Goal Setting Worksheet
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Step 1: Make a copy (this version isn't editable)
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Step 2: Complete the purple cells
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Metric:
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Total Revenue needed:$10,000,000KPIs Required to Reach Yearly Goal
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Marketing Share of Revenue85%KPIPer YearPer Month
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Average Deal Size$100,000Visitors118,0569837.96
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Opportunity to Customer Conversion Rate30.00%Leads3,542295.14
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SQL to Opportunity Conversion Rate50.00%MQLs2,833236.11
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MQL to SQL Conversion Rate20.00%SQLs56747.22
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Lead to MQL Conversion Rate 80.00%Opportunities28323.61
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Visitor to Lead Conversion Rate3.00%Customers857.08
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Total Revenue by Channel: (assumption)
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Marketing$8,500,000
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Non-Marketing$1,500,000
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Total Revenue$10,000,000
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# of Customers we need to generate (Inbound Revenue/Average Deal Size)
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Revenue$8,500,000
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Average Deal Size$100,000
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# of customers we need to generate85
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# of opportunities we need to generate over 1 year (# of Opportunityr to customer conversion rate)
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# of Customers85
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Opportunity to Customer Conversion Rate30.00%
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# of opportunities we need to generate283
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# of SQLs we need to generate over 1 years (# of SQ Lto customer conversion rate)
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# of Opportunities283
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SQL to Opportunity Conversion Rate50.00%
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# of SQLs we need to generate567
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# of MQLs we need to generate over 1 years (# of MQL to SQL conversion rate)
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# of SQLs567
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MQL to SQL conversion rate20.00%
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# of MQLs we need to generate2,833
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# of leads we need to generate over 1 years (# of Leads to MQL conversion rate)
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# of MQLs2,833
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Visitor to MQL Conversion Rate80.00%
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# of leads we need to generate3,542
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# of visitors we need to generate over 1 years (# of Visitors to leads conversion rate)
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# of Leads3,542
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Visitor to MQL Conversion Rate3.00%
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# of visitors we need to generate118,056
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# of visitors, leads and customers we need to generate each month
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Visitors9837.96
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Leads295.14
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MQLs236.11
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SQLs47.22
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Opportunities23.61
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Customers7.08
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