November 2016 - Google Drive

November 2016 : Bridge Campaign


1	Visitor Locations - Ohio		60607
2	City		Sessions	% of Total
3	Columbus		6,704	11.06%
4	Cincinnati		5,517	9.10%
5	Cleveland		2,708	4.47%
6	Beckett Ridge		1,580	2.61%
7	Toledo		1,404	2.32%
8	Hamilton		1,078	1.78%
9	Akron		933	1.54%
10	Canton		867	1.43%
11	Fairfield		844	1.39%
12	Shaker Heights		802	1.32%
13	Medina		770	1.27%
14	Loveland		763	1.26%
15	Mason		748	1.23%
16	Lancaster		632	1.04%
17	Green		560	0.92%
18	Parma		526	0.87%
19	Monroe		505	0.83%
20	Kent		499	0.82%
21	Massillon		492	0.81%
22	Dublin		489	0.81%
23	Youngstown		454	0.75%
24
25	Visitor Locations - State		135650
26	City		Sessions	% of Total
27	Ohio		60,607	44.68%
28	New York		33,106	24.41%
29	Pennsylvania		19,040	14.04%
30	Michigan		9,900	7.30%
31	Kentucky		4,572	3.37%
32	Indiana		1,034	0.76%
33	Texas		929	0.68%
34	Virginia		812	0.60%
35	Illinois		771	0.57%
36	Massachusetts		660	0.49%
37
38	New vs. Returning Users		136673
39		Sessions	% New Sessions
40	New Visitors	92611	68%
41	Returning Visitors	44062	32%
42
43	Top Events		31954	16251
44			Total Events	Unique Events
45	Daily Campus Tour Image		5,184	3,217
46	Home Header Link		573	477
47	Sub Nav Contact		380	245
48	Sub Nav Learn More		375	327
49	Daily Campus Tour Header		312	248
50	Preview KSU Image		243	187
51	Nav Major Degrees		226	131
52	Sub Nav Apply		198	171
53	Nav Tuition Financial Aid		186	148
54	Daily Campus Tour Register Button		179	162
55
56	Device Core
57	Device	Sessions	Percent New Sessions	New Users	Av. Session Duration	% Device Distribution
58	Mobile	70,352	72.80%	51,214	0:00:41	51.47%
59	Tablet	37,955	47.84%	18,159	0:01:39	27.77%
60	Desktop	28,366	81.92%	23,238	0:01:13	20.75%
61		136,673
62
63	October Social Media Trending
64
65
66	Social Media	Week 1: 10/19-10/25	Week 2: 10/26 - 11/1
67
68	Instagram	Likes Week 1	Likes Week 2	% Change in Likes
69	@kentstate	135	143	5.59%
70	@how_do_you_see_yourself	6	1	-500.00%
71
72	Facebook	Likes Week 1	Likes Week 2	% Change in Likes
73	Kent State University	8	22	63.64%
74
75	Twitter	Favorites Week 1	Favorites Week 2	% Change in Likes
76	@kentstate	4	8	50.00%
77
78	Twitter	Retweets Week 1	Retweets Week 2	% Change in Likes
79	@kentstate	1	8	87.50%