| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | Competitive audit | Research the information gathering experience | |||||||||||||||||
2 | General information | UX (rated: needs work, okay, good, or outstanding) | |||||||||||||||||
3 | First impressions | Interaction | Visual design | Content | |||||||||||||||
4 | Competitor type (direct or indirect) | Location(s) | Product offering | Price ($ - $$$$) | Website (URL) | Business size (small, medium, large) | Target audience | Unique value proposition | Desktop website experience | App or mobile website experience | Features | Accessibility | User flow | Navigation | Brand identity | Tone | Descriptiveness | ||
5 | MoMA | Direct | New York, NY | Modern Art | $25+ | moma.org | 900 employees 145 million | Modern art fans | Likely the world’s premier museum of modern art | RATING NA | OKAY + Easy to see current exhibitions + Easy to read text sizes - Hard to detect relevance of events’ categories - Novel navigation may be offputting | OKAY + Each artwork page makes it easy to read visit information - Standard features, nothing innovative | NEEDS WORK + Most text large enough - Copy not written for simple comprehension - Some text contrast is too light | OUTSTANDING + Lots of relevant information | OKAY + No special features needed - Might be too minimal | OUSTANDING + Bright, inviting | No personality, dry | OUTSTANDING + Thorough - No visual breaks in large walls of text | |
6 | Louvre | Indirect | Paris, France | Historical, Antiquities Art | $21+ | louvre.fr | ??? employees ??? million | Antiquities fans and eurocentric art fans | Has the Mona Lisa and an impressive collection of Babylonion art | RATING NA | OKAY + Easy to see current events with large images and descrs - Small text sizes, some text all caps + Offers recommended trails | OKAY + Navigation and search are combined in an easy-to-read / use full screen implementation | OKAY + Most text is large enough to read - Some text might be small | NEEDS WORK - App opens art in an in-app browser. - Experiences are not connected | OUTSTANDING + Easy search + nav in one place | OKAY + Converys authenticity - Might be too somber | No personality, dry | OKAY + Thorough - No visual breaks in large walls of text | |
7 | MET | Indirect | New York, NY | Historical, Antiquities Art | $25+ | metmuseum.org | 2000 employees 37.5 million | Antiquities fans, with an impressive collection of Egyptian art | One of the world’s largest fina art museums | RATING NAA | NEEDS WORK - Swipe-based navigation may be offputting - Navigation is long and doesn’t explain destinations - Requires in app purchases | NEEDS WORK - Navigation grows too long when sublevels are opened | NEEDS WORK + text is sized large enough - Physically-dependent navigation might be problematic - Busy screen may not help anxious or autistic visitors | OKAY + Invites visitors in to the artwork by directing their attention to specific places on artwork - Use of parallax detail views might disorient some users | OKAY + All in one place - Nav grows too long when sublevels are open | OKAY + Bold - Might be too stern | Informative, serious | OKAY + Thorough - No visual breaks in large walls of text | |
8 | National Gallery | Indirect | Washington, DC | Historical art | Free | nga.gov | 1000 employees 226 million | Art fans who are travelling within the United States | Has the only Leonardo painting in the Americas | RATING NA | NEEDS WORK + Biographies of the art + Floor-based inventory of art is helpful - awkward bounce at screens’ ends - 3D map is hard to read | NEEDS WORK - 3D map isn’t easy to use | NEEDS WORK + Large enough text to read - Requires finger dexterity, may alienate motion-challenged users - Some text is cut off | NEEDS WORK - Hard to scroll and pan | NEEDS WORK + Novel - Hard to actually use | NEEDS WORK - No cohesion, seems like visual design is an afterthought | No personality, dry | OKAY + Succint - Dry | |