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ThemeSoftwareFinancial ServicesHardwareExternal Factor
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CategorySubscriptionServicesPayments LendingReferralAsset ManagementMarketplaceDevicesBoost or Mute
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Business ModelRevenue associated with ARR1-time implementation feeTransaction Fee (% or $)Interest, NIM Fee per referral% of AUMTransaction fee (%)1-time device feeApply to whole revenue base
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LTM Rev Multiple10-20x1-2x3-8x2-4x1-3x1-3x3-8x1-3x(1.5)-1.5x
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Example 1: SMB SaaS vendor payments business
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CategorySubscriptionServicesPayments LendingReferralAsset ManagementMarketplaceDevicesBoost or Mute
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Revenue $ 4.00 $ 4.00 $ 2.00 $ 10.00
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Rev Multiple15.0x5.0x2.0x0.75
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Component Value $ 60.00 $ 20.00 $ 4.00 $ 7.50
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Total Value $ 91.50
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Weighted Multiple9.2x
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Example 2: Enterprise POS Business
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CategorySubscriptionServicesPayments LendingReferralAsset ManagementMarketplaceDevicesBoost or Mute
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Revenue $ 0.50 $ 6.00 $ 0.50 $ 3.00 $ 10.00
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Rev Multiple2x5x5x2x0.25
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Component Value0.75302.56 $ 2.50
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Total Value $ 41.75
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Weighted Multiple4.2x
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