Rustomjee - Payment Plan Campaign Tracker

	A	B	C	D	E	F	G
1	Campaign scoreboard

2	Metric	Campaign to date	Last 7 days	Prior 7 days	Change	Baseline daily avg	Lift vs baseline
3	Payment Plan page views	1046	1046	n/a	n/a	2.1	71x
4	Total enquiries (site, all forms)	105	105	n/a	n/a	8.9	+69%
5	Enquiries from the Payment Plan page	35	35	n/a	n/a	n/a	n/a
6	WhatsApp + phone taps (site)	67	67	n/a	n/a	8.9	+8%
7	Brand search impressions	32965	22399	n/a	n/a	2748.1	+20%
8	Brand search clicks	2175	1454	n/a	n/a	218.5	0%
9	Campaign blog clicks (Google)	91	65	n/a	n/a	0.3	New
10	Site sessions	6471	6471	n/a	n/a	933.8	-1%
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12	Latest insights
13	Date	Signal	Insight	Evidence
14	2026-07-21	Action	Site analytics stopped recording on the website after 2026-07-16. Google Search data shows visits continued as normal, so this is a tracking fault on the site, not a traffic drop. The website team should check that the analytics container is still installed and firing.	Sessions collapsed to near zero after 2026-07-16 while Google Search clicks held steady (about 500 per day).
15	2026-07-21	Action	Visitors are clicking things that do not respond (11 dead clicks per 100 visits site-wide); worth a quick design review.	Clarity: 11.4 dead clicks per 100 sessions in the latest window.
16	2026-07-21	Action	20% of visits hit a technical error in the browser; the website team should review error logs.	Clarity script-error sessions: 20.0%.
17	2026-07-21	Good news	Searches for the Rustomjee name are up 20% since the campaign began, a strong sign the offline and brand campaign is prompting people to look the brand up on Google.	Brand search impressions now average 3,296 per day vs 2,748 per day before the campaign (1 June to 9 July).
18	2026-07-21	Good news	27 of the 82 campaign blogs have now received their first Google click.	65 clicks in the last 7 days; 27/82 posts clicked at least once.
19	2026-07-21	Watch	Clicks from non-brand searches (locations, prices, payment plans) are down 18% vs the pre-campaign average.	73 per day now vs 89 per day 1 June to 9 July.
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21	Data freshness
22	Note
23	Google Analytics data through 2026-07-16 (4 day(s) affected by a site tracking fault are excluded from all analytics tables; being investigated). Google Search data through 2026-07-19 (Google reports search data with a 2-3 day delay). Clarity (visitor behaviour) data covers 2026-07-18 to 2026-07-20.
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