Buyer Persona Template by JaySearch

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3		Buyer Persona Template by JaySearch
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5	1	Demographics
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7		Industry
8		Job Title
9		Gender
10		Name
11		Age
12		Location
13		Income Level
14		Education Level
15		Family Status
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17	2	Personality
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19		Character Traits
20		Favorite quotes
21		Hobbies and Interests
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23	3	BIO
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25		BIO
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27	4	Professional Status
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29		Job Responsibilities
30		Tool Required to Do the Job
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32	5	Psychographics
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34		Professional Goals
35		Personal Goals
36		Beliefs and Values
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38	6	Challenges and Pain Points
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40		Biggest Struggles and Challenges
41		Fears
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43	7	Sources of Information
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45		Favorite Websites
46		Influencers
47		Favorite Social Networks
48		Favorite Online and Offline Events
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50	8	Purchasing Process
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52		Buying Role
53		Buyer’s Journey
54		Potential Buying Cycle
55		What Stops the Persona from Making a Purchase
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57	9	Brief Persona Description
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59		Description
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