| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | AA | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | 📊 MONTHLY AD STRATEGY — ตุลาคม | ||||||||||||||||||||||||||
2 | |||||||||||||||||||||||||||
3 | TOTAL BUDGET | ฿60,000 | Facebook 66.67% | IG 0% | TikTok 33.33% | FB ฿40,000 · IG ฿0 · TikTok ฿20,000 | |||||||||||||||||||||||
4 | |||||||||||||||||||||||||||
5 | SECTION 1 : BUDGET ALLOCATION BY PLATFORM | ||||||||||||||||||||||||||
6 | Platform | Content Type | ฿/Content | # Content | Total ฿ | Objective | Duration | Daily ฿ | % Split | Sub-total Check | Target / Remark | Link Post | Content | Gencode | |||||||||||||
7 | Dark Ad: พนักงานลด 100.- | 3,000.00 | 1 | 3,000.00 | Awareness 100% | 30 | 100 | 100% Aware | 3,000.00 | Awareness + GEO 13 สาขา | |||||||||||||||||
8 | Dark Ad: matcha 50.- | 1,800.00 | 1 | 1,800.00 | Awareness 100% | 30 | 60 | 100% Aware | 1,800.00 | Awareness + GEO 4 สาขา | |||||||||||||||||
9 | Dark Ad: 10.10 | 1,500.00 | 1 | 1,500.00 | Awareness 100% | 4 | 375 | 100% Aware | 1,500.00 | 1 Locations: ร้อยเอ็ด ≤5km | |||||||||||||||||
10 | VDO ทำความรู้จัก montipa | 1,200.00 | 1 | 1,200.00 | Aware 70% +Engage 30% | 15 | 80 | 1,050 Aware 450 Engage | 1,200.00 | Awareness + Engagement split | |||||||||||||||||
11 | Content ย้ายร้านสำโรง | 500.00 | 1 | 500.00 | Awareness 100% | 15 | 33 | 100% Aware | 500.00 | 1 Locations: สำโรง ≤5km | |||||||||||||||||
12 | Content Event รังสิต | 500.00 | 1 | 500.00 | Awareness 100% | 7 | 71 | 100% Aware | 500.00 | 1 Locations: ฟิวเจอร์ รังสิต ≤5km | |||||||||||||||||
13 | Facebook Total | 8,500.00 | |||||||||||||||||||||||||
14 | VDO ทำความรู้จัก montipa | 500.00 | 1 | 500.00 | Awareness 100% | 15 | 33 | 100% Aware | 500.00 | ยิงจากโพสต์หน้าเพจ | Feed only | หญิง 28–42 | Location สาขา | |||||||||||||||||
15 | Influencer Asset (Photo) | 500.00 | 2 | 1,000.00 | Awareness 100% | 7 | 143 | 100% Aware | 1,000.00 | Photo | Engaged Shoppers + LAL | Feed only | |||||||||||||||||
16 | Instagram Total | 1,500.00 | |||||||||||||||||||||||||
17 | TikTok | GenCode Influencer | 500.00 | 2 | 1,000.00 | Awareness 100% | 15 | 67 | 100% Aware | 1,000.00 | In-Feed | 20 วัน | หญิง 25–50 | Location Based | ||||||||||||||||
18 | TikTok | VDO ทำความรู้จัก montipa | 500.00 | 1 | 500.00 | Awareness 100% | 15 | 33 | 100% Aware | 500.00 | Location-based 29 สาขา | Spark Ads | ||||||||||||||||
19 | TikTok Total | 1,500.00 | |||||||||||||||||||||||||
20 | |||||||||||||||||||||||||||
21 | SECTION 2 : KPI TARGETS — รายละเอียดแต่ละ Content | ||||||||||||||||||||||||||
