Saikala's mobile tracking partners comparison table - November 2016
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RequirementsScorePARTNER 1PARTNER 2PARTNER 3PARTNER 4PARTNER 5
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Analytics & Data Engineering
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Integration with Internal Data Warehouse5
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Scalable system - many servers 5
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Deduplication system in place 5
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Attribution discrepency logs (raw data)5
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Install postback and in-app event postback reports3
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Server side API availble for integration 5
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EU Data Policies compliant4
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Cost data5
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Unique Tracking ID available to Client SDK and exposed via reports5
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Mobile networks tracking URL macros5
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QA
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Testing environment, prior to submission cross-platform5
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Client
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Currency conversion (automatic) 5
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SDK available for Unity and others 5
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Lightweight SDK for Unity 5
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Deferred Deep-linking (ID available on client side)4
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Commercials
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Competitive pricing model 5
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Non-long term contract commitment available as an option5
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Service level
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Fast and easy to report bugs system in place 5
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Client account's support around the clock 5
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Ongoing training and support, including Newbie training 5
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Agency limited access to the dashboard solution5
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UA
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Intuitive dashboard navigation 5
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Custom first view dashboard3
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New channel testing process (FAQs)5
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Fraud detection mechanisms (automatic) & visulisation for client side users in a dash 5
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Re-install attribution window5
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Reps in similar time zone5
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Facebook MMP status (see comment)5
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Tracking links + post-backs in one widget 5
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Cohort analysis3
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Apple & Google receipts validation for Unity apps5
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Deep-linking capability 4
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Number of integrated mobile ad networks5
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Influencers reporting 4
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TV advertising attribution 4
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Postbacks for all events (inc. custom events) & available to pass back all events to networks5
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Re-engagement ads attribution5
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Push notification tracking4
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Impression tracking reporting 5
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View through attribution 5
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Universal uninstall for iOS & Android 5
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Is campaign name prefixing required? For example, with some tracking solutions prefixes are required to routing attributions to the right trackers e.g. SMARTLY, TPN, TAP ...5
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