| A | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | AA | AB | AC | AD | AE | AF | AG | AH | AI | AJ | AK | AL | AM | AN | AO | AP | AQ | AR | AS | AT | AU | AV | AW | AX | AY | AZ | BA | BB | BC | BD | BE | BF | BG | BH | BI | BJ | BK | BL | BM | BN | BO | BP | ||
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1 | 2025 P&L Template | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
2 | Example | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3 | Total Company | Actual | Budget | Actual | Budget | Actual | Budget | Actual | Budget | Actual | Budget | Actual | Budget | Actual | Budget | Actual | Budget | Actual | Budget | Actual | Budget | Actual | Budget | Actual | Budget | Actual | Budget | Actual | Budget | |||||||||||||||||||||||||||||||
4 | April 2024 | % of Revenues | April 2024 | % of Revenues | YoY % Change | Actual to Budget Diff % | January 2025 | % of Revenues | January 2025 | February 2025 | % of Revenues | February 2025 | March 2025 | % of Revenues | March 2025 | April 2025 | % of Revenues | April 2025 | May 2025 | % of Revenues | May 2025 | June 2025 | % of Revenues | June 2025 | July 2025 | % of Revenues | July 2025 | August 2025 | % of Revenues | August 2025 | September 2025 | % of Revenues | September 2025 | October 2025 | % of Revenues | October 2025 | November 2025 | % of Revenues | November 2025 | December 2025 | % of Revenues | December 2025 | Total | % of Revenues | Total 2025 | |||||||||||||||
9 | Gross Revenues | $419,593 | $1,287,441 | $0.00 | $0 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
10 | Discounts | -$31,788.58 | -$118,573 | $0.00 | $0 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
11 | Refunds | -$2,657.20 | -$28,693 | $0.00 | $0 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
12 | Other Revenue | $41,163.30 | $41,163 | $0.00 | $0 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
13 | Net Revenues | $426,311 | $1,181,338 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |||||||||||||||||||||||||||||||
14 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
15 | Product COGs | $186,419.13 | 43.73% | $403,381.12 | 34.15% | -53.79% | $0.00 | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 | |||||||||||||||||||||||||||||||||||||||
16 | Shipping Cost | $35,723.97 | 8.38% | $71,447.94 | 6.05% | $0.00 | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 | ||||||||||||||||||||||||||||||||||||||||
17 | Warehouse Labor Correction | $42,036.00 | 9.86% | $84,072.00 | 7.12% | $0.00 | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 | ||||||||||||||||||||||||||||||||||||||||
18 | Gross Margin $ | $246,203.47 | 57.75% | $790,581.24 | 66.92% | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0.00 | ||||||||||||||||
19 | Gross Margin % | #DIV/0! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
20 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
21 | Marketing Spend | $157,333.32 | 36.91% | $314,666.64 | 26.64% | $0.00 | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 | ||||||||||||||||||||||||||||||||||||||||
22 | Marketing Agency Fees | $32,036.84 | 7.51% | $64,073.68 | 5.42% | $0.00 | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 | ||||||||||||||||||||||||||||||||||||||||
23 | CC Fees (paypal) | $3,925.20 | 0.92% | $7,850.40 | 0.66% | $0.00 | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 | ||||||||||||||||||||||||||||||||||||||||
24 | Site (Shopify) | $5,231.86 | 1.23% | $10,463.72 | 0.89% | $0.00 | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 | ||||||||||||||||||||||||||||||||||||||||
25 | Email/SMS Platform Expense | $8,949.77 | 2.10% | $17,899.54 | 1.52% | $0.00 | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 | ||||||||||||||||||||||||||||||||||||||||
26 | Loyalty Expense | $877.00 | 0.21% | $1,754.00 | 0.15% | $0.00 | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 | ||||||||||||||||||||||||||||||||||||||||
