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2 | 📊 MONTHLY AD STRATEGY — มิถุนายน | |||||||||||||||||||||||||
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4 | TOTAL BUDGET | ฿50,000 | Facebook 40% | IG 10% | TikTok 50% | FB ฿20,000 | IG ฿5,000 | TT Influencer ฿22,000 | TT Internal ฿3,000 | ||||||||||||||||||||||
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6 | SECTION 1 : BUDGET ALLOCATION BY PLATFORM | |||||||||||||||||||||||||
7 | Platform | % Budget | Budget (฿) | # Content | Objective Split | Campaign Type | Ad Format | Duration | Daily Budget (฿) | Remark | ||||||||||||||||
8 | 40% | ฿20,000 | 4 | Awareness 60% Engagement 40% | Reach + Post Engagement | Image / Carousel | 30 days | ฿667/day | 4 contents × 2 obj. | |||||||||||||||||
9 | 10% | ฿5,000 | 1 | Awareness 60% Engagement 40% | Reach + Post Engagement | Photo / Reels | 30 days | ฿167/day | 1 content × 2 obj. | |||||||||||||||||
10 | TikTok (Influencer) | 44% | ฿22,000 | 10 | Awareness 70% Engagement 30% | In-Feed Ads | Short Video 15–60s | 30 days | ฿733/day | 10 GenCode clips × 2 obj. | ||||||||||||||||
11 | TikTok (Internal) | 6% | ฿3,000 | 1 | Engagement 100% | Spark Ads | Short Video (หน้าร้าน) | 30 days | ฿100/day | 1 internal clip | ||||||||||||||||
12 | TOTAL | 100% | ฿50,000 | 16 contents | ฿1,667/day | FB 8 + IG 2 + TT 21 obj. | ||||||||||||||||||||
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14 | SECTION 2 : KPI TARGETS BY PLATFORM & OBJECTIVE | Result Ads Meta Marketing Montipa | ||||||||||||||||||||||||
15 | Platform | Objective | Budget (฿) | Reach | Impressions | CPM (฿) | CTR | Engagement / Result | CPE / CPC (฿) | Remark | Link Post | Content | Gencode | period | Reach | impression | Result | views: 6 seconds | Click to destination | CPM (฿) | CPE/CPC (฿) | CTR | ||||
16 | Awareness #1 | ฿3,000 | 35,000–50,000 | 120,000–160,000 | 75–95 | 1.0–1.5% | 2,500–4,500 Post Views | – | Content 1 target เจาะ location based 23 สาขา วันที่ 23-30/6 | Dark ads (Card Product) | Pride In Style | 8 Days | 253,197 | 318,604 | 253,197 | - | - | 9.42 | 11.85 | 0.09% | ||||||
17 | Engagement #1 | ฿2,000 | 20,000–30,000 | 70,000–100,000 | 85–110 | 1.5–2.5% | 1,500–3,500 Eng. | 2–4 | Content 1 | https://www.facebook.com/share/p/1915sBvDv2/ | กิจกรรมแจกของรางวัล | 29 Days | 54,295 | 94,135 | 3,304 | - | - | 21.23 | 0.6 | 5.40% | ||||||
18 | Awareness #2 | ฿3,000 | 35,000–50,000 | 120,000–160,000 | 75–95 | 1.0–1.5% | 2,500–4,500 Post Views | – | Content 2 เจาะ location based 6 สาขาไม่เกิน 5km 1. เซ็นทรัลอุบล 2. โรบินสันสระบุรี 3. เซ็นทรัลนครศรี 4.เซ็นทรัลสุราษ 5 เซ้นทรัล ชลบุรี 6 เซ็นทรัล นครสวรรค์ | Dark ads | ข้าราชการ & พนักงานบริษัท รับส่วนลด 100.- | 16 Days | 401,903 | 615,711 | 401,903 | - | - | 8.12 | 12.44 | 0.13% | ||||||
19 | ฿2,000 | 20,000–30,000 | 70,000–100,000 | 85–110 | 1.5–2.5% | 1,500–3,500 Eng. | 2–4 | Content 2 เจาะ location based 6 สาขาไม่เกิน 5km 1. เซ็นทรัลอุบล 2. โรบินสันสระบุรี 3. เซ็นทรัลนครศรี 4.เซ็นทรัลสุราษ 5 เซ้นทรัล ชลบุรี 6 เซ็นทรัล นครสวรรค์ | ||||||||||||||||||
