| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | |
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1 | Category | Subcategory | Question | Source | ||||||||||||||||||||||
2 | Industry overview | 1. What is the history of the industry? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
3 | Industry overview | 2. What could affect the growth of the industry? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
4 | Industry overview | 3. Who are the leaders in the industry? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
5 | Industry overview | 4. Are there any government regulations related to this specific industry? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
6 | Industry trends | 1. What is the current estimated size of the industry measured by total revenue produced? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
7 | Industry trends | What is the current estimated size of the industry measured by total number of products sold? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
8 | Industry trends | 2. What are the trends in sales over recent years? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
9 | Industry trends | 3. How sensitive is the industry to outside influence? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
10 | Industry trends | 4. What type of marketing strategy is usually used? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
11 | Industry trends | 5. What are management trends in the industry? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
12 | Customers | 1. What is the size of the population on the market? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
13 | Customers | 2. What is the average age on the market? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
14 | Customers | 3. What percentage of the customer base is male? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
15 | Customers | 4. What percentage of the customer base is female? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
16 | Customers | 4. What is the average income of customers within the market? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
17 | Customers | 5. What is the percent of ethnicity? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
18 | Customers | 6. What family statuses exist on the market and what is their percentage? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
19 | Customers | 7. What type of lifestyle is relevant for the market? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
20 | Customers | 8. What type of habits related to consumption exists on the market? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
21 | Customers | 9. Where are potential customers? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
22 | Customers | 10. What is the Bargaining Power of Buyers? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
23 | Customers | 11. Is it difficult for customers to make a switch between your products and competitors products? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
24 | Competitors | 1. How many direct competitors exist in the local market? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
25 | Competitors | 2. Who are the major competitors there? Bonus: The post titled "How to Differentiate Yourself" may be of value to you if you need assistance to identify your direct competitors. | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
26 | Competitors | 3. How long have your competitors been in the industry? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
27 | Competitors | 4.What size market share is currently controlled by each of your competitors? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
28 | Competitors | 5. What is the physical location of each of your competitors? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
29 | Competitors | 6. How easy is it for startups to enter the market and become direct competitors? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
30 | Suppliers | 1. Who are the major suppliers for the industry in your location? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
31 | Suppliers | 2. How much monopolistic control do suppliers have over essential resources in the industry? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
32 | Suppliers | 3. How many different suppliers are readily able to provide the essential resources needed for industry production? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
33 | Suppliers | 4. Is it difficult or prohibitive for suppliers in the industry to circumvent your interest and market to the end consumer directly? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
34 | Suppliers | 5. What percentage of the supplier's revenue is generated from the business it conducts with your company? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
35 | Suppliers | 1. Do each of your essential resources have viable alternative products or materials which could act as adequate substitutes in the event the original resource were to become unattainable? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
36 | Products | 1. What type of product is offered in the industry? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
37 | Products | 2. How unique are the product(s) you plan to offer in your local market? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
