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Startup Marketing Plan5/12/2020
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Color
WBS Number
Task name / Title
Assigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Small business marketing plan5/13/20205/14/20200800OpenMedium00
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2Business Overview5/15/20205/18/20200160000
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2.1History Of Company5/15/20205/16/20200800OpenMedium00
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2.2Business Profile5/16/20205/17/20200800OpenMedium00
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2.3Form Of Business5/17/20205/18/20200000OpenMedium00
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3The Market5/19/20206/3/20200880000
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3.1Industry Trends5/19/20205/20/20200800OpenMedium00
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3.2Market Analysis5/20/20205/21/20200800OpenMedium00
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3.3Target Markets5/21/20205/22/20200800OpenMedium00
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3.4Customer Profile5/22/20205/23/20200800OpenMedium00
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3.5Competition5/23/20205/24/20200800OpenMedium00
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3.6Legal and Regulatory Environment5/24/20205/25/20200000OpenMedium00
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3.7SWOT Analysis5/25/20205/26/20200000OpenMedium00
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3.8Risk/ Reward Analysis5/26/20205/27/20200800OpenMedium00
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3.9Marketing Strategy5/28/20206/3/20200320000
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3.9.1Overall Strategy5/28/20205/29/20200800OpenMedium00
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3.9.2Description of Service5/29/20205/30/20200800OpenMedium00
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3.9.3Pricing Policy5/30/20205/31/20200800OpenMedium00
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3.9.4Placement/ Positioning5/31/20206/1/20200000OpenMedium00
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3.9.5Service Delivery6/1/20206/2/20200000OpenMedium00
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3.9.6Promotional strategy6/2/20206/3/20200800OpenMedium00
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4Operations Plan6/4/20206/7/20200240000
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4.1Details of Operation6/4/20206/5/20200800OpenMedium00
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4.2Location and premises6/5/20206/6/20200800OpenMedium00
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4.3Infrastructure6/6/20206/7/20200800OpenMedium00
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5Organization/Management6/8/20206/15/20200400000
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5.1Ownership Structure6/8/20206/9/20200000OpenMedium00
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5.2Directors Profile6/9/20206/10/20200800OpenMedium00
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5.3Organization Chart6/10/20206/11/20200800OpenMedium00
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5.4Management Team6/11/20206/12/20200800OpenMedium00
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5.5Management Responsibilities6/12/20206/13/20200800OpenMedium00
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5.6Staffing Plan6/13/20206/14/20200800OpenMedium00
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5.7Trade Union Affiliation/ NBC Agreement6/14/20206/15/20200000OpenMedium00
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6Financial Plan6/16/20206/25/20200560000
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6.1Planned Capital Expenditure6/16/20206/17/20200800OpenMedium00
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6.2Vehicle Costing Analysis6/17/20206/18/20200800OpenMedium00
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6.3Loan Amortization Schedules6/18/20206/19/20200800OpenMedium00
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6.4Route Planning Analysis6/19/20206/20/20200800OpenMedium00
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6.5Financial Projections6/21/20206/24/2020080000
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6.5.1Income Statement6/21/20206/22/20200000OpenMedium00
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6.5.2Balance Sheet6/22/20206/23/20200000OpenMedium00
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6.5.3Cash Flow Statement6/23/20206/24/20200800OpenMedium00
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6.6Financial Ratios6/24/20206/25/20200800OpenMedium00
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