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Campaign scoreboardLatest insights
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MetricDays comparedCampaign to datePrior periodChangeBaseline daily avgLift vs baselineDateSignalInsightEvidence
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Payment Plan page views6335748343x227x16th SeptemberGood newsCrown gained the most attention among projects this week: page views up 47%.3,856 views vs 2,631 in the prior 7 days.
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Website enquiries (Google Analytics)63816602+36%9+46%15th SeptemberAction26% of visits hit a technical error in the browser; the website team should review error logs.Clarity script-error sessions: 26.1%.
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Enquiries (Salesforce SFDC)687871775-56%28-59%14th SeptemberAction24% of visits hit a technical error in the browser; the website team should review error logs.Clarity script-error sessions: 23.5%.
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Enquiries from the Payment Plan page6393423xn/an/a14th SeptemberGood newsCampaign Blogs Jul 2026 gained the most this week: Google clicks up 39%.135 clicks vs 97 in the prior 7 days.
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WhatsApp + phone taps (site)63649537+21%9+16%14th SeptemberGood newsCrown gained the most attention among projects this week: page views up 48%.3,800 views vs 2,567 in the prior 7 days.
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Brand search impressions66201686179417+12%2,748+11%13th SeptemberAction27% of visits hit a technical error in the browser; the website team should review error logs.Clarity script-error sessions: 26.7%.
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Brand search clicks661524613913+10%219+6%13th SeptemberGood newsSearches for the Rustomjee name are up 15% since the campaign began, a strong sign the offline and brand campaign is prompting people to look the brand up on Google.Brand search impressions now average 3,163 per day vs 2,748 per day before the campaign (1 June to 9 July).
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Campaign blog clicks (Google)669751565x0New12th SeptemberGood newsSearches for the Rustomjee name are up 16% since the campaign began, a strong sign the offline and brand campaign is prompting people to look the brand up on Google.Brand search impressions now average 3,191 per day vs 2,748 per day before the campaign (1 June to 9 July).
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Site sessions636014760852-1%934+2%12th SeptemberGood news87 of the 116 campaign blogs have now received Google search clicks.113 clicks this week vs 103 last week; 87/116 posts with at least one Google click.
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10th SeptemberAction29% of visits hit a technical error in the browser; the website team should review error logs.Clarity script-error sessions: 29.0%.
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Data freshness10th SeptemberGood newsSearches for the Rustomjee name are up 18% since the campaign began, a strong sign the offline and brand campaign is prompting people to look the brand up on Google.Brand search impressions now average 3,247 per day vs 2,748 per day before the campaign (1 June to 9 July).
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Note10th SeptemberGood newsCampaign Blogs Jul 2026 gained the most this week: Google clicks up 29%.123 clicks vs 95 in the prior 7 days.
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Google Analytics data through 14th September (4 day(s) affected by a site tracking fault are excluded from all analytics tables; tracking resumed 21st July). Google Search data through 13th September (Google reports search data with a 2-3 day delay). Ad-campaign landing sites data through 14th September. Salesforce (SFDC) lead data through 15th September. Google Business Profile data through 12th September (Google reports profile performance with a few days' delay; the Google Business Profile tab compares complete months). Clarity (visitor behaviour) data covers 15th September. Comparison windows: website measures 63 tracked days, Google Search 66 days, Salesforce 68 days, each versus the same number of days ending 9 July.8th SeptemberGood newsSearches for the Rustomjee name are up 20% since the campaign began, a strong sign the offline and brand campaign is prompting people to look the brand up on Google.Brand search impressions now average 3,303 per day vs 2,748 per day before the campaign (1 June to 9 July).
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7th SeptemberGood newsSearches for the Rustomjee name are up 21% since the campaign began, a strong sign the offline and brand campaign is prompting people to look the brand up on Google.Brand search impressions now average 3,336 per day vs 2,748 per day before the campaign (1 June to 9 July).
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6th SeptemberGood newsSearches for the Rustomjee name are up 22% since the campaign began, a strong sign the offline and brand campaign is prompting people to look the brand up on Google.Brand search impressions now average 3,357 per day vs 2,748 per day before the campaign (1 June to 9 July).
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6th SeptemberGood news85 of the 116 campaign blogs have now received Google search clicks.103 clicks this week vs 125 last week; 85/116 posts with at least one Google click.
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5th SeptemberGood newsSearches for the Rustomjee name are up 23% since the campaign began, a strong sign the offline and brand campaign is prompting people to look the brand up on Google.Brand search impressions now average 3,374 per day vs 2,748 per day before the campaign (1 June to 9 July).
