%
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1.2Schedule interviews with community membersFB8/6/188/17/18100%
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1.2Gain access to analytics package, admin access to platform, existing strategies, any previous data/research, broader org strategyFB / Client8/7/188/10/1840%
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1.3Draft community survey, get approved, and scheduled to sendFB / Client8/8/188/9/1820%
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2Undertaking Research
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2.1Send community survey (1 week w/ prize, 2 weeks without)FB / Client8/13/188/13/1810%
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2.2Interview membersFB8/13/188/17/1850%
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2.3Interview community teamFB8/13/188/17/1850%
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2.4Analyze community data and summarize (conversion, health, engagement / demographics / ROI)FB8/14/188/17/1840%
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2.5Analyze current competitive environment and benchmark against competitorsFB8/15/188/17/1830%
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2.6Keyword search analysis, broader sector trends, and key issuesFB8/16/188/17/1820%
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2.7Test and review current community platform features against best practicesFB / Client8/20/188/21/1820%
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2.8Summarise current community status in SWOT analysis and broader storiesFB8/22/188/23/1820%
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2.9Gain approval on research summary / address any concerns or gain new insightsFB / Client8/23/188/24/1820%
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3Develop the strategic plan
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3.1Identify highest priority goal, medium-term goals, and long-term community goals and gain sign-off for these goals (often involves internal workshop / interviews / in-person contact)FB / Client8/27/188/29/1830%
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3.1Use survey results to develop key audience segments and interviews to assess the key emotional needs of each segment. Gain approval for targeting these segmentsFB8/29/188/31/1830%
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3.2Develop key appeals (or test different motivational appeals on each audience to identify) to comprise main strategy to motivate each segmentFB9/3/189/14/18100%
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3.3List the key tactics to execute strategy by resources required and level of impactFB / Client9/17/189/21/1850%
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3.4List full tech requirements needed to execute strategyFB / Client9/17/189/21/1850%
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3.4Create community action plan for immediate 3 to 6 monthsFB9/24/189/27/1840%
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3.5Develop complete community roadmap for 6 months, 1 year, and 3 years*. Include detailed list of resources required at each stage, risks, and training/expertise requiredFB9/28/189/28/1810%
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3.6Gain sign-off on full strategic planFB / Client10/1/1810/5/1850%
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4Build Measurement Framework
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4.1Develop measurement spec (measure goals, objectives, strategy, and tactics). Identify/validate data requiredFB10/8/1810/15/1860%
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4.2Develop flow-chart rules (i.e. what happens when the metric rises/falls)FB10/10/1810/12/1830%
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4.3Assess quality/reliability of available data (and means of extracting it)FB10/15/1810/19/1850%
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4.4Use API/SQL queries to pull data into a single Google sheetFB10/22/1810/26/1850%
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4.5Build community dashboards from dataFB10/29/1811/1/1830%
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Train staff on using dashboards to make data-driven decisions
FB/Client11/1/1811/2/1820%
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4.7Get sign-off on measurement frameworkFB/Client11/1/1811/2/1820%
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5Implementation and Delivery
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(course only)
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6Training and support
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(course only)
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7Measurement processes
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(course only)
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