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Stategies as outlined in EMPDesired ResultTactics (ACTION STEPS)Success (METRICS)Time FrameWorking DeadlinesResourcesResponsible Individual(s)EvaluationCorrective Action% Completion
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Increase strategic use of financial aid for optimal enrollmentIncrease the number of incoming freshmen qualifying for four-year micro scholarshipsIncrease communications to incoming freshmen via the micro scholarship portal related to earnings, FAFSA, resources for assistance. Training sessions provided to high school counselors.
100% increase year 1 and 50% increase in subsequent years.
Annual measurement each March 150% casual hire financial aid counselor and 10% admissions counselorSherrie PadillaYear One 371% increase. Year Two 23% increase. Although the number of students who are active on Raise Me for UH Hilo has increased to 8,308 followers since inception, we still struggle against competition with attracting high achieving students to enroll at UH Hilo. This next year may be even more difficult to reach our goal of a 50% increase due to the reduction of access to high school students due to COVID-19. We will increase our electronic contact with High School Counselors and provide materials to assist with Raise Me sign ups.50%
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Increased communication and access to financial aid informationIncrease communication efforts related to financial aid availabilityUH Hilo implemented Financial Aid TV’s GetAnswers, an online library of over 600 short (60-90 seconds each) video clips that are accessible on demand, 24/7. GetAnswers videos communicate complex financial aid information to current and prospective students and parents in an easy to understand style. The videos cover a wide array of topics that include financial aid, financial literacy, loans, grants, scholarships and more. GetAnswers allows users to easily find pertinent videos through audience segmentation, categorization and related content. The Financial Aid office also sent 2018-19 Financial Aid award notices to student emails listed on the FAFSA in addition to their hawaii.edu email account.
10% increase annuallyAnnual measurement each March 1Annual fee of approximately $6,000 for the GetAnswers product. Currently UH Hilo and HawCC are the only two UH Campuses with GetAnswers. The product could be purchased by the UH System for all 10 campuses therefore reducing or eliminating the cost for UH Hilo.Sherrie PadillaFinancial Aid TV’s GetAnswers online video library usage by our constituents was 1,767 financial aid instructional videos watched by current students, prospective students, and parents in baseline year 1. The top audience segment is future students with an average of approximately 70% of the videos being watched by future students. Sending email award notices to FAFSA email accounts has doubled the number of award notices for 2018-19 at 3,488 emails. Year 2 evaluation: 1,977 FATV videos watched which is an increase of 11.3% and meets the success metric. Our top audience segment continues to be mostly future students with an average of approximatey 70% of the videos being watched by future students. We continue to send email notices to FAFSA email accounts as well as hawaii.edu accounts. For 2019-20, the number of FAFSA email account award notices is 3,855, a 10.5% increase from 2018-19.Added semi-monthly email reminders to FAFSA email accounts for students who submitted a FAFSA but not completed the financial aid process. Continue to promote the use of GetAnswers. Continue to develop additional points of communication with potential students.50%
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Adjusting awarding of institutional aid to support retentionDevelop Retention Grant ProgramContact and assist students who still owe an outstanding balance for the semester at the end of the 4th week of instruction. Students are encouraged to apply for and maximize financial aid. Once all other financial aid options are exhausted, students will be able to apply for a Retention Grant. Successful candidates receive assistance to pay financial obligations so they can be retained and enroll for the following semester.
Reducing financial obligations barrier to enrollment for the next semesterMeasurement each fall and spring semester50% casual hire financial aid employee; periodic updated list from Institutional Research officeSherrie PadillaThe total number of students on the Spring 2019 financial obligations list was 591. Many of the students paid their obligation before being contacted. The casual hire financial aid counselor contacted 166 of the students with remaining balances either by email or by phone. The content of the contacts included; encouraging those who had not applied for financial aid to apply, assisting students who had applied for financial aid but had not completed the process to do so, and exploring additional sources of financial aid for those students who already had financial aid awards. Of the 166 contacted, 45 eventually paid their balance to remove their hold.
Students who had exhausted all sources of financial aid and were still unable to pay were given the opportunity to apply for the Retention Grant. Sixteen (16) students applied for the Retention Grant and thirteen (13) were approved. The total amount of Retention Grant paid for Spring 2019 was $9,019