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4th SeptemberGood newsSearches for the Rustomjee name are up 24% since the campaign began, a strong sign the offline and brand campaign is prompting people to look the brand up on Google.Brand search impressions now average 3,406 per day vs 2,748 per day before the campaign (1 June to 9 July).
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3rd SeptemberGood newsSearches for the Rustomjee name are up 25% since the campaign began, a strong sign the offline and brand campaign is prompting people to look the brand up on Google.Brand search impressions now average 3,441 per day vs 2,748 per day before the campaign (1 June to 9 July).
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3rd SeptemberGood news84 of the 116 campaign blogs have now received Google search clicks.95 clicks this week vs 132 last week; 84/116 posts with at least one Google click.
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3rd SeptemberGood newsStella gained the most attention among projects this week: page views up 45%.1,489 views vs 1,029 in the prior 7 days.
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2nd SeptemberGood newsCampaign Projects gained the most this week: Google clicks up 97%.655 clicks vs 333 in the prior 7 days.
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1st SeptemberAction31% of visits hit a technical error in the browser; the website team should review error logs.Clarity script-error sessions: 31.2%.
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1st SeptemberGood newsSearches for the Rustomjee name are up 28% since the campaign began, a strong sign the offline and brand campaign is prompting people to look the brand up on Google.Brand search impressions now average 3,510 per day vs 2,748 per day before the campaign (1 June to 9 July).
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1st SeptemberGood newsCampaign Projects gained the most this week: Google clicks up 103%.643 clicks vs 317 in the prior 7 days.
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1st SeptemberGood news83 of the 116 campaign blogs have now received Google search clicks.123 clicks this week vs 112 last week; 83/116 posts with at least one Google click.
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31st AugustGood newsCampaign Projects gained the most this week: Google clicks up 115%.645 clicks vs 300 in the prior 7 days.
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30th AugustAction32% of visits hit a technical error in the browser; the website team should review error logs.Clarity script-error sessions: 31.8%.
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30th AugustGood newsSearches for the Rustomjee name are up 30% since the campaign began, a strong sign the offline and brand campaign is prompting people to look the brand up on Google.Brand search impressions now average 3,562 per day vs 2,748 per day before the campaign (1 June to 9 July).
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30th AugustGood newsOther gained the most this week: Google clicks up 27%.763 clicks vs 602 in the prior 7 days.
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29th AugustAction30% of visits hit a technical error in the browser; the website team should review error logs.Clarity script-error sessions: 29.7%.
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29th AugustGood newsSearches for the Rustomjee name are up 29% since the campaign began, a strong sign the offline and brand campaign is prompting people to look the brand up on Google.Brand search impressions now average 3,557 per day vs 2,748 per day before the campaign (1 June to 9 July).
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29th AugustGood newsCampaign Projects gained the most this week: Google clicks up 123%.632 clicks vs 284 in the prior 7 days.
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28th AugustGood newsSearches for the Rustomjee name are up 26% since the campaign began, a strong sign the offline and brand campaign is prompting people to look the brand up on Google.Brand search impressions now average 3,460 per day vs 2,748 per day before the campaign (1 June to 9 July).
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28th AugustGood newsCampaign Projects gained the most this week: Google clicks up 121%.609 clicks vs 275 in the prior 7 days.
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27th AugustAction34% of visits hit a technical error in the browser; the website team should review error logs.Clarity script-error sessions: 34.1%.
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27th AugustGood newsCampaign Blogs Jul 2026 gained the most this week: Google clicks up 32%.132 clicks vs 100 in the prior 7 days.
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27th AugustGood newsCampaign Projects gained the most this week: Google clicks up 69%.477 clicks vs 283 in the prior 7 days.
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26th AugustActionVisitors are clicking things that do not respond (12 dead clicks per 100 visits site-wide); worth a quick design review.Clarity: 11.9 dead clicks per 100 sessions in the latest window.
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26th AugustActionSome visitors are rapid-clicking in frustration (3.2 rage clicks per 100 visits).Clarity rage clicks: 3.2 per 100 sessions.
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26th AugustGood news76 of the 116 campaign blogs have now received Google search clicks.124 clicks this week vs 101 last week; 76/116 posts with at least one Google click.
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25th AugustAction33% of visits hit a technical error in the browser; the website team should review error logs.Clarity script-error sessions: 33.4%.