22 | Platform | Content / Objective | Status | Budget (฿) | Reach | Impressions | CPM (฿) | CTR / VTR | Result / KPI | CPE / CPC (฿) | Duration | Target / Remark | Link Post | Content | Gencode | Reach | impression | Result | views: 6 seconds | Click to destination | CPM (฿) | CPE/CPC (฿) | CTR | ||||
23 | Dark Ad: พนักงานลด 100.- (Awareness 100%) | ยิงแล้ว | 3000 | 120,000–180,000 | 350,000–520,000 | 8–12 | 0.08–0.15% | Reach / Brand Awareness | – | 30 วัน | GEO 13 สาขา | หญิง 25–50 | LAL Page Fans + Engagers | https://drive.google.com/drive/folders/1IwtMfoA_nE_kntG-LrkGlKUEq9yT8Sh0?usp=sharing | |||||||||||||||
24 | Dark Ad: matcha 50.- (Awareness 100%) | ยิงแล้ว | 1800 | 60,000–100,000 | 180,000–300,000 | 8–12 | 0.08–0.15% | Reach / Brand Awareness | – | 30 วัน | GEO 4 สาขา (มีเมนู matcha) | หญิง 25–50 | LAL | https://drive.google.com/drive/folders/1FGQupDr9qHcjCLufdZBs9whqUgSfN588?usp=sharing | |||||||||||||||
25 | Dark Ad: 10.10 (Awareness 100%) | ยิงแล้ว | ฿1,500 | 15,000–30,000 | 50,000–100,000 | 15–25 | 0.10–0.20% | Reach / Awareness | – | 4 วัน | Location: ร้อยเอ็ด ≤5km | หญิง 25–50 | Office บริเวณใกล้เคียง | https://drive.google.com/drive/folders/1dCmjmKReAGRifLAdAcEhpp9gURHmKVxk?usp=sharing | |||||||||||||||
26 | VDO ทำความรู้จัก Montipa — Awareness (70%) | ยิงแล้ว | ฿1,050 | 50,000–85,000 | 160,000–260,000 | 8–12 | 0.10–0.18% | Reach / Post Views | – | 15 วัน | Lookalike Page Fans | หญิง 25–50 | Reach Campaign | https://www.facebook.com/share/r/1DqGuJ1iPS/ | |||||||||||||||
27 | VDO ทำความรู้จัก Montipa — Engagement (30%) | | ฿450 | 18,000–30,000 | 55,000–85,000 | 8–12 | 2.0–4.0% | Like / Comment / Share | 2–5 | 15 วัน | Post Engagement Obj. | LAL Engagers | หญิง 25–50 | https://www.facebook.com/share/r/1DqGuJ1iPS/ | |||||||||||||||
28 | Content ย้ายร้านสำโรง (Awareness 100%) | ยิงแล้ว | ฿500 | 10,000–20,000 | 30,000–60,000 | 12–20 | 0.08–0.15% | Reach / Awareness | – | 15 วัน | Location: สำโรง (อิมพีเรียล เวิลด์) ≤5km | หญิง 25–50 | Office บริเวณนั้น | https://www.facebook.com/share/p/1M4NBNGHpm/ | |||||||||||||||
29 | Content Event รังสิต (Awareness 100%) | | ฿500 | 8,000–15,000 | 25,000–50,000 | 12–20 | 0.08–0.15% | Reach / Awareness | – | 7 วัน | Location: ฟิวเจอร์พาร์ค รังสิต ≤5km | หญิง 25–50 | Office/University | ||||||||||||||||
30 | VDO ทำความรู้จัก Montipa (Awareness 100%) | ยิงแล้ว | ฿1,000 | 10,000–18,000 | 35,000–65,000 | 18–28 | 0.10–0.20% | Reach / Impressions | – | 15 วัน | ยิงจากโพสต์หน้าเพจ | Feed only | หญิง 28–42 | Location สาขา ≤10km Workwear + Engaged Shoppers Interest | https://www.instagram.com/reel/Dd-0BXsMN03/?utm_source=ig_web_copy_link&stkn=MzRlODBiNWFlZA== | |||||||||||||||
