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A/V SourceTimecodeVisualsAudioNotes
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https://tinyurl.com/y4xb7ytk
Start: 0:00
End: 0:12
Microsoft unveils the Xbox logo.Audio from source.
3
https://youtu.be/Lu7o3exy00Q?t=22
Start: 0:22"At the 2000 Game Developers Conference, Microsoft co-founder Bill Gates
announced the Xbox, the company's first game console. The project came
together over two-and-a-half years of meetings, setbacks, and infighting
over everything from graphics chips to the size of the "Duke" controller
to disastrous showings at industry events."
MUTE video audio.
Let video play until end of narration.
4
Bach, Robbie2_X (audio only)
Start: 40:21
End: 41:07
Lower third ID: "Voice of Robbie Bach, Chief Xbox Officer, Microsoft."
Play this video over audio. https://youtu.be/kNaCQjYLc9s?t=358
"E3 in 2001 was kind of a disaster. No, that's being too polite. It was a disaster. We made the decision, which turned out to be wrong, that we wanted to show Xbox games running at E3. We made that decision because we wanted people to believe the product was real and was going to ship on time, and we needed developers to finish their titles. That meant showing Halo. It meant trying to show a box that when you press the button, it turned on. Even if the games running in our booth were going to be on PC development kits, that was actually okay."
Show ID for 5-6 seconds.
Let footage run until end of quote.
5
Fries, Ed4Start: 20:27
End: 21:20
Fries on-screen with lower third ID: "Ed Fries, Vice President of Game Publishing, Microsoft"
Play this video over audio: https://youtu.be/621cZJzhJN0?t=61"
"When we showed it at the final E3 before launch, what we had on the show floor was a four-player, split-screen multiplayer demo. The Bungie guys were proud of it, and rightly so. That's hard to do even today, and doing it on that hardware at the time was incredible. But that hardware, the graphics card, was half speed at what it would be in the shipping Xbox. The framerate wasn't great and people had a mediocre experience, but also it played into the idea that we were a PC gaming company that didn't know anything about consoles. We didn't have a Mario or Sonic. I would get that question: 'Who's your mascot?'"
Show Ed for 5-6 seconds before switching to video footage.
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Howard, John1Start: 50:07
End: 50:37
Howard on-screen with lower third ID: "John Howard, Lead Designer, Halo"
Play this video over audio: https://youtu.be/4PbhTfKSbRo?t=66
"We're trying to build this game quickly. We have this date: We know it has to be done for the Xbox launch. That's the whole point of Microsoft buying Bungie. We're getting it done, we're building it, and there's a point where we're doing gold masters, our release candidate. We're doing nothing but playing the game and making sure final bugs are fixed."
Show John for 5-6 seconds before switching to video footage.
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Bach, Robbie2_X (audio only)
Start: 41:08
End: 41:22
Lower third ID: "Voice of Robbie Bach, Chief Xbox Officer, Microsoft."
Play this video over audio. https://youtu.be/8Mrzr3p19s8?t=32
"But at our press briefing, the morning after Sony took all the press people out for a long party and they were all hungover for an eight o'clock briefing from Microsoft, I pressed the button and the box didn't turn on."
Show ID for 5-6 seconds.
Let footage run until end of quote.
8
Bach, Robbie2_X (audio only)
Start: 41:30
End: 41:42
https://youtu.be/Q0Xw81W3g04?t=63
"Electronic Arts came to demonstrate a game they were doing for us, which was a pirate game. The demo, because the guy didn't do it right, the demo consisted of a ship bumping itself into rocks."
Let footage run until end of quote.
9
Bach, Robbie2_X (audio only)
Start: 41:25
End: 41:29
https://youtu.be/Q0Xw81W3g04?t=83" A bad moment. That whole press briefing was bad."Let footage run until end of quote.
10
https://youtu.be/8Mrzr3p19s8?t=13
End: 0:26Robbie Bach awkwardly leaves the stage.Audio from source.
11
BLACK SCREEN."Shacknews Presents"
Play this video over text: https://youtu.be/wuSu6q7fuq4
Audio from source.
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BLACK SCREEN."Green Machine: Launching the Xbox"Same video.End at 0:30
13
https://youtu.be/Lu7o3exy00Q?t=178
Start: 2:58
End: 3:17
Bill Gates and The Rock talk Xbox.
Narrator: "The time it would take to sign on hardware manufacturers from the system's processor and graphics tech, not to mention recruiting software companies to make games, rendered a holiday 2000 launch impossible. Knowing that couldn't miss another holiday, Microsoft penciled in a launch date of November 8, 2001. The events of September 11 changed everything."
