IPL 2019 Packages vFINAL
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www.themediaant.com
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Hotstar - VIVO IPL 2019 Co-Presenting Package
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Video/ Display InventoryCPM ('000)Ad Duration
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Mid rolls (10" sec)120Upto 30 sec (Pro-rate 10 sec cost e.g. 30 sec = 360 CPM)
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Pre rolls120 5-6" sec
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Branded card on Social Feed120Time on screen is ~10 sec"
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Premium
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Targeting on Mid rolls, Pre rolls, Branded cards*100%
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Pre roll takeover100%
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Features (Squeeze ups)Tournament outlay (Rs. Cr.)
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Super 4s13.5
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Super 6s6.5
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Fall of Wickets6.5
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Super Saves8.6
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Features (Watch 'N Play)Tournament outlay (Rs. Cr.)
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Power Over ( 1 per match)8.5
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Co-Presenting sponsorship:
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Exclusive Advanced ad formats like pre roll take over, rich media on branded cards etc. limited to sponsors
All other direct competitors to be restricted to a 70% cap in mid rolls
Logo presence on marketing slate
Additional customized solutions available on a client to client basis
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Sponsor LevelOutlay (Rs. Cr.)Entitlements
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Co-Presenting50CREATE YOUR OWN PACKAGE:
Mid rolls
(and/or)
Pre rolls - max of 400 Mn impressions
(and/or)
Branded cards on social feed - max of 850 Mn impressions
(and/or)
Features - any 1
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* Targeting options available:
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1. Mid rolls - 24 Targeting cohorts
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a. Geo: Mumbai, Delhi, Bengaluru, Hyderabad, Kolkata, Chennai, Tamil Nadu, Karnataka, Kerala, Andhra Pradesh, Telangana, Maharashtra, Gujarat, Madhya Pradesh, Punjab, Haryana, Bihar, Uttar Pradesh, West Bengal, Bihar, Orissa, Hindi Speaking markets
b.
Demo: Female (All Age Group); Male 30+
c.
Cross tabs not available
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2. Pre rolls and Branded cards on Social Feed allow audience level targeting
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**Detailed Terms & Conditions to be shared once package construct is closed by client
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HIGH SALIENCE/ ADVANCED AD FORMAT (MOCKS FOR REFERENCE):
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