31 | Influencer Asset (Photo) #1 (Awareness 100%) | | ฿500 | 6,000–12,000 | 18,000–38,000 | 18–28 | 0.10–0.20% | Reach | – | 7 วัน | Photo | Feed only | หญิง 28–42 | Engaged Shoppers + LAL FB Engagers Excl. IG Followers + Past Purchasers | ||||||||||||||||
32 | Influencer Asset (Photo) #2 (Awareness 100%) | | ฿500 | 6,000–12,000 | 18,000–38,000 | 18–28 | 0.10–0.20% | Reach | – | 7 วัน | Photo | Feed only | หญิง 28–42 | Engaged Shoppers + LAL FB Engagers Excl. IG Followers + Past Purchasers | ||||||||||||||||
33 | TikTok | GenCode Influencer #1 (Awareness 100%) | | ฿500 | 15,000–30,000 | 30,000–60,000 | 12–20 | 1.5–3.0% | 8,000–18,000 Views | – | 15 วัน | In-Feed Ads | หญิง 25–50 | Location-based สาขา ≤5km Platform Algorithm optimize Audience | https://vt.tiktok.com/ZSb5hnsCM/ | รีวิวสาขาจันทบุรี | #j2XIezJzlBwoKTQypxn/bKYznt6tQTgll6MolWOYk3VgX21+Mpt4EAjO5KXMLtc= | ||||||||||||
34 | TikTok | GenCode Influencer #2 (Awareness 100%) | | ฿500 | 15,000–30,000 | 30,000–60,000 | 12–20 | 1.5–3.0% | 8,000–18,000 Views | – | 15 วัน | In-Feed Ads | หญิง 25–50 | Location-based สาขา ≤5km Platform Algorithm optimize Audience | https://vt.tiktok.com/ZSbpMpV86/ | รีวิวสาขาพระราม2 | #+D2U+viPDo4uv8iX301y0XB4nYXbqPJoypqOLN45CUeaaoCU//CKCiSa8T30XOU= | ||||||||||||
35 | TikTok | VDO ทำความรู้จัก Montipa (Awareness 100%) | ยิงแล้ว | ฿500 | 12,000–25,000 | 25,000–55,000 | 12–20 | 1.5–3.5% | 6,000–15,000 Views | – | 15 วัน | Spark Ads | Location-based 29 สาขา ≤10km หญิง 25–50 | CTA → Map/Website | https://www.tiktok.com/@montipa_official/video/7691948564724960530?is_from_webapp=1&sender_device=pc | ||||||||||||||
36 | TOTAL | 13 ad rows | ฿10,000 | 300K–550K+ | 700K–1.2M+ | Blended ~10–20 | FB 7 rows + IG 3 rows + TT 3 rows | ||||||||||||||||||||
37 | |||||||||||||||||||||||||||
38 | SECTION 3 : TARGET AUDIENCE SPEC — ตุลาคม | ||||||||||||||||||||||||||
39 | Platform | Content Type | Gender | Age | Location / GEO | Interest / Behavior | Lookalike / Custom Audience | ||||||||||||||||||||
40 | Dark Ad: พนักงานลด + matcha + 10.10 | หญิง | 25–50 ปี | GEO 13 สาขา (พนักงานลด) GEO 4 สาขา (matcha) ร้อยเอ็ด ≤5km (10.10) | ไม่ระบุ Interest (ใช้ LAL + Location แทน) | LAL จาก Page Fans + MONTIPA Engagers/Savers | |||||||||||||||||||||
41 | VDO ทำความรู้จัก Montipa | หญิง | 25–50 ปี | ทั่วประเทศ | ไม่ระบุ Interest (Reach Campaign) | LAL จาก Page Fans + MONTIPA Engagers | |||||||||||||||||||||
42 | Content ย้ายร้านสำโรง + Event รังสิต | หญิง | 25–50 ปี | สำโรง (อิมพีเรียล เวิลด์) ≤5km ฟิวเจอร์พาร์ค รังสิต ≤5km + Office/University บริเวณนั้น | ไม่ระบุ Interest (Location-based เจาะพื้นที่) | LAL จาก Page Fans | |||||||||||||||||||||
43 | VDO ทำความรู้จัก Montipa | หญิง | 28–42 ปี | Location สาขา ≤10km (จังหวัดที่มีสาขา) | Workwear, Office Fashion Professional Clothing Engaged Shoppers (30 days) | LAL 1–3% จาก FB Engagers + Customer List | |||||||||||||||||||||
