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GA4 Checklist - Doubts? ga4checklist@diogo.in 0/38 completed
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Group of tasksTaskPrio [1-3] *compared to the rest of
the tasks in the group
Explanation
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GTM Set-up CheckTags Naming Convention3Do the tags have a clear naming?
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GTM Set-up CheckConfiguration Tag:
Consent Mode (Exception)
2Are the configuration tag and all the
other tags configured with a consent
exception trigger?
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GTM Set-up CheckConversion Events: Floodlights2Check the triggers and the set-up of
the variables for the Floodlights. Do the variables and triggers still have
the same parameter, are they updated?
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GTM Set-up CheckConfiguration Tag: client_id1Check if there is a client_id in the
Configuration Tag. Implement if there
is none.
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GTM Set-up CheckConfiguration Tag: Measurement ID1Check if the right Measurement ID is
set for the Property/Data Stream.
Check the host names from which
data is coming in the GA4 reports.
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GTM Set-up CheckConfiguration Tag: user_id1If you have a login feature, test the
user_id parameter and see if it is
configured the right way.
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GTM Set-up CheckEEC GA4 Events1Check if, for all of the EEC events, the tags are created properly. If there is an EEC event missing from this list
and/or you see room for improvement, feel free to reach out to us in order to improve the configuration.
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GTM Set-up CheckStandard GA4 Events1Check the naming of the events and
the parameters (lowercase, underscore instead of space, the
names should not start with a number)
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GAdsConnect GA4 conversions to Gads3Add GA4 created conversions to the GAds account as secondary conversion
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GAdsRecreate GA3 Remarketing lists in GA41Check which remarketing lists are in GA3 and create the same in GA4
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GA4 TestingCheck if all domains are convered with the new tag3Check GA3 to see the hostname reports and check those domains
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GA4 TestingTest that Events are being tracked3Check with GA4 debugger if the informationg is getting in and assummed as conversions
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GA4 TestingTest consent mode is working1
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GA4 Property CheckProduct Linking: BigQuery3Is the property connected to the
BigQuery account?
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GA4 Property CheckReports: Library3Check if the libraries you need are
published. For example:
Search Console.
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GA4 Property CheckUser Data Collection Acknowledgement
3Click the "Acknowledgement"
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GA4 Property CheckCheck the Site Search2In the field where you enable the enhanced measurement, check the
set up of the query parameters for the Site Search. Compare it to the
configuration in UA.
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GA4 Property CheckProduct Linking: DV3602Is the property connected to the
DV360 account?
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GA4 Property CheckProduct linking: Google Ads2Is the property connected to the
Google Ads account?
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GA4 Property CheckProduct linking: Search Console2Is the property connected to the
Google Search Console account?
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GA4 Property CheckCheck if the Enhanced
Measurement is enabled
1Check if the enhanced measurement
is marked blue and enabled in the
data stream.
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GA4 Property CheckCheck the Filters1Check if the filters are active,
testing, or inactive.
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GA4 Property CheckCheck the Google Signals1Make sure is not enabled otherwise your data will be terribly reduced for any analysis
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GA4 Property CheckCheck the Measurement ID1See which Measurement ID is used with the help of the Tag Assistant Legacy Extension. After that, compare if that is the same one in the property AND in the Configuration Tag in GTM. Need a new one or can you use ay existing one?
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GA4 Property CheckCheck the Referral List1Check the submitted domains for the unwanted referral list. Compare with
UA if necessary. Make sure that every hostname which you don’t want to
be a referral is listed here.
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GA4 Property CheckData Retention1Check if the data retention is set to
14 months.
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GA4 Property CheckDefine Internal Traffic1Check how the internal traffic is set,
within the internal IP addresses.
Compare it with the UA Filters for IP
addresses.
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GA4 Property CheckTime zone & Currency1Check if the time zone and the
currency are set right, according to
where the business is located.
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GA4 Property CheckUser and event data retention
1Set to 14 months
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GA4 Configuration
& Advanced Check
Audiences: General Check3Check the set-up of the audiences.
Do you see some data coming in
under the column of "Users" and "%
change" ?
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GA4 Configuration
& Advanced Check
Custom Definitions: ga_session_id
& ga_session_number
2These two dimensions are
automatically generated parameters
within the page_view event in GA4
for each session.

Check if they are submitted as
custom dimensions in the GA4
configuration section.
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GA4 Configuration
& Advanced Check
Custom Definitions: Naming of
the Parameters (in GTM)
2Check if all the parameters
(submitted in the GA4 Event-Tags in
GTM) exist as custom dimensions
or metrics. MUST START WITH A LETTER: NO HAVE SPACEs
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GA4 Configuration
& Advanced Check
Events: Conversion Events2Check if all the standard events are
marked as conversions (email,
phone, contact, sign-up etc.).


Additionally, check if the main
enhanced ecommerce events (EEC
Events) are also marked as
conversions (add_to_cart, purchase,
and all the checkout steps).
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GA4 Configuration
& Advanced Check
Create search term as a custom dimension1
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GA4 Configuration
& Advanced Check
Create the custom dimensions and metrics in GA41Make sure the custom dimensions and metrics are also created in the configuration tab
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GA4 Configuration
& Advanced Check
Events: EEC Events1If you have an eCommerce website,
then check if all of the EEC events
are present in the list.
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GA4 Configuration
& Advanced Check
Events: Naming Convention1Go through all the list of events in the configuration section in GA4 and
check if the name of each event is written in lowercase letters and if
instead of spacing between words you are using underscores. Example:
this_is_an_example
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GA4 Configuration
& Advanced Check
Add main domain to the referral exclusion1