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SuperNiches Comparisons
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Niche AAlready Affluenthttps://docs.google.com/document/d/1U2K9KUiUs2fQu6wIA1F1kGx9qOdDA__6JeGaha7dN2A/edit
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NEWSuper Niche A1Super Niche A2
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% of Niche16%84%
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Average Age3934
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Average Income$172k$159k
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% Mail (Order Buyer)Above AverageAverage
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% Cred Card (Any)Above AverageAverage
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Average LOR (Years)LongerAverage
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OccupationWhite Collar, ProprietorsWhite Collar, Proprietors
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Average Education (Years)AverageAverage
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ChildrenMoreAverage
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Home OwnershipAverageAverage
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Niche BBig Spender Parentshttps://docs.google.com/document/d/1U2K9KUiUs2fQu6wIA1F1kGx9qOdDA__6JeGaha7dN2A/edit
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NEWSuper Niche B1Super Niche B2
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% of Niche82%18%
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Average Age4644
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Average Income$177k$158k
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% Mail (Order Buyer)AverageBelow Average
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% Cred Card (Any)AverageBelow Average
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Average LOR (Years)AverageShorter
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OccupationWhite Collar, HomemakersWhite Collar, Homemakers
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Average Education (Years)AverageAbove Average
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ChildrenAverageAverage
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Home OwnershipAverageAverage
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Niche CChic Society
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NEWSuper Niche C1Super Niche C2Super Niche C3Super Niche C4Super Niche C5
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% of Niche8%26%49%4%14%
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Average Age4746633344
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Average Income$180k$163k$177k$146k$144k
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% Mail (Order Buyer)Above AverageAverageAbove AverageBelow AverageBelow Average
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% Cred Card (Any)Above AverageAverageAbove AverageBelow AverageBelow Average
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Average LOR (Years)AverageShorterLongerShorterShorter
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OccupationWhite Collar, ProprietorsWhite Collar, ProprietorsWhite Collar, Sales/ServiceWhite Collar, ProprietorsWhite Collar, Proprietors
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Average Education (Years)Below AverageAverageAverageAverageAverage
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ChildrenMoreMoreFewerMoreAverage
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Home OwnershipAverageAverageAverageAverageAverage
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Niche DDiamonds-to-Go
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NEWSuper Niche D1Super Niche D2Super Niche D3Super Niche D4
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% of Niche68%21%1%10%
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Average Age48606248
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Average Income$195k$184k$155k$92k
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% Mail (Order Buyer)AverageAverageAverageAverage
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% Cred Card (Any)AverageAverageAverageAverage
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Average LOR (Years)AverageLongerShorterAverage
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OccupationWhite Collar, HomemakersWhite Collar, HomemakersWhite Collar, HomemakersWhite Collar, Proprietors
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Average Education (Years)AverageAbove AverageAbove AverageBelow Average
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ChildrenMoreFewerFewerFewer
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Home OwnershipAverageAverageBelow AverageAverage
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Niche EEasy Street
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NEWSuper Niche E1Super Niche E2
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% of Niche52%48%
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Average Age5958
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Average Income$172k$158k
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% Mail (Order Buyer)AverageBelow Average
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% Cred Card (Any)AverageBelow Average
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Average LOR (Years)AverageShorter
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OccupationWhite Collar, HomemakersWhite Collar, Homemakers
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Average Education (Years)AverageAverage
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ChildrenAverageAverage
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Home OwnershipAverageAverage
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Niche F
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NEWSuper Niche F1Super Niche F2Super Niche F3Super Niche F4Super Niche F5Super Niche F6Super Niche F7Super Niche F8
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% of Niche22%1%17%1%50%2%4%2%
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Average Age4360333837593432
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Average Income$174k$158k$153k$146k$165k$149k$142k$135k
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% Mail (Order Buyer)Above AverageAverageBelow AverageAverageAverageAverageAverageBelow Average
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% Cred Card (Any)Above AverageAbove AverageBelow AverageAbove AverageAverageAverageAverageBelow Average
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Average LOR (Years)LongerAverageShorterShorterAverageAverageShorterShorter
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OccupationWhite Collar, Sales/ServiceWhite Collar, HomemakersWhite Collar, HomemakersWhite Collar, ProprietorsWhite Collar, HomemakersWhite Collar, ProprietorsWhite Collar, HomemakersWhite Collar, Proprietors
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Average Education (Years)Below AverageAverageAbove AverageBelow AverageAverageAverageAbove AverageAverage
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ChildrenAverageFewerAverageAverageAverageFewerAverageAverage
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Home OwnershipAverageBelow AverageAverageBelow AverageAverageBelow AverageBelow AverageBelow Average
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Niche G
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NEWSuper Niche G1Super Niche G2Super Niche G3
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% of Niche28%59%13%
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Average Age474544
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Average Income$158k$150k$140k
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% Mail (Order Buyer)AverageAverageBelow Average
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% Cred Card (Any)AverageAverageBelow Average
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Average LOR (Years)LongerAverageShorter
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