27 | Contribution Margin $ | $37,849.48 | 8.88% | $373,873.26 | 31.65% | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0.00 | ||||||||||||||||
28 | Contribution Margin % | #DIV/0! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
29 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
30 | Payroll | $34,691.22 | 8.14% | $69,382.44 | 5.87% | $0.00 | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 | ||||||||||||||||||||||||||||||||||||||||
31 | Professional Fees | $11,481.47 | 2.69% | $22,962.94 | 1.94% | $0.00 | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 | ||||||||||||||||||||||||||||||||||||||||
32 | Payroll Benefits | $1,403.12 | 0.33% | $2,806.24 | 0.24% | $0.00 | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 | ||||||||||||||||||||||||||||||||||||||||
33 | Payroll Taxes | $3,030.10 | 0.71% | $6,060.20 | 0.51% | $0.00 | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 | ||||||||||||||||||||||||||||||||||||||||
34 | Warehouse /Office | $6,836.52 | 1.60% | $13,673.04 | 1.16% | $0.00 | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 | ||||||||||||||||||||||||||||||||||||||||
35 | Supplies | $37,141.26 | 8.71% | $74,282.52 | 6.29% | $0.00 | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 | ||||||||||||||||||||||||||||||||||||||||
36 | Net Income $ | -$49,897.69 | -11.70% | $198,378.92 | 16.79% | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0.00 | ||||||||||||||||
37 | Net Income % | #DIV/0! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
38 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
39 | DTC Business | Actual | Budget | Actual | Budget | Actual | Budget | Actual | Budget | Actual | Budget | Actual | Budget | Actual | Budget | Actual | Budget | Actual | Budget | Actual | Budget | Actual | Budget | Actual | Budget | Actual | Budget | Actual | Budget | |||||||||||||||||||||||||||||||
40 | April 2024 | % of Revenues | April 2024 | % of Revenues | YoY % Change | Actual to Budget Diff % | January 2025 | % of Revenues | January 2025 | February 2025 | % of Revenues | February 2025 | March 2025 | % of Revenues | March 2025 | April 2025 | % of Revenues | April 2025 | May 2025 | % of Revenues | May 2025 | June 2025 | % of Revenues | June 2025 | July 2025 | % of Revenues | July 2025 | August 2025 | % of Revenues | August 2025 | September 2025 | % of Revenues | September 2025 | October 2025 | % of Revenues | October 2025 | November 2025 | % of Revenues | November 2025 | December 2025 | % of Revenues | December 2025 | Total | % of Revenues | Total 2025 | |||||||||||||||
41 | Traffic | 182,321 | 182,321 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
42 | Conversion | 2.38% | 2.38% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
43 | AOV | $62.44 | $62.44 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
44 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
45 | Gross Revenues | $419,593 | $419,593 | $0 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||
46 | Discounts | -$31,788.58 | -$31,788.58 | $0 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||
47 | Refunds | -$2,657.20 | -$2,657.20 | $0 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||
48 | Shipping Insurance | $0 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
49 | Other Revenue | $41,163.30 | $41,163.30 | $0 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||
50 | Net Revenues | $426,311 | $426,311 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |||||||||||||||||||||||||||||||
51 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
52 | Product COGs | $186,419.13 | 43.73% | $186,419.13 | 43.73% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 | |||||||||||||||||||||||||||||||||||||||||
53 | Shipping Cost | $35,723.97 | 8.38% | $35,723.97 | 8.38% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 | |||||||||||||||||||||||||||||||||||||||||
54 | Warehouse Labor Correction | $42,036.00 | 9.86% | $42,036.00 | 9.86% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 | |||||||||||||||||||||||||||||||||||||||||