44 | Influencer Asset (Photo) #1–2 | หญิง | 28–42 ปี | Location สาขา ≤10km | Engaged Shoppers Fast Fashion Brands (Uniqlo/H&M/CPS) | LAL FB Engagers Excl. IG Followers + Past Purchasers | |||||||||||||||||||||
45 | TikTok | GenCode Influencer #1–2 | หญิง | 25–50 ปี | Location-based สาขา ≤5km (หรือทั่วประเทศ ถ้า General Content) | Platform Algorithm Optimize (Creator Account Signal) | TikTok Audience Network (ไม่ต้องตั้งเอง) | ||||||||||||||||||||
46 | TikTok | VDO ทำความรู้จัก Montipa (Spark Ads) | หญิง | 25–50 ปี | Location-based 29 สาขา ≤10km | Platform Algorithm Optimize (Spark Ads Signal) | CTA → Map / Website ดึง Traffic เข้าสาขา | ||||||||||||||||||||
47 | |||||||||||||||||||||||||||
48 | Generated by Claude | Budget: ฿10,000 | Period: ตุลาคม 2569 | FB ฿6,500 · IG ฿2,000 · TikTok ฿1,500 | 13 Ad Rows | ||||||||||||||||||||||||||
49 | |||||||||||||||||||||||||||
50 | |||||||||||||||||||||||||||
51 | |||||||||||||||||||||||||||
52 | |||||||||||||||||||||||||||
53 | |||||||||||||||||||||||||||
54 | |||||||||||||||||||||||||||
55 | |||||||||||||||||||||||||||
56 | |||||||||||||||||||||||||||
57 | |||||||||||||||||||||||||||
58 | |||||||||||||||||||||||||||
59 | |||||||||||||||||||||||||||
60 | |||||||||||||||||||||||||||
61 | |||||||||||||||||||||||||||
62 | |||||||||||||||||||||||||||
63 | |||||||||||||||||||||||||||
64 | |||||||||||||||||||||||||||
65 | |||||||||||||||||||||||||||
66 | |||||||||||||||||||||||||||
67 | |||||||||||||||||||||||||||
68 | |||||||||||||||||||||||||||
69 | |||||||||||||||||||||||||||
70 | |||||||||||||||||||||||||||
71 | |||||||||||||||||||||||||||
72 | |||||||||||||||||||||||||||
73 | |||||||||||||||||||||||||||
74 | |||||||||||||||||||||||||||
75 | |||||||||||||||||||||||||||
76 | |||||||||||||||||||||||||||
77 | |||||||||||||||||||||||||||
78 | |||||||||||||||||||||||||||
79 | |||||||||||||||||||||||||||
80 | |||||||||||||||||||||||||||
81 | |||||||||||||||||||||||||||
82 | |||||||||||||||||||||||||||
83 | |||||||||||||||||||||||||||
84 | |||||||||||||||||||||||||||
85 | |||||||||||||||||||||||||||
86 | |||||||||||||||||||||||||||
87 | |||||||||||||||||||||||||||
88 | |||||||||||||||||||||||||||
89 | |||||||||||||||||||||||||||
90 | |||||||||||||||||||||||||||
91 | |||||||||||||||||||||||||||
92 | |||||||||||||||||||||||||||
93 | |||||||||||||||||||||||||||
94 | |||||||||||||||||||||||||||
95 | |||||||||||||||||||||||||||
96 | |||||||||||||||||||||||||||
97 | |||||||||||||||||||||||||||
98 | |||||||||||||||||||||||||||
99 | |||||||||||||||||||||||||||
100 | |||||||||||||||||||||||||||