[PUBLIC] Google Analytics Audit Checklist
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GradeWhereReference
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Do we have access and information for all accounts to be audited?Pass
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Is the Google Analytics structure logical?PassGoogle Analyticshttps://www.distilled.net/resources/google-analytics-audit-checklist/
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Is there a raw data (filter-less) view?PassGoogle Analytics
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Are the Google Analytics settings set correctly?Fail
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Time zone rightPassView Settingshttps://support.google.com/analytics/answer/1010249?hl=en
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Currency rightPassView Settingshttps://support.google.com/analytics/answer/1010249?hl=en
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Default page set correctlyPassView Settingshttps://support.google.com/analytics/answer/1010249?hl=en
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Bot Filtering enabledPassView Settings
http://www.lunametrics.com/blog/2014/08/07/bot-spider-filtering-google-analytics/
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Site Search enabledFailView Settingshttps://support.google.com/analytics/answer/1012264?hl=en
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AdWords account linked to Google AnalyticsPassView Settingshttps://support.google.com/analytics/answer/1033961?hl=en
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Search console linked to Google AnalyticsPassProperty Settingshttps://support.google.com/analytics/answer/1308621?hl=en
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Exclude URL query parameters usedPassView Settingshttps://support.google.com/analytics/answer/1010249?hl=en
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Goals set and tracking correctlyPassGoalshttps://support.google.com/analytics/answer/1032415?hl=en
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Content grouping enabled and correctFailContent Groupinghttps://support.google.com/analytics/answer/2853423?hl=en
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Internal / Agency IP's filteredFailFiltershttps://support.google.com/analytics/answer/1034840?hl=en
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Self referrals excludedOkay
Property --> Tracking Info --> Referral Exclusion List
https://support.google.com/analytics/answer/2795830?hl=en
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Payment gateway referrals excludedN/Ahttps://support.google.com/analytics/answer/2795830?hl=en
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Is tracking implemented and working correctly?Pass
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Tracking code version - ga.js, dc.js, analytics.jsanalytics.js
Source Code/Tracking Info --> Tracking Code
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Tracking on all pages (check for pages with no or incorrect tracking code)PassCrawl with Screaming Frog
http://www.seerinteractive.com/blog/screaming-frog-to-verify-google-analytics/
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Mobile site being trackedPassCrawl with Screaming Frog
http://www.seerinteractive.com/blog/screaming-frog-to-verify-google-analytics/
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Tracking code in correct place in source codePassSource codehttps://support.google.com/analytics/answer/1008080?hl=en
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Tracking on 404 pagesPassSource code of 404 pages
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Tracking code not duplicated on any pagePass
Screaming Frog (Occurences)
http://www.seerinteractive.com/blog/screaming-frog-to-verify-google-analytics/
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Self referralsPassAquisition --> Referrals
https://moz.com/blog/cross-domain-subdomain-tracking-in-google-analytics
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Cross domain tracking in placePass
https://moz.com/blog/cross-domain-subdomain-tracking-in-google-analytics
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Data Quality (Advanced)Fail
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UTM tagging being implemented correctlyFailhttps://support.google.com/analytics/answer/1033867?hl=en
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Referral spam excludedPassFilters
https://www.distilled.net/resources/quick-fix-for-referral-spam-in-google-analytics/
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Ecommerce data correctPass
https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce
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Data Append (Advanced)Pass
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Micro-conversions being tracked
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Demographic data set upn/ahttps://support.google.com/analytics/answer/2819948?hl=en
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User ID set up correctlyn/a
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Data Blending (Advanced)Pass
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Blended Data Reportsn/aData Studiohttps://support.google.com/datastudio/answer/9061420
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