Experiment Template

	A	B	C	D	E	F	G	H	I	J	M	N
1	EID	Experiment Name	Exp Owner	Status	Category	Start	End	Target Variable	Prediction	Actual	Result	Notes

2	1	Home Landing Page - Long form vs Short Form	Noah	Completed	Acquisition	6/20/2015	6/27/2015	Home Page CR	+10%	+12%	Success
3	2	Email - Drip Campaign For Non Activated Users	Brian	Completed	Activation	6/23/2015	7/1/2015	Activation Rate	+5%	+.3%	Failure
4	3	Content - Offer E-Book In Lightbox Prompt	Brian	Running	Acquisition	6/24/2015	6/27/2015	Email Subscribers	+10%		Inconclusive
5	4	Email - Re-Engagement Email Campaign	Bob Joe	Analyzing	Retention	7/1/2015	7/5/2015	Email CTR	+3%	+5%	Success
6	5	FB Ads - Targeting - Segmented Look-a-Likes	Noah	Implementing	Acquisition	7/5/2015		CPA	$3.25		Not Available
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