The Matrix™ per role
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ABCDEF
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Level 1
Operation & Execution
Level 2
Tactical
Level 3
Strategic
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Work
Skills that require
no talent
Be on time, be prepared, take notes, do extra, bring energy, work moral, body language, be coachable, use 1 password and full disk encryption ;).
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Basic skillsWriting, tech savvy (word/excel/mac/windows), language skills (ENG, DE, NL). Talk English.
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PR/MarketingKnow our approach to PR and Marketing. Have up to date knowledge and be able to use the needed toolsKnow our approach to PR and Marketing. Rethink this. Have up to date knowledge and be able to use the needed tools. Come up with ideas to improve this. Help with execution.Be in the lead of our approach to PR and Marketing. Rethink this. Have up to date knowledge and be able to use the needed tools. Come up with ideas to improve this. Help and inspire others on this topic.
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PartnershipsKnow our approach to partnerships. Have up to date knowledge and be able to use the needed toolsKnow our approach to partnerships. Have up to date knowledge and be able to use the needed tools. Help with execution.Know our approach to partnerships. Have up to date knowledge and be able to use the needed tools. Help with execution. Help and inspire others on this topic.
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Business
development
Help and be up to date on plans to expand our business.Initiate and be up to date on plans to expand our business. Also execute them.Initiate and be up to date on plans to expand our business. Also execute them and help other with their plans and execution.
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Account
management
Be informed about our publishers and important stakeholders outside Blendle.Check in on a regular bases with publishers and important stakeholders outside Blendle. Fix issues and worry points with help of others.Be the first point of contact for publishers and important stakeholders outside Blendle. Fix issues and worry points from A-Z by yourself and help others fix them.
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ProductKnow what is going on at product and know the product itself, als historically.Know what is going on at product and know the product itself, als historically. Have a vision on the future and spend time on coming up with ideas to make the product even better.Know what is going on at product and know the product itself, als historically. Have a vision on the future and spend time on coming up with ideas to make the product even better. Get others to do so to.
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MarketKnow what is going on in the market (competitors, publishers, product, startups, media/tech) and know the market itself, als historically.Know what is going on in the market (competitors, publishers, product, startups, media/tech)and know the product itself, als historically. Have a vision on the market and spend time on coming up with ideas based on what is going on outside Blendle doors.Know what is going on in the market (competitors, publishers, product, startups, media/tech)and know the product itself, als historically. Have a vision on the market and spend time on coming up with ideas based on what is going on outside Blendle doors. Inspire others to do so to.
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CompanyKnow what is going on in the company (people, culture, product, teams).Know what is going on in company (people, culture, product, teams). Have a vision on what Blendle should look like and spend time on coming up with ideas based on what is going on insde Blendle doors.Know what is going on in company (people, culture, product, teams). Have a vision on what Blendle should look like and spend time on coming up with ideas based on what is going on insde Blendle doors. Inspire others to do so to.
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DataStay up to date with Blendle data (users, subscribers, trails, CAK, CLV, costs). Base your decisions on the data.Know the Blendle data (users, subscribers, trails, CAK, CLV, costs). Base your decisions on the data. Share it and explain it.Know the Blendle data (users, subscribers, trails, CAK, CLV, costs). Base your decisions on the data. Share it and explain it. Get others more involved and help them explain and use it.
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FinanceRead the financial reports and aks questions if you don't understand them.Read the financial reports and aks questions if you don't understand them. Challenge the report on assumptions and try ot make it better. Explain it to others.Contribute to the financial report for your area of expertise, improve the budget and assumptions and explain it to others.
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CompetitionStay up to date with what the competition is doing.Stay up to date with what the competition is doing and look for things we can learn from them. Spot oppertunities.Stay up to date with what the competition is doing and look for things we can learn from them and share it with your team and the company. Spot oppertunities.
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NetworkInvest in your network.Invest in your network and help others to become better networkers.Invest in your network and help others to become better networkers. Introduce people to your network.
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Drive
Feedback &
Development
Ask for feedback, have personal goals.
Ask feedback, have personal goals. Give your peers/lead feedback. Prepare 1on1's. Lead your own development. Share your dreams.
Lead the feedback en development of yourself and others. Do 1on1's. Improve yourskills in this area. Work with HR to take this Blendle wide to a next level. Feed the MT with information about how people are doing.
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Self regulation
Stay happy/healthy.
Find your optimal working rythm.
Implement a good system (Getting Things Done).
Improve and stick to your optimal working rythm.
Improve your system (GTD)
Take care of your body and mind.
