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1 | 📊 MONTHLY AD STRATEGY — เมษายน | |||||||||||||||||||||||||
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3 | TOTAL BUDGET | ฿30,000 | Facebook 40% | IG 10% | TikTok 40% | Lemon8 10% | ||||||||||||||||||||||
4 | ||||||||||||||||||||||||||
5 | SECTION 1 : BUDGET ALLOCATION BY PLATFORM | |||||||||||||||||||||||||
6 | Platform | % Budget | Budget (฿) | # Content | Objective | Campaign Type | Ad Format | Duration | Daily Budget (฿) | |||||||||||||||||
7 | 40% | ฿12,000 | 4 | Awareness x3 + Engagement x1 | Reach / Traffic / Post Engagement | Image/Video + Carousel | 30 days | ฿400/day | ||||||||||||||||||
8 | 10% | ฿3,000 | 1 | Awareness | Reach / Brand Awareness | Photo Post | 30 days | ฿100/day | ||||||||||||||||||
9 | TikTok | 40% | ฿14,000 | 8 | Awareness (GenCode) | TopView / In-Feed Ads | Short Video 15–60s | 30 days | ฿400/day | |||||||||||||||||
10 | Lemon8 | 10% | ฿3,000 | 1 | Awareness | Boost Post | Photo Post | 30 days | ฿100/day | |||||||||||||||||
11 | TOTAL | 100% | ฿30,000 | 12 contents | ฿1,000/day | |||||||||||||||||||||
12 | ||||||||||||||||||||||||||
13 | SECTION 2 : KPI TARGETS BY PLATFORM & OBJECTIVE | |||||||||||||||||||||||||
14 | Platform | Objective | Budget (฿) | Reach | Impressions | CPM (฿) | CTR | Engagement | CPE/CPC (฿) | Link Post | Content | Gencode | ||||||||||||||
15 | Awareness #1 | ฿3,000 | 35,000–45,000 | 130,000–160,000 | 80–100 | 1.0–1.5% | 2,000–4,000 Post Views | – | https://www.facebook.com/share/p/188wtv27Ws/?mibextid=wwXIfr | KV : “วันไหนก็ Fresh...Mood ดี ไม่มีดรอป” | ||||||||||||||||
16 | Awareness #2 (Location Based - Lampang) | ฿3,000 | 20,000–35,000 | 80,000–120,000 | 75–95 | 1.0–1.8% | 1,500–3,000 Reach | – | https://www.facebook.com/share/p/1A9PYzr4Fk/?mibextid=wwXIfr | pre-opening เปิดสาขาใหม่ เซ็นทรัลลำปาง | ||||||||||||||||
17 | Awareness #3 (Location Based - Lampang) | ฿3,000 | 20,000–35,000 | 80,000–120,000 | 75–95 | 1.0–1.8% | 1,500–3,000 Reach | – | https://www.facebook.com/share/p/1CuX4RVmwS/ | เปิดสาขาใหม่ เซ็นทรัลลำปาง (ภาพจริง) | ||||||||||||||||
18 | Engagement #1 | ฿3,000 | 25,000–35,000 | 80,000–110,000 | 90–110 | 1.5–2.5% | 2,000–4,000 Eng. | 2–4 | https://www.facebook.com/share/p/1aVdXJAqx5/?mibextid=wwXIfr | Pants Expert ด้านนวัตกรรมผ้าแห้งไว | Location สาขาที่มีทั้งหมด | |||||||||||||||
19 | Awareness | ฿3,000 | 20,000–30,000 | 70,000–90,000 | 70–90 | 0.8–1.2% | 1,500–3,000 Reach | – | https://www.instagram.com/p/DW6CJzMibe1/?igsh=MXY3YWh3NXd5aGs5ZQ== | |||||||||||||||||
20 | TikTok | GenCode #1 | ฿2,000 | 35,000–55,000 | 70,000–100,000 | 40–60 | 1.5–3.0% | 8,000–15,000 Views | 0.3–0.6 | https://vt.tiktok.com/ZSH6X9hjj/ | Influencer รีวิวหน้าร้าน | #b7SFOC9b1dlE+Wa869AilEqgluiDcuSIPHJF6NhWayaE7uYgu3U74F+tuhVJhPI= | ||||||||||||||
21 | TikTok | GenCode #2 | ฿2,000 | 35,000–55,000 | 70,000–100,000 | 40–60 | 1.5–3.0% | 8,000–15,000 Views | 0.3–0.6 | https://vt.tiktok.com/ZSHMtCwRn/ | Influencer รีวิวหน้าร้าน | #pIHeGFtfVluCLe0lTpvOHsC7NzZ8AevIbOVCwyGkPZUThUW8c4tW+eYzAmAyQ+g= | ||||||||||||||