MUTE audio from source.
14
https://youtu.be/EEogeIIOJzU
Start: 0:00
End: 0:29
Lower third ID: "Footage courtesy of TSA."
15
Blackley, Seamus4Start: 15:58
End: 17:06
Lower third ID: "Voice of Seamus Blackley, Co-Creator of the Xbox"
Play this video over audio: https://tinyurl.com/y2jot93z
"I was supposed to do a bunch of press in Manhattan on September 11. I had a new set of demos we were working on, but they were late. I moved my flight to a redeye going into JFK on September 10. I got on the plane, fell asleep, and five Xboxes, late prototype units, pre-release units, in a big anvil case in the cargo hold of the airplane. It was a Jet Blue flight from Seattle to JFK; I'd moved from United because I'd switched my flight. I woke up to CNN. At that point, Jet Blue had live TV, which was their big thing. Nobody else had live media. You were sealed in a tube without any idea what the news was except on Jet Blue. I woke up as the attack was happening. I actually saw, from the air, the second plane hit."
Let footage run until end of quote.
16
Blackley, Seamus4Start: 17:14
End: 17:29
Play this video over audio: https://youtu.be/sBciZFE8lAw?t=68
A flight attendant fainted. The guy next to me was freaking out. I was in the window seat, and CNN was on, and the Pentagon got attacked. Nobody knew what was going on. The captain got on and said, 'I'm an ex-Air Force Pilot. We're going to be okay. I'm getting us out of here.'
Let footage run until end of quote.
17
Bach, Robbie3Start: 0:33
End: 2:23
Lower third ID: "Voice of Robbie Bach, Chief Xbox Officer, Microsoft."
Play this video over audio. https://youtu.be/ahC-dOZGCnI?t=48
"I was scheduled to start a press tour in New York City. I had a meeting with The Wall Street Journal about one, one-thirty, somewhere down near the World Trade Center in the lower part of Manhattan. Things were just crazy at that point. I decided to take a red-eye to New York the night of the 10th, landing the morning of the 11th. I landed at Kennedy around six, six-thirty that morning. I took a cab to the Marriott Marquis in Midtown New York, a lovely hotel I have not been to since, went into my room, and fell asleep. I woke up a few hours later, around nine-fifteen. Hopped in the shower. Came out of the shower and my phone rang. I picked it up. It was the chief legal counsel for our PR agency. He said, 'Robbie, I'm sorry your press tour has been disrupted. I want you to know that my offices are across the street. If there's anything you need while you're in New York, just let me know.' I said, 'What are you talking about?' He had me turn on the TV."
Let footage run until end of quote.
18
FADE OUT
19
https://tinyurl.com/y5v877rj
Start: 0:00
End: 0:29
Xbox boot-up screen.
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https://youtu.be/Lu7o3exy00Q?t=178
Start: 2:58
End: 3:17
Play this video over audio: https://youtu.be/W-lr2R_J5y8?t=250
"9/11 cast a pall over America. With planes grounded, Xbox developers in the city had to think outside the box to get home. Chief Xbox Officer Robbie Bach rented a car with three other individuals, none of whom knew each other that well, and embarked on a cross-country road trip back to Seattle. Seamus Blackley went from New York to Canada where Xbox co-creator Kevin Bachus met him at the border and drove him the rest of the way. Ed Fries, who was doing press in San Francisco during the attack, still had to spam travel agencies with calls to arrange a flight home."

"There was little time to process the fallout from 9/11. With two months remaining before launch, Microsoft's developers distracted themselves by channeling all their energy into one final sprint. Fun, they believed, was the best medicine--not only for themselves, but for millions of gamers looking for an escape."
MUTE audio from source.
21
Bach, Robbie4Start: 3:03
End: 3:27
Lower third ID: "Voice of Robbie Bach, Chief Xbox Officer, Microsoft."
Play this video over audio. https://tinyurl.com/y3seb3qj
"Our original ship date for the original Xbox was November 8, 2001. It slipped about seven days to the 15th. That was kind of the last day we could launch it. Once you got to Thanksgiving, retailers wouldn't stock new products on the shelves."
Let footage run until end of quote.
22
Bach, Robbie4Start: 15:34
End: 16:09
Play this video over audio. https://tinyurl.com/y2qoclqp
"I think about 9/11 a lot. It features in a lot of my writing and other things I do. But in a way, it sort of galvanized me. In many respects, it was a turning point for the project, which is weird because it was disruptive to the project. To me, it was like, okay, we just have to get this done, and we're not going to let anything get in the way."
