LTV Calculation - Daily
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Calculateur de LTV (modèle B2C)
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Author Jean-Christophe Lavocat (@jice_lavocat)
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Documentation http://jice.lavocat.name/blog/2018/calcul-ltv-app-b2c/
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Data pour le mois de Janvier 2018
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DAUIAP Revenue
Display Ads
Revenue
Total
revenu par joueur
actif (sur le mois)
Légende
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Game NameDaily active UsersIn-App Revenue for the monthDisplay Ads
Revenue for the month
Case éditable
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iOS9600$7 746,00$1 957,00$9 703,00$1,01Séparation Jeux
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Android14500$9 432,00$2 357,20$11 789,20$0,81
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IAP ARPDAUAd ARPDAUD2 RetentionD7 Retention
D14 Retention
D30 RetentionVariables
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Game NameIn-App Average Revenue per Daily UserDisplay Ads Average Revenue per Daily UserPercentage of players returning on the day after installPercentage of players returning 7 days after installPercentage of players returning 14 days after installPercentage of players returning 30 days after install31Nombre de jours dans l'interval
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iOS$0,03$0,0148,69%28,57%23,63%19,05%
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Android$0,02$0,0143,12%27,58%23,95%19,23%
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LTV Estimation
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Revenue cumulé 180 joursRevenue cumulé 360 jours
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In-AppAdsTotalIn-AppAdsTotal
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Game Name
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iOS$0,61$0,15$0,77$0,90$0,23$1,13
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Android$0,50$0,12$0,62$0,74$0,19$0,93
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