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25th AugustGood newsProjects gained the most this week: Google clicks up 54%.1,171 clicks vs 761 in the prior 7 days.
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24th AugustActionThe My Rustomjee Home NRI landing page records no enquiry or click tracking at all, so leads from its ad spend are invisible. The page developers should add form-submission tracking (the My Rustomjee Home page setup is a good model).My Rustomjee Home NRI: 2,649 visits recorded, zero enquiry or engagement events
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24th AugustGood newsProjects gained the most this week: Google clicks up 49%.1,137 clicks vs 762 in the prior 7 days.
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24th AugustGood news75 of the 116 campaign blogs have now received Google search clicks.115 clicks this week vs 96 last week; 75/116 posts with at least one Google click.
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23rd AugustAction28% of visits hit a technical error in the browser; the website team should review error logs.Clarity script-error sessions: 28.4%.
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23rd AugustGood newsProjects gained the most this week: Google clicks up 38%.1,069 clicks vs 775 in the prior 7 days.
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22nd AugustGood newsProjects gained the most this week: Google clicks up 31%.1,035 clicks vs 789 in the prior 7 days.
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22nd AugustGood news74 of the 116 campaign blogs have now received Google search clicks.111 clicks this week vs 103 last week; 74/116 posts with at least one Google click.
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21st AugustAction36% of visits hit a technical error in the browser; the website team should review error logs.Clarity script-error sessions: 35.9%.
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21st AugustGood news73 of the 116 campaign blogs have now received Google search clicks.95 clicks this week vs 107 last week; 73/116 posts with at least one Google click.
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21st AugustGood newsStella gained the most attention among projects this week: page views up 63%.1,121 views vs 688 in the prior 7 days.
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20th AugustAction38% of visits hit a technical error in the browser; the website team should review error logs.Clarity script-error sessions: 37.6%.
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20th AugustActionMost visits to My Rustomjee Home arrive without campaign tracking tags, so ad spend on this landing site cannot be tied to results. The media team should re-check the tracking tags (UTMs) on every ad link. The My Rustomjee Home NRI and Rustomjee Offer and Rustomjee Dream Home pages show tagging working correctly, so this is fixable.My Rustomjee Home: 14,458 of 18,544 visits (78%) unattributed
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20th AugustGood news71 of the 116 campaign blogs have now received Google search clicks.89 clicks this week vs 106 last week; 71/116 posts with at least one Google click.
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20th AugustGood newsStella gained the most attention among projects this week: page views up 64%.1,102 views vs 673 in the prior 7 days.
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19th AugustAction35% of visits hit a technical error in the browser; the website team should review error logs.Clarity script-error sessions: 34.8%.
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19th AugustGood newsStella gained the most attention among projects this week: page views up 66%.1,074 views vs 647 in the prior 7 days.
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18th AugustAction25% of visits hit a technical error in the browser; the website team should review error logs.Clarity script-error sessions: 24.7%.
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18th AugustGood news70 of the 116 campaign blogs have now received Google search clicks.89 clicks this week vs 97 last week; 70/116 posts with at least one Google click.
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18th AugustGood newsVisits from AI assistants (ChatGPT, Gemini and others) are up 38% week on week - home buyers are increasingly finding Rustomjee through AI tools.112 visits vs 81 in the prior 7 days. ChatGPT leads with 373 campaign visits.
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17th AugustGood newsStella gained the most attention among projects this week: page views up 72%.1,020 views vs 592 in the prior 7 days.
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16th AugustGood news68 of the 116 campaign blogs have now received Google search clicks.96 clicks this week vs 87 last week; 68/116 posts with at least one Google click.
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15th AugustGood newsCampaign Blogs Jul 2026 gained the most this week: Google clicks up 34%.103 clicks vs 77 in the prior 7 days.
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15th AugustGood news67 of the 116 campaign blogs have now received Google search clicks.103 clicks this week vs 77 last week; 67/116 posts with at least one Google click.
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15th AugustGood newsStella gained the most attention among projects this week: page views up 75%.985 views vs 564 in the prior 7 days.
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14th AugustActionVisitors are clicking things that do not respond (9 dead clicks per 100 visits site-wide); worth a quick design review.Clarity: 9.2 dead clicks per 100 sessions in the latest window.
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14th AugustGood newsCampaign Blogs Jul 2026 gained the most this week: Google clicks up 53%.107 clicks vs 70 in the prior 7 days.
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14th AugustGood newsStella gained the most attention among projects this week: page views up 76%.962 views vs 547 in the prior 7 days.
