A | B | C | D | E | F | G | |
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1 | GA4 Checklist - Doubts? ga4checklist@diogo.in | 0/38 completed | |||||
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3 | ✓ | Group of tasks | Task | Prio [1-3] *compared to the rest of the tasks in the group | Explanation | ||
4 | GTM Set-up Check | Tags Naming Convention | 3 | Do the tags have a clear naming? | |||
5 | GTM Set-up Check | Configuration Tag: Consent Mode (Exception) | 2 | Are the configuration tag and all the other tags configured with a consent exception trigger? | |||
6 | GTM Set-up Check | Conversion Events: Floodlights | 2 | Check the triggers and the set-up of the variables for the Floodlights. Do the variables and triggers still have the same parameter, are they updated? | |||
7 | GTM Set-up Check | Configuration Tag: client_id | 1 | Check if there is a client_id in the Configuration Tag. Implement if there is none. | |||
8 | GTM Set-up Check | Configuration Tag: Measurement ID | 1 | Check if the right Measurement ID is set for the Property/Data Stream. Check the host names from which data is coming in the GA4 reports. | |||
9 | GTM Set-up Check | Configuration Tag: user_id | 1 | If you have a login feature, test the user_id parameter and see if it is configured the right way. | |||
10 | GTM Set-up Check | EEC GA4 Events | 1 | Check if, for all of the EEC events, the tags are created properly. If there is an EEC event missing from this list and/or you see room for improvement, feel free to reach out to us in order to improve the configuration. | |||
11 | GTM Set-up Check | Standard GA4 Events | 1 | Check the naming of the events and the parameters (lowercase, underscore instead of space, the names should not start with a number) | |||
12 | GAds | Connect GA4 conversions to Gads | 3 | Add GA4 created conversions to the GAds account as secondary conversion | |||
13 | GAds | Recreate GA3 Remarketing lists in GA4 | 1 | Check which remarketing lists are in GA3 and create the same in GA4 | |||
14 | GA4 Testing | Check if all domains are convered with the new tag | 3 | Check GA3 to see the hostname reports and check those domains | |||
15 | GA4 Testing | Test that Events are being tracked | 3 | Check with GA4 debugger if the informationg is getting in and assummed as conversions | |||
16 | GA4 Testing | Test consent mode is working | 1 | ||||
17 | GA4 Property Check | Product Linking: BigQuery | 3 | Is the property connected to the BigQuery account? | |||
18 | GA4 Property Check | Reports: Library | 3 | Check if the libraries you need are published. For example: Search Console. | |||
19 | GA4 Property Check | User Data Collection Acknowledgement | 3 | Click the "Acknowledgement" | |||
20 | GA4 Property Check | Check the Site Search | 2 | In the field where you enable the enhanced measurement, check the set up of the query parameters for the Site Search. Compare it to the configuration in UA. | |||
21 | GA4 Property Check | Product Linking: DV360 | 2 | Is the property connected to the DV360 account? | |||
22 | GA4 Property Check | Product linking: Google Ads | 2 | Is the property connected to the Google Ads account? | |||
23 | GA4 Property Check | Product linking: Search Console | 2 | Is the property connected to the Google Search Console account? | |||
24 | GA4 Property Check | Check if the Enhanced Measurement is enabled | 1 | Check if the enhanced measurement is marked blue and enabled in the data stream. | |||
25 | GA4 Property Check | Check the Filters | 1 | Check if the filters are active, testing, or inactive. | |||
26 | GA4 Property Check | Check the Google Signals | 1 | Make sure is not enabled otherwise your data will be terribly reduced for any analysis | |||
27 | GA4 Property Check | Check the Measurement ID | 1 | See which Measurement ID is used with the help of the Tag Assistant Legacy Extension. After that, compare if that is the same one in the property AND in the Configuration Tag in GTM. Need a new one or can you use ay existing one? | |||
28 | GA4 Property Check | Check the Referral List | 1 | Check the submitted domains for the unwanted referral list. Compare with UA if necessary. Make sure that every hostname which you don’t want to be a referral is listed here. | |||
29 | GA4 Property Check | Data Retention | 1 | Check if the data retention is set to 14 months. | |||
30 | GA4 Property Check | Define Internal Traffic | 1 | Check how the internal traffic is set, within the internal IP addresses. Compare it with the UA Filters for IP addresses. | |||
31 | GA4 Property Check | Time zone & Currency | 1 | Check if the time zone and the currency are set right, according to where the business is located. | |||
32 | GA4 Property Check | User and event data retention | 1 | Set to 14 months | |||
33 | GA4 Configuration & Advanced Check | Audiences: General Check | 3 | Check the set-up of the audiences. Do you see some data coming in under the column of "Users" and "% change" ? | |||
34 | GA4 Configuration & Advanced Check | Custom Definitions: ga_session_id & ga_session_number | 2 | These two dimensions are automatically generated parameters within the page_view event in GA4 for each session. Check if they are submitted as custom dimensions in the GA4 configuration section. | |||
35 | GA4 Configuration & Advanced Check | Custom Definitions: Naming of the Parameters (in GTM) | 2 | Check if all the parameters (submitted in the GA4 Event-Tags in GTM) exist as custom dimensions or metrics. MUST START WITH A LETTER: NO HAVE SPACEs | |||
36 | GA4 Configuration & Advanced Check | Events: Conversion Events | 2 | Check if all the standard events are marked as conversions (email, phone, contact, sign-up etc.). Additionally, check if the main enhanced ecommerce events (EEC Events) are also marked as conversions (add_to_cart, purchase, and all the checkout steps). | |||
37 | GA4 Configuration & Advanced Check | Create search term as a custom dimension | 1 | ||||
38 | GA4 Configuration & Advanced Check | Create the custom dimensions and metrics in GA4 | 1 | Make sure the custom dimensions and metrics are also created in the configuration tab | |||
39 | GA4 Configuration & Advanced Check | Events: EEC Events | 1 | If you have an eCommerce website, then check if all of the EEC events are present in the list. | |||
40 | GA4 Configuration & Advanced Check | Events: Naming Convention | 1 | Go through all the list of events in the configuration section in GA4 and check if the name of each event is written in lowercase letters and if instead of spacing between words you are using underscores. Example: this_is_an_example | |||
41 | GA4 Configuration & Advanced Check | Add main domain to the referral exclusion | 1 |