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Program S W O T ANALYSIS
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STRENGTHSWEAKNESSES
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customer service / pool deck team social media
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culture within the teamstaff teacher turnover
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kindy talkscustomer rapport
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customer rapport baby splash non conversions
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location showers / change rooms / change table space
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heaps of parking kids not moving up fast enough
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not enough leads
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cancellations
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inconsistent teachers
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OPPORTUNITIESTHREATS
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social media little snappers opening end 2023
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more outreach staff leaving
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community engagment low staff recruitment
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birthday parties swim factory spring mountain (Nov)
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teacher training / upskill teachers
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more multiple lessons pw
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more baby splash conversions
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lane hire
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diversify product offering
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