Affiliate Program Checklist 1.0.xlsx

	B	C	D	E
1	Affiliate Program Launch Checklist
2	Title	Note	Status	Notes
3	Research
4	Competitive Analysis	💬	Not performed
5	Commission structure	💬	Not performed
6	Platform or Network	💬	Not performed
7	Recruitment strategy	💬	Not performed
8	Program management	💬	Not performed
9	30-180-365 day plan	💬	Not performed
10	Decide
11	Cost Per Action model - Click. Lead. Sale.	💬	Not performed
12	Base payout? VIP partners?	💬	Not performed
13	Bonus offers?	💬	Not performed
14	Lockout period	💬	Not performed
15	Private or public program?	💬	Not performed
16	Platform or Network	💬	Not performed	Dustinhowes.com/course
17	Create
18	Application responders	💬	Not performed
19	Welcome email flow	💬	Not performed
20	Your branded sign up page	💬	Not performed
21	Banners and links	💬	Not performed
22	Product feed (if applicable)	💬	Not performed
23	Program terms and conditions	💬	Not performed
24	Partner assets folder	💬	Not performed
25	Partner Personas	💬	Not performed
26	Recruitment email for each niche of partners to reach out to	💬	Not performed
27	Utilize 3rd party tools	💬	Not performed	Read This
28	Announcement
29	Introduce the affiliate program in the company newsletter & Blog	💬	Not performed
30	Invite your own customers to join the program	💬	Not performed
31	Promote on social media	💬	Not performed
32	Recruitment
33	Use the right tools	💬	Not performed	Read this
34	Collect websites & email addresses	💬	Not performed	Affistash
35	Find competitor's traffic sources	💬	Not performed	Semrush
36	Start emailing	💬	Not performed	Instantly
37	Schedule & prep for partner calls	💬	Not performed
38	Manage
39	Update deck (if applicable)	💬	Not performed
40	Approve/decline applications	💬	Not performed
41	Initiate welcome email flow	💬	Not performed
42	Send bi-monthly newsletters	💬	Not performed
43	Create new incentive based contests	💬	Not performed
44	Provide special treatment of your top performers in the program	💬	Not performed
45	Keep banners & links up to date	💬	Not performed
46	Reporting
47	Investigate all spikes and dips in performance from the following reports	💬	Not performed
48	Daily – transactions, program performance, traffic spikes	💬	Not performed
49	Weekly – program performance, WoW results	💬	Not performed
50	Monthly – partner MoM performance, links & banner results, SKU performance, coupon performance, partner conversion rates	💬	Not performed
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