22 | TikTok | GenCode #3 | ฿2,000 | 35,000–55,000 | 70,000–100,000 | 40–60 | 1.5–3.0% | 8,000–15,000 Views | 0.3–0.6 | https://vt.tiktok.com/ZSHPKvRpQ/ | Influencer รีวิวหน้าร้าน | #B0BgXrFS61uvu25XfP8X6CRe/SseMlvU86qQ6dQCkW1CxBUwpHtgVukQcCfq458= | ||||||||||||||
23 | TikTok | GenCode #4 | ฿2,000 | 35,000–55,000 | 70,000–100,000 | 40–60 | 1.5–3.0% | 8,000–15,000 Views | 0.3–0.6 | https://vt.tiktok.com/ZSHPpbAqc/ | Influencer รีวิวหน้าร้าน | #BojZWZyTE/h1foZNdEeKFNwu6F1RtMY5Ak8CRWTzM19NQnUKkArMDvElyce18CU= | ||||||||||||||
24 | TikTok | GenCode #5 | ฿2,000 | 35,000–55,000 | 70,000–100,000 | 40–60 | 1.5–3.0% | 8,000–15,000 Views | 0.3–0.6 | https://vt.tiktok.com/ZSHHATSyg/ | Influencer รีวิวหน้าร้าน | #5uEYzHNhd2nBYN+N+XYcp9GswpmZOa4OnbnlKpRTZYd9oejChafVb5as0dyy8Hc= | ||||||||||||||
25 | TikTok | GenCode #6 | ฿2,000 | 35,000–55,000 | 70,000–100,000 | 40–60 | 1.5–3.0% | 8,000–15,000 Views | 0.3–0.6 | https://vt.tiktok.com/ZS9JWuavN/ | Influencer รีวิวหน้าร้าน | #zAdfq5XLghoXKbeRpjdYz1qWpHzEFeQcyyTH2vlqYIly8zN66RgaKlhPXjcw8VU= | ||||||||||||||
26 | TikTok | GenCode #7 | ฿1,000 | 17,500-27,500 | 35,000-50,000 | 40–60 | 1.5–3.0% | 8,000–15,000 Views | 0.3–0.6 | https://vt.tiktok.com/ZS9JbtkHv/ | Influencer เต้นแอโรบิกสวนลุม | #WWIKDKUvXC1S6YSQWV4buJYxE+1nbX28m3HnMmaaBus/3qNvddkBEiNRRZ04dQ8= | ||||||||||||||
27 | TikTok | GenCode #8 | ฿1,000 | 17,500-27,500 | 35,000-50,000 | 40–60 | 1.5–3.0% | 8,000–15,000 Views | 0.3–0.6 | https://vt.tiktok.com/ZSHEvktw3/ | Influencer เต้นแอโรบิกสวนลุม | #RQTXrw8uNeUzJ/e5BlBox7OEk8VwbSXbQj814ZaV9kosoeEA11+G9Dp6+X3CwXE= | ||||||||||||||
28 | Lemon8 | Awareness | ฿3,000 | 15,000–25,000 | 40,000–60,000 | 80–120 | 0.5–1.0% | 800–1,500 Eng. | – | https://vt.tiktok.com/ZS9fAHnQn/ | เปลี่ยนเป็นยิง TT ช่องหลัก | |||||||||||||||
29 | TOTAL | |||||||||||||||||||||||||
30 | ||||||||||||||||||||||||||
31 | SECTION 3 : STRATEGY NOTES & RECOMMENDATIONS | |||||||||||||||||||||||||
32 | Facebook Awareness #1 | KV "วันไหนก็ Fresh...Mood ดี ไม่มีดรอป" | ใช้ Reach Campaign | Lookalike Audience จาก Page Fans | A/B test creative | ||||||||||||||||||||||||
33 | Facebook Awareness #2–3 | Location-based targeting จ.ลำปาง | #2 ใช้ Graphic pre-opening | #3 ใช้ภาพจริง grand opening | เจาะ Radius 15–20 km จากเซ็นทรัลลำปาง | ||||||||||||||||||||||||
34 | Facebook Engagement #1 | Pain point: ร้อน เหงื่อออก ผ้าแห้งช้า? | ใช้ Post Engagement Objective | Copy กระตุ้น Comment / Share | Boost post ที่ Organic ดี | ||||||||||||||||||||||||
35 | Instagram Awareness | Photo Post บน Feed | เน้น Visual สวยงาม High Quality | เจาะ Interest + Age กลุ่มเป้าหมาย + Location ลำปาง | ||||||||||||||||||||||||
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38 | Generated by Claude | Budget: ฿30,000 | Period: เมษายน | Platforms: Facebook · Instagram · TikTok · Lemon8 | |||||||||||||||||||||||||
39 | Generated by Claude | Budget: ฿30,000 | Period: เมษายน | Facebook 4 Contents (3 Awareness + 1 Engagement) | |||||||||||||||||||||||||
40 | ||||||||||||||||||||||||||
41 | Result Ads Meta Marketing Montipa | Result Ads Tiktok Marketing Montipa | ||||||||||||||||||||||||