The total number of students on the Fall 2019 financial obligations list was 602. Many of the students paid their obligation before being contacted. The casual hire financial aid counselor contacted 172 of the students with remaining balances either by email or by phone. The content of the contacts included; encouraging those who had not applied for financial aid to apply, assisting students who had applied for financial aid but had not completed the process to do so, and exploring additional sources of financial aid for those students who already had financial aid awards. Of the 172 contacted, 84 eventually paid their balance to remove their hold.
Students who had exhausted all sources of financial aid and were still unable to pay were given the opportunity to apply for the Retention Grant. Seven (7) students applied for the Retention Grant and five (5) were approved. The total amount of Retention Grant paid for Fall 2019 was $4,761.75


The cumulative number of students on the Spring 2020 financial obligations lists was 764. Many of the students paid their obligation before being contacted. After each list, the casual hire financial aid counselor contacted the students with remaining balances either by email or by phone. The content of the contacts included; encouraging those who had not applied for financial aid to apply, assisting students who had applied for financial aid but had not completed the process to do so, and exploring additional sources of financial aid for those students who already had financial aid awards.
On the last financial obligation list (received on May 4, 2020), there were 177 students with remaining balances. Of the 177 contacted, 85 eventually paid their balance to remove their hold. Additional outreach efforts have been made to assist the remaining students further.
Students who had exhausted all sources of financial aid and were still unable to pay were given the opportunity to apply for the Retention Grant. One (1) students applied for the Retention Grant and were approved, the total amount of Retention Grant paid was $1500. There are five (5) Retention Grant applications pending completion by the students.
A change in hold types this semester allowed students with small balances to enroll for the following semester. Students will an F1/FN hold can register and students with an F2 hold are still unable to register.
Total Remaining students on list: 92
• Students with F1/FN Hold, registered: 18
• Students with F1/FN Hold, not registered: 10
• Students with F2 Hold: 64

Ongoing
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UH Hilo’s Education Advisory Board (EAB) Partnership - Reach a larger number of prospective studentsEngage in contract with EAB to purchase large volumes of names, and by identifying the right fit student and making effective contacts at critical times to saturate our primary and secondary markets.Launched EAB Application Marketing Campaign, delivering a series of email, web, social media, and print contacts to prospective freshman applicants, driving them to apply though a new mobile-friendly online application. This new online application was also designated on our website as our primary online application for all freshman applicants. To begin reaching students for Fall 2020 impact, the EAB Sophomore/Junior Search Campaign launched in January 2019. 152% increase in number of applications from prospective students

As of 8/2/2020: Increase of at least 10% from Fall 2019 to Fall 2020 in appliction submissions. This is the expected increase for institutions working with EAB in their second year cycle according to Jon Weyl of EAB.		September 1, 2018 to July 31, 2019

September 1, 2019 to Aug 1, 2020		May 1 - National Intent to Enroll Day; July 1 - Fall 2019 application deadline for classified students

May 1 - National Intent to Enroll Day; Aug 1 - Fall 2020 application deadline for classified students
Continued contract with EABChelsea Kay-Wong137% increase at the end of March 2019. This is expected to increase more in upcoming months.

140.5% increase in end of Fall 2019 total freshmen applications compare to Fall 2018 end of term total freshman applciations.

Being in the second year cycle with EAB the gain is significantly lower than original because of the pool we are targeting. The increase from Fall 2019 to Fall 2020 as of Aug 2, 2020 is 23%		This year, we have been trying to work more closely with EAB to determine more efficiencies for our department to process applications fasterand do more follow-up with students.

Determined there was an issue with the way EAB was pulling their report for address and we noticed we were getting a bunch of returned mail. We worked with EAB to make the correction. 		100% for Fall 2019

99% complete for Fall 2020. Still have application open for applicants currently however in discussions about closing the application soon.
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CAS, CoBE, and CAFNRM confirmed readmission policy for students who were academically dismissed. CNHS in process of doing the same.
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Fully implement texting communications for accepted studentsImplement text plans to accepted students, including at minimum 10 scheduled text messages per student for Fall term and 6 messages for Spring term. In late February the Admission launched our Fall 2019 texting campaign for accepted students. In total, the goal is to deliver text messages to 1,400 participating students for 2018-19 with an increase of 10 percent over each prior year’s target.

Target for 2019-2020 with the 10 percent increase from last year is 1,540.		February to August 2019

July 2019 - August 2020		An ongoing need for the long-term success of this program is an API or other software integration solution that will allow data to flow between Banner and the Signal Vine Platform. Our current manual upload process requires weekly data review and import, which is efficient and a burden on our overloaded communications staff.Chelsea Kay-WongBy mid-February, more than 6,000 text messages have been sent to more than 1200 accepted students, creating immediate and personal opportunities to address questions and remove barriers to enrollment.

As of 02/10/2020 we currently have 1,339 active participants.