38 | Products | 3. Do your competitors sell identical product(s)? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
39 | Products | 4. How many alternative products are available to your customers in your local market which could easily be substituted for your product if the customer chose to? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
40 | Products | 5. Are there similar or substitute products readily available from your competitors within your market? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
41 | Products | 6. How does the abundance (or scarcity) of substitute products affect the market demand for your industry? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
42 | Products | 7. What are the crucial factors that affect the thread of substitution? | http://www.entrepreneurshipinabox.com/653/industry-analysis-answering-40-questions/ | |||||||||||||||||||||||
43 | Customers | 1. What are your biggest challenges and frustrations around (your industry)? | https://www.liveyourmessage.com/8-top-market-research-questions-6-key-competitive-analysis-questions-to-create-your-blockbuster-information-product | |||||||||||||||||||||||
44 | Customers | 2. What are these challenges costing you? | https://www.liveyourmessage.com/8-top-market-research-questions-6-key-competitive-analysis-questions-to-create-your-blockbuster-information-product | |||||||||||||||||||||||
45 | Customers | 3. What goals do you have for (your industry) this year? | https://www.liveyourmessage.com/8-top-market-research-questions-6-key-competitive-analysis-questions-to-create-your-blockbuster-information-product | |||||||||||||||||||||||
46 | Customers | 4. How would your life be different (if at all) if you accomplish these goals? | https://www.liveyourmessage.com/8-top-market-research-questions-6-key-competitive-analysis-questions-to-create-your-blockbuster-information-product | |||||||||||||||||||||||
47 | Customers | 5. If you could have any question or challenge expertly solved in regards to your industry, what would it be? | https://www.liveyourmessage.com/8-top-market-research-questions-6-key-competitive-analysis-questions-to-create-your-blockbuster-information-product | |||||||||||||||||||||||
48 | Customers | 6. If I created a product about (the problem you solve), would you be interested in buying it? | https://www.liveyourmessage.com/8-top-market-research-questions-6-key-competitive-analysis-questions-to-create-your-blockbuster-information-product | |||||||||||||||||||||||
49 | Customers | 7. If I could promise (x results), how much would that be worth to you? | https://www.liveyourmessage.com/8-top-market-research-questions-6-key-competitive-analysis-questions-to-create-your-blockbuster-information-product | |||||||||||||||||||||||
50 | Customers | 8. How do you prefer to receive information or updates about your industry? (i.e. videos, audio, RSS, printed material, email) | https://www.liveyourmessage.com/8-top-market-research-questions-6-key-competitive-analysis-questions-to-create-your-blockbuster-information-product | |||||||||||||||||||||||
51 | Competitors | 1. What specific benefits or results do your products promise? | https://www.liveyourmessage.com/8-top-market-research-questions-6-key-competitive-analysis-questions-to-create-your-blockbuster-information-product | |||||||||||||||||||||||
52 | Competitors | 2. What words and emotional triggers are you using to market your products? | https://www.liveyourmessage.com/8-top-market-research-questions-6-key-competitive-analysis-questions-to-create-your-blockbuster-information-product | |||||||||||||||||||||||
53 | Competitors | 3. How much does your product cost? | https://www.liveyourmessage.com/8-top-market-research-questions-6-key-competitive-analysis-questions-to-create-your-blockbuster-information-product | |||||||||||||||||||||||
54 | Competitors | 4. How are your programs delivered? | https://www.liveyourmessage.com/8-top-market-research-questions-6-key-competitive-analysis-questions-to-create-your-blockbuster-information-product | |||||||||||||||||||||||
55 | Competitors | 5. What bonuses have you thrown in to sweeten the package? | https://www.liveyourmessage.com/8-top-market-research-questions-6-key-competitive-analysis-questions-to-create-your-blockbuster-information-product | |||||||||||||||||||||||
56 | Competitors | 6. Who is promoting your products? | https://www.liveyourmessage.com/8-top-market-research-questions-6-key-competitive-analysis-questions-to-create-your-blockbuster-information-product | |||||||||||||||||||||||
57 | Work Ethic | Human Resources | Assume that it is now five years from now and [this company has gone bankrupt] [insert other scenario]. Tell me what happened that led to this. | |||||||||||||||||||||||
58 | Target | Organization | Why did [executive's name] leave [the target company]? | |||||||||||||||||||||||
59 | Target | Organization | Why did [target company] hire a new [C-level role]? | |||||||||||||||||||||||
60 | Target | Strategy | Let's discuss the strategy of [the target.] Where do they play? (Geography, customers, stage of the value chain) | |||||||||||||||||||||||
61 | Target | Strategy | Let's discuss the strategy of [the target.] How do they win? (Cost leadership? Differentiation?) | |||||||||||||||||||||||
62 | Target | Strategy | Let's discuss the strategy of [the target.] What are the key risks facing [the target] and what are they doing to mitigate those risks? | |||||||||||||||||||||||
