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Created by Hallam
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ABOUT

This is a summary of pertinent points from Google's Search Quality Evaluator Guidelines which can be used when auditing a website to identify opportunities to improve your content, UX and visibility in line with Google's recommendations. That document is updated by Google several times a year.

Note that the areas measured by evaluators are not direct ranking factors, but the scores provided by the evaluators do factor in to google's algorithm.

This is particularly important for YMYL sites - any content that could impact the health, financial stability, wellbeing or safety of people. These types of pages receive more scrutiny from Google and the content on these requires a higher level of accuracy.
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WHY
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There's little guidance online about specific things to check for on a site to improve EEAT and content quality
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Google’s own documentation tells us “if you understand how raters learn to assess good content, that might help you improve your own content.”
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Hyung-Jin Kim, VP of Search at Google, confirmed this at SMX Next:

“E-A-T is a template for how we rate an individual site. We do it to every single query and every single result. It’s pervasive throughout every single thing we do.”

https://searchengineland.com/google-e-e-a-t-guide-seo-394191
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EAT has been around fov over ten years. It's a core part of Google's metrics
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2023 updates to guidelines https://searchengineland.com/google-2023-search-quality-rater-guidelines-update-changes-434981?utm_source=convertkit&utm_medium=email&utm_campaign=ranktheory.com
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Useful
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https://www.mariehaynes.com/resources/eat/
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