Event_library.xlsx

	A	B	C	D	E	F	G	H	I	J	K	L	M
1	Events											Usecases
2	SR. No	Event Name	Attribute	ATTRIBUTE data type	ATT Description	Payload	Array Payload	Data type	Array data type	Payload Description

3	1	Registration	EMAIL	TEXT		source		text		web or app
4			MOBILE	TEXT		method		text		how the event was performed. Social, email, phone, etc
5			FIRST_NAME	TEXT
6			LAST_NAME	TEXT
7			LOCATION	TEXT
8			GENDER	TEXT
9			DATE_OF_BIRTH	DATE
10			PINCODE	TEXT
11			CITY	TEXT
12			LOYALTY_TIER	TEXT	If you support loyalty program
13			LOYALTY_SUBCRIPTION	TEXT	If you support loyalty program
14
15	2	Sign in	LAST_LOGIN_SOURCE	TEXT	web or app	source		text		web or app
16	2	Sign in				method		text		how the event was performed. Social, email, phone, etc
17
18	3	Sign out				source		text		web or app	Not Mandatory		(Enabling the "true" flag in the system logout will anonymize user data within the app, while disabling it ("false" flag) will retain user identification.)
19
20	4.a	Screen load				screen_name		Text		Only for app on all the pages share the screen name (For PX and web message use case)		Multiple in-app or PX or segments or journey
21
22	4.b	Screen load				screen_name		Text		Only used where user case is set else it will count on MAU (For PX and web message use case)		Multiple in-app or PX or segments or journey
23	4.b	Screen load				tittle		Text				Multiple in-app or PX or segments or journey
24
25	s	Product Search				keyword		Text		Search keyword		Analytics
26
27	6	Category Viewed				category_name		Text		Category Name like mobile, laptop, electronics		Analytics
28
29	7	product view				prid		text		unique product id		Product collection email /apn
30						image		text		Image link for product
31						prqt		int		pass default 1
32						product_name		text		Name of the product
33						category		text		Category Name like mobile, laptop, electronics
34						brand		text		Brand of selected product
35						selling_price		int/float		cost of product
36						product_url		Text
37						discounted_price		int/float		Cost after discount
38						stock_availability		int		Flag for stock is available 1 or 0
39
40	8	Add to wishlist				prid		text		unique product id		Product view to wishlist abandonment
41						prqt		int		qantity in number
42						image		text		Image link for product
43						product_name		text		Name of the product
44						category		text		Category Name like mobile, laptop, electronics
45						brand				Brand of selected product
46						selling_price		int/float		cost of product
47						product_url		Text
48						discounted_price		int/float		Cost after discount
49						stock_availability		int		Flag for stock is available 1 or 0
50
51	9	Add to cart				prid		text		unique product id		Cart abandonment (add to cart to check out) journey
52						prqt		int		qantity in number
53						image		text		Image link for product
54						product_name		text		Name of the product
55						category		text		Category Name like mobile, laptop, electronics
56						brand				Brand of selected product
57						selling_price		int/float		cost of product
58						product_url		Text
59						discounted_price		int/float		Cost after discount
60						stock_availability		int		Flag for stock is available 1 or 0
61
62	10	Remove from cart				prid		text		unique product id	Not Mandatory	Analytic
63						prqt		int		qantity in number
64						image		text		Image link for product
65						product_name		text		Name of the product
66						category		text		Category Name like mobile, laptop, electronics
67						brand				Brand of selected product
68						product_url		Text
69						selling_price		int/float		cost of product
70
71	10	Cart items				status		int/text		yes or no based on item present on cart	Not Mandatory	Cart abandonment (add to cart to check out) journey
72						total_prqt		int		total product count
73						selling_amount		int/float		total selling price before discount
74						discount_amt		int/float
75						amount		int/float		total selling amount (used in rfm)
76						items				All, product for checkout looped in this item
77							prid		text	unique product id
78							prqt		int	qantity in number
79							image		text	Image link for product
80							product_name		text	Name of the product
81							category		text	Category Name like mobile, laptop, electronics
82							brand			Brand of selected product
83							product_url		Text
84							selling_price		int/float	cost of product
85							discounted_price		int/float	Cost after discount
86
87	11	Checkout				total_prqt		int		total product count		Check out to product purchase abandonment journey
88						selling_amount		int/float		total selling price before discount
89						discount_amt		int/float
90						amount		int/float		total selling amount (used in rfm)
91						items				All, product for checkout looped in this item
92							prid		text	unique product id
93							prqt		int	qantity in number
94							image		text	Image link for product
95							product_name		text	Name of the product
96							category		text	Category Name like mobile, laptop, electronics
97							brand			Brand of selected product
98							product_url		Text
99							selling_price		int/float	cost of product
100							discounted_price		int/float	Cost after discount