Help peers/team with this. Bring it up. Flag it when you see unhealthy situations.
Improve and stick to your optimal working rythm,
Optimize your system (GTD) and teach others.
Take care of your body and mind, stimulate others to do so.
Flag and fix unhealthy situations.
Implement concrete improvements for yourself and your team on this point.
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InitiativeShow initiative, come up with ideas. Be proactive and selfstarting. Ask for help.Take initiative, come up with ideas. Be proactive and selfstarting. Ask for help. Question the status quo. Challenge peers.Take initiative, come up with ideas. Question the status quo. Make plans. Challenge all levels. Help others to take initiative. Be proactive and selfstarting. Ask for help.
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MotivationCheck your own level of motivation and work on keeping it high. Find out what motivates you.
Check your own level of motivation and work on keeping it high. Know what motivates you.
Know wat motivates others, help them stay motivated.
Check your own level of motivation and work on keeping it high. Know what motivates you.
Know wat motivates others, help them stay motivated. Flag it when you see motivation dropping somewhere.
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Contribute &
share
Add value, contribute to meetings/projects.
Share stuff you did or found out.
Keep adding value. Share knowlegde or skills. Always look for ways to contribute. Add value, contribute and share knowlegde and skills. Teach others how to contribute and share. Be thought leader.
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Ship, deliver,
close
Focus on finishing stuff.
Focus on finishing stuff. Flag it when projects/discussions have no end. Focus on finishing stuff. Flag it when projects/discussions have no end. Enable others to ship and are proud of the result.
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FocusDo one thing at the time and don't get distracted.Do one thing at the time and don't get distracted. Help others focus.Do one thing at the time and don't get distracted. Help others focus. Help Blendle as a whole focus.
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Speed = habit
Flexible
Remember to stay light on your feet and flexible. Stay light on your feet and flexible. Build stuff fast without losing sight of quality. Help the team keep balance.Stay light on your feet and flexible. Build stuff fast without losing sight of quality. Help the team and Blendle as a whole keep balance.
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DataWhen making a decision, always look at the data.When making a decision, always look at the data. Stimulate others to use data as a source of inspiration. When making a decision, always look at the data. Inspire others to make decisions based on data. Improve data use Blendle wide.
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OpportunitiesSpot opportunities and bring them up.Spot and seize opportunities and bring them up. Put them to good use.Spot, seize and create opportunities. Help other recognizing oppertunities and create space. Don't let it go to waste.
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Mentality &
Responsibility
Feel responsible for stuff outside your direct responsibility (role or tasks).Feel responsible for stuff outside your direct responsibility (role or tasks). Be co-owner of problems. Take full responsibility. Make calls.Full responsibility for a (or several) domains. Act like it by setting out plans, giving direction
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Fit
Informed &
Engaged
Take notice of things happening at Blendle. Respond to questions. Try to give input.Take notice of things happening in and outside Blendle. Respond to and ask questions. Try to give input. Try to inform others and engage others.Inform and enage others. Voice vision and strategy.
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Attend &
(be) present
Attend team meetings, Blendle wide meetings.Attend team meetings, Blendle wide meetings. Give input, share your voice/ideas. Aks questions. Present.Initiatate and lead meetings (also Blendle wide). Make them effective. Make others attend and participate.
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Value, DNA,
Culture
Read and understand the Blendle values.Carry out the Blendle values.Live and breath the Blendle values. Add to the culture: improve it (flag and eliminate flaws).
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Planning,
Look ahead
Think about how the things you do (or don't do) look in 3 months. Look ahead.Think about how the things you (and your team) do (or don't do) look in 3, 12, 24 months and make proposals to your lead. Think about how the things you do (or don't do) look in 3, 12, 24 months and make proposals to leads/teams/MT. Make plans with budget and runway in mind.
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ImpactThink about how you could make the biggest impact for Blendle. Make decisions based on impact.Think about how you, your peers and your team could make the biggest impact for Blendle Take initiative. Make decisions based on impact.Think about how you, your peers and your team and Blendle as a whole could make the biggest impact for Blendle. Make proposals to the leads/teams/MT. Reward based on actual contribution.
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ImproveThink about how you and your team could improve.think about how you, your peers and your team could improve. Take initiative.think about how you, your peers, your team and Blendle as a whole could improve.
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AlignmentThink about if what you and your team are doing is aligned with the rest of Blendle.Think about if what you and your team are doing is aligned with the rest of Blendle. Flag it if that is not the case. Align yourself.Align MT, teams, peers and individuals with each other.
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