As of 08/04/2020 we currently have 3,856 total contacts
There were 54,060 messages sent with a 65.9% engagement rate. 		Throughout the next quarter, thousands of scheduled and responsive text messages will be sent, and the audience will grow by at least 200 participants.25%

July 2019 - Aug 2020: messages to students is complete for this cycle however, we may still get responses after the cycle closes if students decide to reach out to us.
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Fully implement Transfer CenterEstablishment of a Transfer Center to focus on work with prospective transfer students and campus offices to inform onboarding activities for transfer students.Hire a Transfer Center position, develop transfer services that focus on establishing and expanding orientation offerings for transfer students, in addition to engaging transfer students early with campus resources.Casual position hired, services in placeOriginal plan was October 1, 2020 - hire, Spring 2021 soft launchJune 1 - SF-1, July 1 - begin search, October 1 - hire, January 2021 - services in place Position number and funding for positionFarrah-Marie GomesThis plan needs to be re-evaluated based on not having position number and funding availability anymore.Re-assess and re-evaluate, need a different plan of action for 2020-2021.50%
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Increase UH Community College Transfer Events/RecruitmentWork in partnership with UH community colleges to participate in transfer events throughout the year. Will also create mobile ads for the UH community colleges and select mainland campuses to expand marketing to prospective transfers.Amy Mckee joined the Admissions Office as our UHCC-focused Transfer Counselor on January 23, 2019.

Update: Jan 2020, Amy Mckee left our Admissions Office. Maria Vicente is now working to fill the gap.

Update: Maria still working with transfer students since beginning of the year. Working to stay connected witht he different campuses without being able to travel. Maria is doing this in addition to other duties assigned to her.		Increases in transfer students from UH System campuses.Funding to support additional travel and advertisement. The Admission Office recently secured a contract with NRCCA/Encoura for our second year of geo-fenced mobile ads, which will deliver ads encouraging admissions applications to mobile devices on community college campuses in Hawai’i and select western states.

Our campus no longer has the funding to continue the NRCCA advertisements for this coming year.

8/1/2020: Funding to keep this position until we can fulfill the position with a full-time staff person is what is needed now. 		Chelsea Kay-WongSince her hire, Amy has made 18 recruitment visits to UHCC campuses; 8 of these visits were the 2019 UH Transfer Days. In that period all campuses received at least one visit, and all Hawai’i Island and O’ahu CC’s have recurring recruitment visits scheduled for the remainder of Spring 2019.

There are about 40 planned visits to the other campuses within UH system for the Spring 2020 term. Including transfer day visits which acounts for 10 of these visits as we are going to sites in addition to campuses.

8/4/2020: With the departure of Amy, we have done transfer days within the UH System and visits to UHCC campuses throughout the state. However, with COVID we have been unable to visit the other locations and have been reaching out to student on an individual basis. 		8/4/2020: We will be looking at identifying workshop that we might be able to host virtually for UHCC counselors and get them information about UH Hilo to share with potential transfers.

We also plan to look into identifying students who have indicated an interest in coming to UH Hilo as their goals. Logistics still need to be worked out.

75%
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Increase number of 2+2 pathway availableThe campus will host a series of annual meetings with faculty and staff to create and/or refine 2+2 pathways between UH community colleges and UH Hilo. The first identified 2+2 articulation agreements and distance learning collaboration for degrees in Administration of Justice and Psychology are slated for 2018-19, with two 2+2 articulation agreements to be added every year until 2021.a) Meeting was held with Kanoe Lambert, Hawaiʻi CC Pathways Coordinator to discuss potential candidates for 2+2 agreements. b) AJ and Sociology were identified as the two potential agreements to work on at current. Hawaiʻi CC is most interested in collaborating on majors that they currently have Liberal Arts concentrations in. c) AJ: 2+2 map has been created and sent back to HawCC, Department Chair and a meeting is being scheduled to discuss the agreement. d) SOC: UH Hilo OVCAA office met with the Department Chair, and is working on an updated map to share with all parties. e) Psychology, while originally scheduled for this year, already has developed a 2+2 pathway map, the map was distributed to students at the UHCC transfer days.Goal: 2 new 2+2 pathways per AYAY 19-20AJ and SOC(?) with HawCC to be completed by mid Fall semester 2019. None, use of existing personnelShelby Wong1. 2+2 with UH Maui College AS-AJ and UH Hilo BA-AJ program completed 2/2020. 2. 2+2 with Hawaii CC and UH Hilo Natural Sciences BA and Education programs completed 7/2020. Total 3 2+2 agreements completed in AY19-20.N/A-- Next Steps, determine which programs to focus on for AY20-21.100%
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