M2U4__In-Depth_Competitive_Analysis.xlsx

	A	B	C	D	E
1	In-Depth Competitive Analysis using SWOT
2	Basic information:	MoveAdvisor	Sortly	Apple Notes App	Asana
3	In one sentence, what do they do? (I.e. What service do they provide?)	App to manage relocation services	Software to organize and manage inventory	App for taking notes	Product and project management platform
4	What features do their product/website have?	- Home inventory checklist - Find movers around you and get a quote - Moving timeline	- Upload existing inventory list - Ability to upload inventory item photos - In-app barcode and QR scanner - Alerts when running low on inventory - Reporting insights	- Checklists - Add images, links - Create a table - Collaborate	- Task management - Collaboration with team members - Timeline and project planning
5	Who are their customers/users?	Every day people who are moving	Primarily businesses. Also offer Home Solutions to people organizing inventory at home.	Apple product users	Enterprise businesses of various industries
6	Strengths:
7	What advantages does the business have?	Available in nearly 20k US towns and cities w/ over 3k movers listed.	- Seems easy to create and maintain a full visual inventory - Offers a free version for users to try out without any risk	- Large, well-known business - Ability to collaborate and sync Notes across multiple Apple devices. - App comes preinstalled on Apple devices.	Ability to integrate with 100+ apps for more efficient work streams.
8	What are their core competencies?	Creating inventory list, to-do list, hiring movers, creating a timeline of tasks for the move	Inventory management		Task management, project management
9	What resources does the business have?	The app has gotten a lot of press promotion in reputable publishers like Forbes, New York Post, CBC		Lots of money and resources. Leader in the tech industry.
10	Where are they making the most money?	Unsure. App is free to users so they must be making money from the businesses that would like to be vetted and listed in the app.	Offer free and paid plans. Majority of features only available with a paid plan.	Purchase of the physical device.	Freemium business model. Making money on customers using a premium paid plan.
11	What are they doing well?	Compiling all the movers in the user's local area so you can compare ratings and reviews.	- App is easy to use - Inventory is easy to visualize - Ability to create and print barcodes and QR codes within the app (For Home Solutions - can generate and print barcodes and QR codes—so you know exactly what’s in that box without having to open it.)	Syncing app across devices. App is simple and easy to use. Accessible anywhere.	Product and project management
12	Weaknesses:
13	What needs improvement?	No option to create your own item and add it in manually. Needs to be in the database or you can't add it to your inventory tracking list.	Lack integrations with other systems like POS systems for retail businesses.	No ability for timelines or any more advanced features.
14	What are they doing poorly?	Users complain about getting inundated with calls from movers wanting to provide them with a quote. Sounds like moving companies end up spamming users.
15	What areas are they avoiding?				Making the product for small companies or individual consumers. Focus is on Enterprise business.
16	Where do they lack resources?		Company seems small with only 45 employees. Customer support hours are limited.
17	Where are they losing money?	They do not charge users to use the software. It is entirely free.
18	Opportunities:
19	Do you notice any beneficial trends?	Integrating the inventory list and finding movers in one place is one of the biggest tasks before a move. Ease of sending the list directly to movers is a helpful feature.	Company seems relatively new and has a lot of potential to improve integration features for a better use experience.	Most people have smartphones these days and can easily use the apps that come preinstalled on their phone.	Ability to see the progress of all projects in one place.
20	What niches is this competitor missing?		Main focus seems to be organizing inventory for businesses. They could expand further for personal use or specialize in a certain business vertical. They currently advertise that they are for any and all businesses.		Individuals could use this in their every day life, but likely don't need any premium features and can just use the app for free.
21	New technologies/innovations?		Opportunity to improve the amount of integrations offered.
22	New needs of customers?
23	Threats:
24	What obstacles will they have to overcome?	Users may not download this app specifically for moving. They may want to use an app already on their phones.	They own a very small market share in the inventory management space (0.27%)	Apple devices are expensive and that is the only way someone can get and use the Notes app.	Lots of successful competitors. Users may not go out of their way to use an app like this for a common task like moving.
25	Do they have any aggressive competitors?	Bellhops, Gozova, Muva - Small competitors. MoveAdvisor seems to be a main player in this space of managing the relocation process.		Android Notes app, Microsoft OneNote
26	Do they have any successful competitors?		Lots of competitors in this space (e.g. Cin7, Fishbowl Inventory, monday.com)	Android Notes app, Microsoft OneNote	Monday.com, Todoist, Trello, SmartSheet, Airtable, Wrike, JIRA
27	Are there any negative economic conditions?
28	What government regulation might impede them?		None	None	None
29	Are they in a changing business climate?		No, as long as businesses have products, this app will be useful.
30	What vulnerabilities do they have?
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