Let footage run until end of quote.
23
Fries, Ed4Start: 50:47
End: 51:28
Lower third ID: "Ed Fries, Vice President of Game Publishing, Microsoft"
Play this video over audio. https://youtu.be/LgW4BJRHNKE?t=239
"In a way, my stress had been a few months earlier. Once things were shipped, they were out of my hands. We handed off the gold masters, they went into manufactured, they got stamped and packaged, and packages got shipped to stores. That all happened a few months before launch in those days, no day-one patches or anything like that. From late September or early October on, I was in pure PR mode, talking to game magazines and stuff like that."
Let footage run until end of quote.
24
https://youtu.be/Lu7o3exy00Q?t=178
Start: 2:58
End: 3:17
Play this video over audio: https://youtu.be/_96wWKzkp4s?t=11
"Looking to make the biggest media splash possible, Microsoft coordinated a midnight launch event at the flagship Toys R Us store located in Times Square. For some members of the development team, that meant returning to the site of one of the most traumatic events in the nation's history as well as their lives."
MUTE audio from source.
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Bach, Robbie2Start: 55:340
End: 56:10
Lower third ID: "Voice of Robbie Bach, Chief Xbox Officer, Microsoft."
Play this video over audio. https://tinyurl.com/y2qoclqp
"If I'm honest, there's a bit of PTSD as well. There's the excitement of the launch, and sort of the, Oh my gosh, I'm back in the city where this catastrophe happened, and I drove 55 hours across the country with three people I didn't know that well to get home. That was an interesting sociological dynamic."
Let footage run until end of quote.
26
Fries, Ed4Start: 50:47
End: 51:28
Lower third ID: "Ed Fries, Vice President of Game Publishing, Microsoft"
"There was a press event earlier in the day at the WWF building across the street. They had a building across the street from Toys R Us. There was a thing where Bill Gates and The Rock played several games together."
No B-roll.
27
https://tinyurl.com/y4t5nbvyz
Start: 0:00
End: 0:22
The Rock hypes Xbox.
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https://youtu.be/Lu7o3exy00Q?t=178
Start: 2:58
End: 3:17
Play this video over audio: https://tinyurl.com/yxpmlx4x"As the clock struck twelve on November 15, Bill Gates presented the first Xbox to the first Toys R Us customer in line."
29
https://tinyurl.com/yxdw84mp
Start: 0:02
End: 0:12
Bill Gates rings up the first Xbox.https://tinyurl.com/yxdw84mp
30
Fries, Ed4Start: 51:45
End: 52:47
Lower third ID: "Ed Fries, Vice President of Game Publishing, Microsoft"
Play this video over audio: https://youtu.be/l3-zKcmyvPw?t=561
"I remember hanging out there waiting for it to get dark, get to midnight. I walked across the street in Times Square with Bill Gates, and we got to the other side, and some press people took him along a line of people waiting and he shook some hands. I went into the building and waited until midnight. I didn't really have a role that night. I wasn't handing out the first Xbox; Bill Gates was. I was really just hanging out and enjoying this thing we'd worked on, seeing all the boxes on the shelves, seeing people excited to come in and buy it, and walking out with big smiles on their faces, and packages of the games we worked on under their arms."ko
Let footage run until end of quote.
31
Bach, Robbie2Start: 54:08
End: 54:48
Lower third ID: "Voice of Robbie Bach, Chief Xbox Officer, Microsoft."
Play this video over audio. https://youtu.be/j3CSrhIUQr4?t=1168
"There's no question that the energy of the launch event had an impact on me. I felt optimistic and excited, even though I knew our Japan launch was not going to be great, and the European launch? Who the hell knew. In the background, all this stuff was still a mess. But the energy of the launch of that event and that day... Look, when you create something, and people are lined up in New York City, around the block of the largest Toys R Us in the country? Pretty exciting. The CEO of Microsoft is signing boxes inside. That was pretty energizing."
Let footage run until end of quote.
32
Fries, Ed4Start: 52:50
End: 52:58
Lower third ID: "Ed Fries, Vice President of Game Publishing, Microsoft""There was this thing where Seamus proposed to his fiancé."No B-roll.
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Fries, Ed4
Contues from above.
"I remember him on one knee and proposing to Van Burnham and her saying yes. It was another cool and magical part of that evening."No B-roll.
