HP - FIRE score template

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R	S	T
1					2023
2		FIRE	WEIGHTS	DEFINITIONS	JAN	FEB	MAR	APR	MAY	JUN	JUL	AUG	SEP	OCT	NOV	DEC	Q1	Q2	Q3	Q4

3	TOTAL FIRE SCORE				7,730	8,450	10,530										26,710
4		R(Pot)			1,300	1,400	1,465										4,165
5		R			5200	4900	6100										16200
6		F			2000	2900	3400										8300
7		E			530	650	1030										2210
8		I			300	600	600										1500
9		SV			$1,520	$1,718	$2,026										$5,264
10		SF			$1,400	$1,825	$1,750										$4,975
11		EF			$0.38	$0.42	$0.36										$0.38
12	SITE (BLOG)				2,400	2,170	1,820										6,390
13		R(Pot)		n/a													0
14		R	2	Monthly Uniques	500	550	450										1,500
15		F	1	Page Views	1,200	1,000	800										3,000
16		E	10	Clicks	20	7	12										39
17		I	100	Inquiries	0	0	1										1
18		SV		n/a	$10	$10	$10										$30
19		SF			$800	$1,200	$1,000										$3,000
20		EF			$0.34	$0.56	$0.55										$0.47
21	SOCIAL (LINKEDIN)				3,530	3,330	4,310										11,170
22		R(Pot)		Followers	300	350	365										1,015
23		R	1	Impressions	300	500	600										1,400
24		F	100	Inquiries	0	5	0										5
25		E	2	Unique Impressions	1,500	1,200	1,600										4,300
26		I	10	Comments	23	43	51										117
27		SV		Spend	$1,500	$1,700	$2,000										$5,200
28		SF			$500	$500	$500										$1,500
29		EF			$0.57	$0.66	$0.58										$0.60
30	EMAIL (NEWSLETTER)				1,800	2,950	4,400										9,150
31		R(Pot)		Marketable contacts	1,000	1,050	1,100										3,150
32		R	2	Uniques reached	600	700	1,000										2,300
33		F	1	Delivered emails	500	1,400	2,000										3,900
34		E	10	Human clicks in email	10	15	40										65
35		I	100	Inquiries	3	1	5										9
36		SV		n/a	$10	$8	$16										$34
37		SF			$100	$125	$250										$475
38		EF			$0.06	$0.05	$0.06										$0.06
39	CHARTING
40	FIRE SCORE				JAN	FEB	MAR
41	SITE (BLOG)				2,400	2,170	1,820
42	SOCIAL (LINKEDIN)				3,530	3,330	4,310
43	EMAIL (NEWSLETTER)				1,800	2,950	4,400
44
45	EFFICIENCY				JAN	FEB	MAR
46	SITE (BLOG)				$0.34	$0.56	$0.55
47	SOCIAL (LINKEDIN)				$0.57	$0.66	$0.58
48	EMAIL (NEWSLETTER)				$0.06	$0.05	$0.06
49
50	Q1 EFFICIENCY BY CHANNEL	EFFICIENCY	FIRE	SPEND	LEADS	CPI
51	SITE (BLOG)	$0.47	6,390	$3,030.00	1	3,030
52	SOCIAL (LINKEDIN)	$0.60	11,170	$6,700.00	5	1,340
53	EMAIL (NEWSLETTER)	$0.06	9,150	$509.00	9	57
54
55	LEAD EFFICICENCY BY CHANNEL	SPEND	LEADS	CPI
56	SITE (BLOG)	$3,030.00	1	$3,030.00
57	SOCIAL (LINKEDIN)	$6,700.00	5	$1,340.00
58	EMAIL (NEWSLETTER)	$509.00	9	$57.00
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