Chargebee Hypothesis Framework: Checkout Optimization
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The Chargebee Framework that helps you build a clean hypothesis
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How to use this Framework
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Step - 0
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Create your own copy!
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Step - 1
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Start with the Hypothesis Builder in the second tab
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Start your checkout cart experiments by building a strong hypothesis written in clear, simple language
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Example of good hypothesis:
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We predict that doing this/building this feature/creating this experience for these people/personas will achieve these outcomes because of these reasons. We will know this is true when we see this impact to our metric of interest.
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To start building your hypothesis fill in all columns on the Hypothesis Builder sheet and your hypothesis will automatically get built at the last column
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Step - 2
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Track progress in the A/B Test Log (Tab 3)
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Once you are happy with the structure of your hypothesis, move to starting your A/B test in the next sheet.
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1. Add an owner for this test - who is the one person who will be running and following up on this experiment?
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2. Fill in the white columns (data in gray will be pre-filled for you).
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3. Analyze Across-the-Funnel Impact (see the Funnel-Impact tab for a quick checklist of where else this experiment may impact)
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4. Start your experiment and run it till the end date
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5. Log your final metric
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6. The qualitative response tells you how well your experiment has fared. Follow it up with your own inference on why you think this may have worked.
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7. Finish each experiment with an actionable next step - make the change permanent, or roll back.
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