34
Blackley, Seamus4Start: 1:01:40
End: 1:01:55
Lower third ID: "Seamus Blackley, Co-Creator, Xbox"
Play this video over audio. https://youtu.be/Ym2SczN-PBA?t=279
"I had this weird thing. Because I'd made the decision to not care about the Microsoft ladder anymore, and there are guys you've talked to who were really into that ladder…"
Let footage run until end of quote.
35
Blackley, Seamus4Start: 1:01:58
End: 1:03:30
Continue video from above.
"and who could not understand why the fuck I was doing anything; I had such painful conversations with these people--when Bill agreed to hold the ring for my marriage proposal, we were at CES, I was doing the keynote with him, which was pretty cool. I asked him backstage and didn't think anything of it. He said, "Okay." The only other thing he said was, "What if she says no?" I said, "It's okay. She's not going to say no." I would start telling this story to some of the ladder climbers at Microsoft, and they'd say, "Are you fucking crazy? You don't ask Bill that shit." It never occurred to me not to ask him. I love the guy. If he had said no, that he didn't feel comfortable, I wouldn't have cared, and he probably would have thought it was hilarious that I asked him. When people play the ladder game, they're missing out on the fact that Bill's a human being. He built Microsoft. He's a weirdo. He's great. It never occurred to me not to ask him."
Continue video from above.
36
Carney, Chris1Start: 39:36
End: 40:09
Lower third ID: "Chris Carney, Programmer, Halo"
Play this video over audio: https://youtu.be/TElwCSl11zA?t=43
"When we finished, everyone was exhausted. We were just happy we got the thing out the door and it wasn't crashing. I remember we had a 30-second commercial, and it was going to be on Tuesday at midnight. I think I stayed up, or I had my parents stay up and watch it. It was like, 'Hey, there's a commercial,' and I thought that was it. Like, okay, I got to make a game, it was on a TV commercial; hopefully people play it."
Let footage run until end of quote.
37
https://tinyurl.com/yxc5keg5
Start: 0:00
End: 0:30
Halo TV spot.
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Howard, John1Start: 1:03:26
End: 1:04:39
Lower third ID: "John Howard, Lead Developer, Halo"
Play this video over audio: https://youtu.be/D9VL7C2DTKA?t=62
"I remember going into the office that day or the day before and picking up my special edition, transparent-green Xbox and all the launch titles, and not going home, but hanging out at the office with the people I'd spent 14 months with locked in the same room, and playing Fuzion Frenzy. Just playing games. It was cool. At the time, you're like, 'This is a thing Microsoft is trying to do.' They also tried Microsoft Bob, so you're like, 'I don't know if this will be successful.' No clue. But it felt like... not an event. It felt good to have contributed something to that. That was interesting. That was cool."
Let footage run until end of quote.
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FADE OUT
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https://tinyurl.com/y58vprjlStart: 0:00
End: 0:30
Xbox player gets ready to game.https://tinyurl.com/y58vprjl
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https://youtu.be/Lu7o3exy00Q?t=178
Play this video over audio: https://youtu.be/ECnSVXiy2aI?t=1600
"For Microsoft's developers, launching the Xbox marked the end of the beginning. There were more games to support, console launches in other regions to oversee, and Xbox Live, the company's revolutionary gaming service, to build and launch the following year."
MUTE audio from source. Let footage run until after quote.
42
Fries, Ed4Start: 54:47
End: 57:01
Lower third ID: "Ed Fries, Vice President of Game Publishing, Microsoft"
Play this video over audio: https://youtu.be/ECnSVXiy2aI?t=359
"I had shipped a lot of products at that time in my career. I was part of the team that made the first version of Excel for Windows and got to experience seeing something we'd made on store shelves, and went to launch events and things like that. I worked on Word, on lots of PC game launches. But this was a whole other order of magnitude. I remember being in London, maybe before or after launch, and we're on TV being interviewed by reporters. Seeing Xbox on all the screens that night in Times Square was like that Banshee crashing and sliding toward my face. I was just happy that we did what we set out to do, but I knew in a way that it was just the start. But I tried to remind myself to enjoy it and not stress in advance about all the stuff we still had to do. I do remember it as a happy and carefree night. I didn't have any official role that night, so I could just sit back and enjoy it."
Let footage run until end of quote.
43
FADE OUT.
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CREDITS :https://tinyurl.com/y2u3mx87Play music over credits.
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EXECUTIVE PRODUCER: ASIF KHAN
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PRODUCER: GREG BURKE
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WRITER/DIRECTOR: DAVID L. CRADDOCK
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ALL FOOTAGE COPYRIGHT © RESPECTIVE OWNERS
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