2019 Email predictions

	A	B	C	D	E
1	Categories	2019	2018	2017	2016
2	Emails and ESPs	14	21	23	16
3	Content	23	19	11	10
4	Data Analysis	12	15	27	7
5	Segmentation	14	9	8	17
6	Automation	8	8	4	14
7	Ads	0	7	3	4
8	Security	9	4	2	3
9	Social	4	3	2	7
10	Mobile	6	1	6	7
11	Web	3	1	2	4
12	Voice	3	0	0	0
13	Other	5	11	11	5
14
15	Totals*	100	100	99	94
16	*total prediction counts are calibrated to 100% and categories are a weighted % to the nearest integer. Total counts are presented below.
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20	Categories	2019	2018	2017	2016
21	Emails and ESPs	27	21	29	18
22	Content	45	19	14	12
23	Data Analysis	24	15	33	8
24	Segmentation	27	9	10	20
25	Automation	16	8	5	16
26	Ads	0	7	4	5
27	Security	17	4	2	3
28	Social	8	3	2	8
29	Mobile	11	1	8	8
30	Web	5	1	2	5
31	Voice	5	0	0	0
32	Other	10	11	14	6
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34	Totals*	195	99	123	109
35	*total prediction counts
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100