42 | Link Post | Objective | Budget (฿) | period | Reach | impression | CPM (฿) | CPE/CPC (฿) | CTR | Link Post | Objective | Budget (฿) | period | Reach | Result | views: 6 seconds | CPM (฿) | CPE/CPC (฿) | CTR | |||||||
43 | https://www.facebook.com/share/p/188wtv27Ws/?mibextid=wwXIfr | Awareness #1 | ฿3,000 | 30 Days | 294,107 | 402,705 | 10.2 | - | 0.19% | https://vt.tiktok.com/ZSH6X9hjj/ | GenCode #1 engagement (Video views) | ฿2,000 | 28 Days | 148,370 | - | 44,957 | 13.48 | 0.04 | 30.30% | |||||||
44 | https://www.facebook.com/share/p/1A9PYzr4Fk/?mibextid=wwXIfr | Awareness #2 | ฿3,000 | 24 Days | 163,503 | 371,294 | 18.35 | - | 0.51% | https://vt.tiktok.com/ZSHMtCwRn/ | GenCode #2 engagement (Video views) | ฿2,000 | 28 Days | 77,672 | - | 14,306 | 25.75 | 0.14 | 18.42% | |||||||
45 | https://www.facebook.com/share/p/1CuX4RVmwS/ | Awareness #3 | ฿3,000 | 11 Days | 161,474 | 290,595 | 18.58 | - | 0.44% | https://vt.tiktok.com/ZSHPKvRpQ/ | GenCode #3 engagement (Video views) | ฿1,000 | 23 Days | 97,098 | - | 32,705 | 10.3 | 0.03 | 33.68% | |||||||
46 | https://www.instagram.com/p/DW6CJzMibe1/?igsh=MXY3YWh3NXd5aGs5ZQ=== | Awareness | ฿3,000 | 9 Days | 199,676 | 280,475 | 15.02 | - | 0.09% | GenCode #3 Awareness | ฿1,000 | 23 Days | 95,329 | 64,983 | - | 10.49 | 15.39 | - | ||||||||
47 | https://www.facebook.com/share/p/1aVdXJAqx5/?mibextid=wwXIfr | Engagement #1 | ฿3,000 | 30 Days | 31,026 | 44,179 | 1.18 | - | 5.41% | dฤ กห A | https://vt.tiktok.com/ZSHPpbAqc/ | GenCode #4 engagement (Video views) | ฿1,000 | 23 Days | 52,452 | - | 10,049 | 19.07 | 0.10 | 19.16% | ||||||
48 | GenCode #4 Awareness | ฿1,000 | 23 Days | 100,758 | 77,507 | - | 9.92 | 12.9 | - | |||||||||||||||||
49 | https://vt.tiktok.com/ZSHHATSyg/ | GenCode #5 engagement (Video views) | ฿1,000 | 21 Day | 49,035 | - | 7,288 | 20.39 | 0.14 | 14.86% | ||||||||||||||||
50 | GenCode #5 Awareness | ฿1,000 | 21 Days | 102,447 | 74,566 | - | 9.76 | 13.41 | - | |||||||||||||||||
51 | https://vt.tiktok.com/ZS9JWuavN/ | GenCode #6 engagement (Video views) | ฿1,000 | 9 Days | 31,301 | - | 4,648 | 31.95 | 0.22 | 14.85% | ||||||||||||||||
52 | GenCode #6 Awareness | ฿1,000 | 9 Days | 84,830 | 64,609 | - | 11.79 | 15.48 | - | |||||||||||||||||
53 | https://vt.tiktok.com/ZS9JbtkHv/ | GenCode #7 engagement (Video views) | ฿500 | 4 Days | 34,544 | - | 14,412 | 14.47 | 0.03 | 41.72% | ||||||||||||||||
54 | GenCode #7 Awareness | ฿500 | 4 Days | 37,311 | 30,776 | - | 13.4 | 16.25 | - | |||||||||||||||||
55 | https://vt.tiktok.com/ZSHEvktw3/ | GenCode #8 engagement (Video views) | ฿500 | 4 Days | 28,890 | - | 8,530 | 17.3 | 0.06 | 29.53% | ||||||||||||||||
56 | GenCode #8 Awareness | ฿500 | 4 Days | 37,629 | 31,505 | - | 13.29 | 15.87 | - | |||||||||||||||||
57 | https://vt.tiktok.com/ZS9fAHnQn/ | Clip #9 engagement (Video views) | ฿1500 | 30 Days | 65,828 | - | 10,037 | 22.79 | 0.15 | 15.25% | ||||||||||||||||
58 | Clip #9 Awareness | ฿1500 | 30 Days | 129,379 | 80,733 | - | 11.59 | 18.58 | - | |||||||||||||||||
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