55 | Gross Margin $ | $246,203.47 | 57.75% | $246,203.47 | 57.75% | $0.00 | 0.00% | $0.00 | $0.00 | 0.00% | $0.00 | $0.00 | 0.00% | $0.00 | $0.00 | 0.00% | $0.00 | $0.00 | 0.00% | $0.00 | $0.00 | 0.00% | $0.00 | $0.00 | 0.00% | $0.00 | $0.00 | 0.00% | $0.00 | $0.00 | 0.00% | $0.00 | $0.00 | 0.00% | $0.00 | $0.00 | 0.00% | $0.00 | $0.00 | 0.00% | $0.00 | $0.00 | 0.00% | $0.00 | ||||||||||||||||
56 | Gross Margin % | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
57 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
58 | Marketing Spend | $157,333.32 | 36.91% | $157,333.32 | 36.91% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 | |||||||||||||||||||||||||||||||||||||||||
59 | Marketing Agency Fees | $32,036.84 | 7.51% | $32,036.84 | 7.51% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 | |||||||||||||||||||||||||||||||||||||||||
60 | CC Fees (paypal) | $3,925.20 | 0.92% | $3,925.20 | 0.92% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 | |||||||||||||||||||||||||||||||||||||||||
61 | Site (Shopify) | $5,231.86 | 1.23% | $5,231.86 | 1.23% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 | |||||||||||||||||||||||||||||||||||||||||
62 | Email/SMS Platform Expense | $8,949.77 | 2.10% | $8,949.77 | 2.10% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 | |||||||||||||||||||||||||||||||||||||||||
63 | Loyalty Expense | $877.00 | 0.21% | $877.00 | 0.21% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 | |||||||||||||||||||||||||||||||||||||||||
64 | Contribution Margin $ | $37,849.48 | 8.88% | $37,849.48 | 8.88% | $0.00 | 0.00% | $0.00 | $0.00 | 0.00% | $0.00 | $0.00 | 0.00% | $0.00 | $0.00 | 0.00% | $0.00 | $0.00 | 0.00% | $0.00 | $0.00 | 0.00% | $0.00 | $0.00 | 0.00% | $0.00 | $0.00 | 0.00% | $0.00 | $0.00 | 0.00% | $0.00 | $0.00 | 0.00% | $0.00 | $0.00 | 0.00% | $0.00 | $0.00 | 0.00% | $0.00 | $0.00 | 0.00% | $0.00 | ||||||||||||||||
65 | Contribution Margin % | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
66 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
67 | Payroll | $34,691.22 | 8.14% | $34,691.22 | 8.14% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 | |||||||||||||||||||||||||||||||||||||||||
68 | Agency / Consluting Fees | $11,481.47 | 2.69% | $11,481.47 | 2.69% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 | |||||||||||||||||||||||||||||||||||||||||
69 | Payroll Benefits | $1,403.12 | 0.33% | $1,403.12 | 0.33% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 | |||||||||||||||||||||||||||||||||||||||||
70 | Payroll Taxes | $3,030.10 | 0.71% | $3,030.10 | 0.71% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 | |||||||||||||||||||||||||||||||||||||||||
71 | Warehouse /Office | $6,836.52 | 1.60% | $6,836.52 | 1.60% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 | |||||||||||||||||||||||||||||||||||||||||
72 | Supplies | $37,141.26 | 8.71% | $37,141.26 | 8.71% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 | |||||||||||||||||||||||||||||||||||||||||
73 | Net Income $ | -$49,897.69 | -11.70% | -$49,897.69 | -11.70% | $0.00 | 0.00% | $0.00 | $0.00 | 0.00% | $0.00 | $0.00 | 0.00% | $0.00 | $0.00 | 0.00% | $0.00 | $0.00 | 0.00% | $0.00 | $0.00 | 0.00% | $0.00 | $0.00 | 0.00% | $0.00 | $0.00 | 0.00% | $0.00 | $0.00 | 0.00% | $0.00 | $0.00 | 0.00% | $0.00 | $0.00 | 0.00% | $0.00 | $0.00 | 0.00% | $0.00 | $0.00 | 0.00% | $0.00 | ||||||||||||||||
74 | Net Income % | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
75 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
76 | Wholesale Business | Actual | Budget | Actual | Budget | Actual | Budget | Actual | Budget | Actual | Budget | Actual | Budget | Actual | Budget | Actual | Budget | Actual | Budget | Actual | Budget | Actual | Budget | Actual | Budget | Actual | Budget | Actual | Budget | |||||||||||||||||||||||||||||||
