CrowdTamers' 15 Minute Content Audit TEMPLATE
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
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Website
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Thumbnail persona 1
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Thumbnail persona 2
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QuestionScore
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Site Structure Sub-score0
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Is there persona-specific content linked in the header or the footer?
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Can the user navigate to a high interest piece of content from one click on the homepage?
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Does every piece of content have an explict CTA?
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Keyword Relevancy sub-score (NIEL PATEL TRAFFIC ANALYZER)0
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What 5 keywords show up on the site's headers most frequency?
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WORD 1, WORD 2, WORD 3, WORD 4, WORD 5
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What 5 keywords are highest volume non-branded search terms?
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WORD 1, WORD 2, WORD 3, WORD 4, WORD 5
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How many are close matches?
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Facebook Pixel present (10 if yes; 0 if no) (FACEBOOK PIXEK HELPER)
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Similar web audience interest subscore0
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How well do audience interests match a perceived thumbnail persona? (1 - 5; 5 is best)
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How well do they match the content in blog posts? (1 - 5; 5 is best)
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How well do they match to social media ads? (1 - 5; 5 is best)
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SimilarWeb Social Reach what percentage of traffic comes from social (2 points per percentage of traffic up to 10)
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SimilarWeb Ad performance (what percantage of traffic comes from ads? (Up to 20 points; 1 point per percent)
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Quality of Ad targeting subscore (FACEBOOK LIBRARY)0
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Does this brand run ads on their content?
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Does this brand run ads to pages with CTAs?
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Audience distribution subscore (SIMILARWEB)0
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Does at least 80% of the audience come from the US, unless there's a reason it should be more diverse?
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Are their top referrers from websites whose audience might fit the thumbnail persona?
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How many pages per visit on average?
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Look & feel subscore0
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Is the site designed professionally?
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Is there a mismatch between presentation & voice?
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OVERALL SCORE0
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