WTM PR Marketing Strategy.xlsx

	A	B	C	D	E	F	G	H	I	J
1	World Travel Market Marketing and PR Strategy by AM+A © www.welcometoama.com / info@welcometoAMA.com
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3		Media buying & advertising	Media information	Stand trade event & meetings	Social media	Publicity	Awards	Meetings	Online / landing page	Hybrid / online event
4	August	Planning and targets	Planning	Planning	Planning	Pitch planning and key news gathering	Media Awards: Nominations for best article and best influencer	Media and influencer targets	Key messages planned	Planning and strategy meeting to set aims, objectives, targets etc
5		Number of adverts and outlets confirmed	Exhibitor news	Planning	Creation of blogger and influencer lists	Meeting WTM and TTG dallies		Trade targets	Content creation and posting information	Set key themes and order of event
6		Digital objectives meetings, brand awareness	Reach out for trade media interviews	Trade offering and incentive packs	Start promoting stand number to travel trade with #WTMLDN	Director interview request		Database created of media attendees	Content creation and posting information	Creation of event plan
7	September	Digital advertising on WTM website, trade media and social media targeted posts	Creation of media documents and 2022 news	Invitations / database finalised	Content agreement and WTM themes	Ongoing trade pitching	Contact nominations	Meeting requests mailed out	Content uploaded online	Reach out to required participants (partners, performers etc)
8			Press releases completed			DEADLINE FOR NEWS 25th SEPT DEADLINE FOR TTG NEWS 10th SEPT		Speed networking with bloggers and influencers	Creation of online press centre (press releases, media packs etc)	Creation of event invite and securing of venue (if event is not 100% virtual)
9			Pictures and videos agreed / collected		Build up confirmed attendee databse (bloggers and influencers)	Contact TTG Magazine - WTM interviews and news.			Social media promoting landing page	Build target media list (based on WTM attendees)
10	October	DEADLINE 11th OCTOBER	Printing of promotional material	Mail-outs – start and end of month	Creation of content plan	Ongoing media pitching	Winner planned	Meeting notes and information prepared	All information finalised	Distribute event invites
11	October	All assets sent to media partners	DEADLINE 11th OCTOBER Submission of all exhibitor news, interviews, PR assets to WTM press office	Mail-outs – start and end of month	Social media promotion / WTM newsletter	Ongoing media pitching	Prize created	Media pack / press trip opportunities tailored	Ensure all partner information is posted	Creation of required assets and information to submit during event
12	November	Adverts run	Running of interviews, further distribution of PR materials to media at WTM	Event reminders	Live Twitter promotion	Working with WTM communication and digital teams to promote stand during show	Award event	Media meetings	Maintain page to ensure it remains up to date with all key assets and information	Event reminders
13	November	Adverts run		WTM organisers promotion	WTM internal social media feed promotion	Radio interviews	Press release on winners with pictures	Media meetings		Run event
14	December		post-event Information mailed out to all contact databases from stand/ conference visits from database	Post-event press pack distributed sent to attendees	WTM highlights content		Press release follow-ups	Debriefs mailed out	WTM news posted	Post-event mail out to media with key information
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