77 | April 2024 | % of Revenues | April 2024 | % of Revenues | YoY % Change | Actual to Budget Diff % | January 2025 | % of Revenues | January 2025 | February 2025 | % of Revenues | February 2025 | March 2025 | % of Revenues | March 2025 | April 2025 | % of Revenues | April 2025 | May 2025 | % of Revenues | May 2025 | June 2025 | % of Revenues | June 2025 | July 2025 | % of Revenues | July 2025 | August 2025 | % of Revenues | August 2025 | September 2025 | % of Revenues | September 2025 | October 2025 | % of Revenues | October 2025 | November 2025 | % of Revenues | November 2025 | December 2025 | % of Revenues | December 2025 | Total | % of Revenues | Total 2025 | |||||||||||||||
78 | Traffic | 250,000 | 182,321 | 182,321 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||
79 | Conversion | 2.20% | 2.38% | 2.38% | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||
80 | AOV | $250.00 | $200.00 | $200.00 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||
81 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
82 | Gross Revenues | $1,375,000 | $867,848 | 58.44% | $0 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
83 | Discounts | -$206,250.00 | -$86,784.80 | 137.66% | $0 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
84 | Refunds | -$27,500.00 | -$26,035.44 | 5.63% | $0.00 | $0.00 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0.00 | $0 | ||||||||||||||||||||||||||||||||||||||||||
85 | Shipping Insurance | $0 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
86 | Other Revenue | $0 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
87 | Net Revenues | $1,141,250 | $755,028 | 51.15% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | ||||||||||||||||||||||||||||||
88 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
89 | Product COGs | $343,750.00 | 30.12% | $216,961.99 | 28.74% | 58.44% | #DIV/0! | #DIV/0! | #DIV/0! | #DIV/0! | #DIV/0! | #DIV/0! | #DIV/0! | #DIV/0! | #DIV/0! | #DIV/0! | #DIV/0! | #DIV/0! | #DIV/0! | $0 | ||||||||||||||||||||||||||||||||||||||||
90 | Shipping Cost | $35,723.97 | 8.38% | $35,723.97 | 4.73% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 | |||||||||||||||||||||||||||||||||||||||||
91 | Warehouse Labor Correction | $42,036.00 | 9.86% | $42,036.00 | 5.57% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 | |||||||||||||||||||||||||||||||||||||||||
92 | Gross Margin $ | $803,812.03 | 188.55% | $544,377.77 | 72.10% | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0.00 | ||||||||||||||||
93 | Gross Margin % | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
94 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
95 | Marketing Spend | $157,333.32 | 36.91% | $157,333.32 | 20.84% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 | |||||||||||||||||||||||||||||||||||||||||
96 | Marketing Agency Fees | $32,036.84 | 7.51% | $32,036.84 | 4.24% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 | |||||||||||||||||||||||||||||||||||||||||
97 | CC Fees (paypal) | $3,925.20 | 0.92% | $3,925.20 | 0.52% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 | |||||||||||||||||||||||||||||||||||||||||
98 | Site (Shopify) | $5,231.86 | 1.23% | $5,231.86 | 0.69% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 | |||||||||||||||||||||||||||||||||||||||||
99 | Email/SMS Platform Expense | $8,949.77 | 2.10% | $8,949.77 | 1.19% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 | |||||||||||||||||||||||||||||||||||||||||
100 | Loyalty Expense | $877.00 | 0.21% | $877.00 | 0.12% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 | |||||||||||||||||||||||||||||||||||||||||
101 | Contribution Margin $ | $595,458.04 | 139.68% | $336,023.78 | 44.50% | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0 | $0.00 | 0.00% | $0.00 | ||||||||||||||||
102 | Contribution Margin % | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
103 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
104 | Payroll | $34,691.22 | 8.14% | $34,691.22 | 4.59% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | $0 |