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This is the companion spreadsheet for my reddit post about ROI for game developers. You're welcome to copy it and plug in your own numbers.
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Enter the following values
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Campaign Cost$50.00
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Unit Cost$10.00
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Steam Commission30.00%
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Views-to-Wishlists0.50%
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Wishlists-to-Sales30.00%
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Here are the numbers you will need for to reach ROI of 1 (break even on the campaign cost)
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Unit Revenue$7.00
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Required Sales7.14
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Required Wishlists23.81
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Required Views4,761.90
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I'm an indie developer myself! Check out my game Flocking Hell, a deeply strategic roguelite where you defend your pasture from demonic invasion:
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https://store.steampowered.com/app/3236280/Flocking_Hell
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