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13th AugustAction19% of visits hit a technical error in the browser; the website team should review error logs.Clarity script-error sessions: 19.2%.
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13th AugustGood newsCampaign Blogs Jul 2026 gained the most this week: Google clicks up 43%.106 clicks vs 74 in the prior 7 days.
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13th AugustGood news66 of the 116 campaign blogs have now received Google search clicks.106 clicks this week vs 74 last week; 66/116 posts with at least one Google click.
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12th AugustGood news65 of the 116 campaign blogs have now received Google search clicks.97 clicks this week vs 79 last week; 65/116 posts with at least one Google click.
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12th AugustGood newsStella gained the most attention among projects this week: page views up 85%.900 views vs 486 in the prior 7 days.
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11th AugustActionMost visits to My Rustomjee Home and Rustomjee Legacy Homes arrive without campaign tracking tags, so ad spend on these landing sites cannot be tied to results. The media team should re-check the tracking tags (UTMs) on every ad link. The My Rustomjee Home NRI and Rustomjee Offer and Rustomjee Dream Home pages show tagging working correctly, so this is fixable.My Rustomjee Home: 14,156 of 17,950 visits (79%) unattributed; Rustomjee Legacy Homes: 1,018 of 2,586 visits (39%) unattributed
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11th AugustGood newsCampaign Blogs Jul 2026 gained the most this week: Google clicks up 35%.97 clicks vs 72 in the prior 7 days.
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11th AugustGood newsOther gained the most this week: Google clicks up 29%.769 clicks vs 598 in the prior 7 days.
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10th AugustGood newsOther gained the most this week: Google clicks up 32%.773 clicks vs 587 in the prior 7 days.
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9th AugustAction21% of visits hit a technical error in the browser; the website team should review error logs.Clarity script-error sessions: 21.0%.
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9th AugustGood newsOther gained the most this week: Google clicks up 34%.762 clicks vs 568 in the prior 7 days.
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8th AugustGood newsOther gained the most this week: Google clicks up 30%.742 clicks vs 569 in the prior 7 days.
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8th AugustGood news42 of the 82 campaign blogs have now received Google search clicks.55 clicks this week vs 54 last week; 42/82 posts with at least one Google click.
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8th AugustGood newsStella gained the most attention among projects this week: page views up 83%.772 views vs 421 in the prior 7 days.
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7th AugustGood newsStella gained the most attention among projects this week: page views up 84%.734 views vs 398 in the prior 7 days.
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6th AugustActionVisitors are clicking things that do not respond (11 dead clicks per 100 visits site-wide); worth a quick design review.Clarity: 11.2 dead clicks per 100 sessions in the latest window.
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6th AugustGood newsStella gained the most attention among projects this week: page views up 91%.715 views vs 375 in the prior 7 days.
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5th AugustActionVisitors are clicking things that do not respond (8 dead clicks per 100 visits site-wide); worth a quick design review.Clarity: 7.9 dead clicks per 100 sessions in the latest window.
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5th AugustAction15% of visits hit a technical error in the browser; the website team should review error logs.Clarity script-error sessions: 15.3%.
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5th AugustGood newsStella gained the most attention among projects this week: page views up 98%.706 views vs 357 in the prior 7 days.
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4th AugustActionVisitors are clicking things that do not respond (7 dead clicks per 100 visits site-wide); worth a quick design review.Clarity: 6.6 dead clicks per 100 sessions in the latest window.
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3rd AugustWatchClicks from non-brand searches (locations, prices, payment plans) are down 19% vs the pre-campaign average.72 per day now vs 89 per day 1 June to 9 July.
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2nd AugustGood newsVisits to the Payment Plan page are up 53% week on week.412 views vs 270 in the prior 7 days.
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1st AugustGood newsVisits to the Payment Plan page are up 106% week on week.409 views vs 199 in the prior 7 days.
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31st JulyAction16% of visits hit a technical error in the browser; the website team should review error logs.Clarity script-error sessions: 16.4%.
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31st JulyGood newsVisits to the Payment Plan page are up 188% week on week.472 views vs 164 in the prior 7 days.
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31st JulyGood news41 of the 82 campaign blogs have now received Google search clicks.75 clicks this week vs 78 last week; 41/82 posts with at least one Google click.
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30th JulyActionVisitors are clicking things that do not respond (5 dead clicks per 100 visits site-wide); worth a quick design review.Clarity: 5.4 dead clicks per 100 sessions in the latest window.