63 | Target | Strategy | Let's discuss the strategy of [the target.] What are the aspirations of [the target]. How do they define winning? | |||||||||||||||||||||||
64 | Target | Strategy | Let's discuss the strategy of [the target.] What opportunities has [the target] said no to? What would they say no to? Why? | |||||||||||||||||||||||
65 | Regulatory | What are the key areas of regulation that affect this industry? | ||||||||||||||||||||||||
66 | Regulatory | Talk to me about any recent changes in key regulations that affect this industry. How have industry players responded? Which were helped / hurt by the changes? | ||||||||||||||||||||||||
67 | Macroeconomic | |||||||||||||||||||||||||
68 | Tax policy | |||||||||||||||||||||||||
69 | Government incentives | |||||||||||||||||||||||||
70 | Market insights | What sources of information about this market do you rely on? / What other sources of information about this market exist? | ||||||||||||||||||||||||
71 | Market overview | What are the key industry associations? | ||||||||||||||||||||||||
72 | Market overview | What are the key industry conferences / industry exhibitions? | ||||||||||||||||||||||||
73 | Market overview | What are the key professional services firms serving this market (investment banks, law firms, accounting firms, market research, PR, crisis management) | ||||||||||||||||||||||||
74 | Market overview | How do you define this market? / How does [the target] define the market? / How does [this competitor] define the market? | ||||||||||||||||||||||||
75 | Market size | What was the market size in [year]? (Follow ups: based on which definition of market size? What evidence makes you believe that to be true? Confidence interval?) | ||||||||||||||||||||||||
76 | Market size | Growth | Let's say that in five years the market has grown. Tell me some of the key reasons the market grew? | |||||||||||||||||||||||
77 | Market size | Growth | Let's talk about growth opportunities in terms of geography. In which geographies does this market have an opportunity to grow? | |||||||||||||||||||||||
78 | Market size | Growth | What factors will limit the growth of the market [or this target]? | |||||||||||||||||||||||
79 | Market size | Growth | What segment of this market [product segment / industry segment / geography / etc] will capture the greatest share of this growth? Why? | |||||||||||||||||||||||
80 | All purpose follow ups | Why do you believe that to be so? | ||||||||||||||||||||||||
81 | All purpose follow ups | Tell me more about that... | ||||||||||||||||||||||||
82 | All purpose follow ups | What evidence makes you believe that to be true? | ||||||||||||||||||||||||
83 | All purpose follow ups | Why might someone believe the opposite? | ||||||||||||||||||||||||
84 | All purpose follow ups | Can you walk me through an example of that? | ||||||||||||||||||||||||
85 | All purpose follow ups | Can you think of any examples where that was not the case? | ||||||||||||||||||||||||
86 | Switching costs | Can you think of any examples where a customer switched suppliers? Tell me what happened. Why did they switch? | ||||||||||||||||||||||||
87 | Switching costs | Please walk me through all the operational things that have to happen when a customer switches suppliers. | ||||||||||||||||||||||||
88 | Switching costs | When a customer switches suppliers, what testing of the new products needs to take place? What is the certification process? | ||||||||||||||||||||||||
89 | Competitors | What is the market share of each competitor? / How are you measuring share? / What are you basing these estimates on? | ||||||||||||||||||||||||
90 | Market overview | Pricing | How much visibility do companies have into the pricing of their competitors? | |||||||||||||||||||||||
91 | Market overview | Pricing | How are prices typically structured? (Subscription, maintenance fees, success fees, royalties, etc.) | |||||||||||||||||||||||
92 | Market overview | Pricing | 1. What are the prices in the market today? | |||||||||||||||||||||||
93 | Market overview | Pricing | 2. What were the prices in the industry __ years ago? | |||||||||||||||||||||||
94 | Market overview | Pricing | 3.How do price changes in the industry work? For example, is there one company that the competitors watch, and when company A changes prices the rest follow suit? | |||||||||||||||||||||||
95 | Market overview | Pricing | 4.How do competitors react when one competitor changes prices. Does it lead to a price war? Do they all just match it? Or maybe they don't notice or find out? | |||||||||||||||||||||||
96 | Market overview | Pricing | 5.How would competitors be likely to react if [target] lowered its prices? What if [target] raised its prices? | |||||||||||||||||||||||
97 | Competitors | 1. What companies in your industry are in the strongest & weakest competitive positions? | http://wndr.is/Q1vp32HR4 | |||||||||||||||||||||||
98 | Competitors | 2. Who's likely to make what competitive moves next? | http://wndr.is/Q1vp32HR4 | |||||||||||||||||||||||
99 | Competitors | 3. What barriers prevent new competitors from entering your industry? | http://slideplayer.com/slide/7226219/ | |||||||||||||||||||||||
100 | Competitors | 4. How fast is [X competitor] growing? | https://quickbooks.intuit.com/r/marketing/market-research-tips-how-to-conduct-an-industry-analysis/ |