Vikram Journey Map

	A	C	D	E	F	G	H	J	K	L	N	O	P	Q	R	S
1	Champaigns Finest Website	Vikram: Illini Alum
2	photo	Actor						scenario:					Goals & expectations
3	photo							Vikram is heading back to campus for homecoming with his friends. Hes looking fo rosmething fun and orignal to wear that isnt just an orange shirt.					looking for a fun brand that represents the students on campus and his nostalgic memories whien he was a student. something he wan wear to homecoming that wont be the same thing all other guys wear
4	Phases	Introduction (awareness)						Selection (acquire)			Deliver (use)			follow up
5
6	Customer Activities	friends make homecoming plans	thinking about what hes gonna wear	searches online for fun merch	scrolls thru IG and sees friend shared a meme to story	checks CF IG page and sees merch	Checks CF website on laptop	picks favorite item	selects color and size	checks out	item arrives	wears it out to homeoming		took photos throughout the day	gets reposted on CF IG page	gets thankyou discount code
7
8		friends in groupchat decide theyre going back to the alma matter for homecoming	looks thru his closet looking for something fun to wear but cant find anything he likes/ hasnt already worn many times before	decides to check the online merch shops for the university but feels it all looks generic and nothing really stands out	ends up distracted on his phone, scrolling thru IG but sees a friend reposted a meme about UIUC homecoming	checks the page that posted the meme, has fun content so he follows the page but also notices they have merch	checks out the website on laptop and sees theres 5 items available	picks his favorite from whats available as it reminds him of things he used to do as a student on campus	sees theres a drop down and selects his choice of color and size	goes thru the checkout process and confirms order	item arrives 7-10 days later, excuted to see the quality, says it smells like vinigar so he throws it in the wash	finally homecoming weekend, he wears the item out to BLOCK and other events at his fraternity, gets compliments on the shirt and relives nostalgic memories at the bars		selfies get taken and posted to story, group photos get taken throughout the day all over campus, tags CF	gets asked if photos can be reposted to the CF page, says yes and he likes the merch but wants to see more options	as a thankyou CF sends him a 20% off discout code for her next purchase
9	Customer Needs	socializing	fun clothes to wear	original options	research on CF	knowledge of products available	trust website	good selection of items	item he wants in the size and color he needs	secure payment process	ensured mail delivery	to be seen		photos for memories and social proof	recognition and community	affordability
10
11	Customer Emotions
12	😲😁
13	🧐🤔
14	😐
15	🤨🙁
16	😨😠
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100