Juvo Leads Metrics That Matter v2SHARED
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Metrics That Matter Monthly Channel Totals
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CPI (Impression)$29.31CPS (Subscriber)$392.53Total Marketing Spend$7,066***To Make a copy Click "File" -> Make a Copy if you're signed into Google. Or "Download As" to download it in Excel. From there you can edit and make this your own.***
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Total Case Value$80,900
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CPC (Click)$4.87COCA$415.62
Lead = Message + Call + Chat
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CPL (Lead)$133.31
All Data here is pulled from other Tabs
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COSTS
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Traffic Source
Fixed
Variable
Other SpendSum
Impressions
ClicksSUBsMSGSCallsLeads (Msgs + Calls)% Leads ConvertedNew ClientsAvg CT ValueTtl Case ValueChannel COCA
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SEO$2,500$0$0$2,50032,00078021881617.24%5$5,000$25,000$500
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Adwords$1,616$0$0$1,6167,06415999162528.00%7$5,000$35,000$231
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FB Ads$700$0$0$700120,0001,2001844825.00%2$3,334$10,000$350
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InPerson$50$950$0$1,00000213450.00%2$2,800$5,400$500
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Email Marketing
$50$0$0$5008330333.33%1$5,500$5,500$50
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Directory #1$1,200$0$0$1,20080,000811200$3,000$0
More than $1200
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SUM$3,616$950$0$7,066207,0641,45029182442117$4,106$80,900$415.62
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