20 | Awareness #3 | ฿3,000 | 35,000–50,000 | 120,000–160,000 | 75–95 | 1.0–1.5% | 2,500–4,500 Post Views | – | หน้าร้าน Mix & Match ในร้าน Montipa target เจาะ location based 23 สาขา 20 วัน | https://www.facebook.com/share/p/1CbD4FdqZu/ | Mix & Match ในร้าน Montipa | 20 Days | 264,026 | 364,364 | 264,026 | - | - | 8.23 | 11.36 | 0.18% | ||||||
21 | Engagement #3 | ฿2,000 | 20,000–30,000 | 70,000–100,000 | 85–110 | 1.5–2.5% | 1,500–3,500 Eng. | 2–4 | หน้าร้าน Mix & Match ในร้าน Montipa target เจาะ location based 23 สาขา 20 วัน | 27,434 | 73,799 | 4,382 | - | - | 27.09 | 0.46 | 7.96% | |||||||||
22 | Awareness #4 | ฿3,000 | 35,000–50,000 | 120,000–160,000 | 75–95 | 1.0–1.5% | 2,500–4,500 Post Views | – | Photo asset จาก influ | https://www.facebook.com/share/p/1PPTEi95Ga/ | รีวิว @ccinder | 15 Days | 287,241 | 358,891 | 287,241 | - | - | 8.36 | 10.44 | 0.22% | ||||||
23 | Engagement #4 | ฿2,000 | 20,000–30,000 | 70,000–100,000 | 85–110 | 1.5–2.5% | 1,500–3,500 Eng. | 2–4 | Photo asset จาก influ | 58,603 | 103,541 | 12,274 | - | - | 19.31 | 0.16 | 13.80% | |||||||||
24 | Awareness | ฿3,000 | 25,000–40,000 | 90,000–120,000 | 65–85 | 0.8–1.5% | 2,000–4,000 Reach | – | Content 1 = รูปจาก Influ เจาะ target IG เหมือนเดิม | 15 Days | 190,906 | 323,534 | 323,534 | - | - | 9.27 | 15.71 | 0.04% | ||||||||
25 | Engagement | ฿2,000 | 15,000–25,000 | 55,000–80,000 | 75–100 | 1.5–2.5% | 1,000–2,500 Eng. | 2–5 | Content 1 = รูปจาก Influ เจาะ target IG เหมือนเดิม | 26,770 | 44,156 | 44,156 | - | - | 45.29 | 0.35 | 1.63% | |||||||||
26 | TikTok (Influencer) | GenCode #1 — Awareness | ฿1,500 | 28,000–50,000 | 55,000–95,000 | 35–55 | 1.5–3.0% | 9,000–20,000 Views | – | Influencer Clip 1มหาชัย Location-basedสาขา | https://vt.tiktok.com/ZSQ5rUV8k/ | #jbwp4NZwxcdjkBIF2TKCUvXfsYBADIt13HXiU74RaLLvSqjLAUJmPfLefEbFUps= | 19 Days | 98,435 | 136,085 | 98,435 | - | - | 11.02 | 15.24 | 0.17% | |||||
27 | TikTok (Influencer) | GenCode #1 — Engagement | ฿700 | 12,000–22,000 | 28,000–48,000 | 45–65 | 2.0–4.0% | 1,200–3,500 Eng. | 0.5–1.0 | Influencer Clip 1 มหาชัย Location-basedสาขา | 15,703 | 16,976 | 3,811 | 3,811 | - | 41.23 | 0.18 | 22.45% | ||||||||
28 | TikTok (Influencer) | GenCode #2 — Awareness | ฿1,500 | 28,000–50,000 | 55,000–95,000 | 35–55 | 1.5–3.0% | 9,000–20,000 Views | – | Influencer Clip 2 อมตะชลบุรี Location-basedสาขา | https://vt.tiktok.com/ZSQxkbBv8/ | #zNftYvNDuczlkvmFhI/cM5CZkG6kto6Dlef1JswV2L73RI1OtWci69hdz9wMw94= | 16 Days | 100,386 | 137,261 | 100,386 | - | - | 10.92 | 14.94 | 1.38% | |||||
29 | TikTok (Influencer) | GenCode #2 — Engagement | ฿700 | 12,000–22,000 | 28,000–48,000 | 45–65 | 2.0–4.0% | 1,200–3,500 Eng. | 0.5–1.0 | Influencer Clip 2 อมตะชลบุรี Location-basedสาขา | 41,966 | 45,722 | 17,416 | 17,416 | - | 10.92 | 0.04 | 38.09% | ||||||||
30 | TikTok (Influencer) | GenCode #3 — Awareness | ฿1,500 | 28,000–50,000 | 55,000–95,000 | 35–55 | 1.5–3.0% | 9,000–20,000 Views | – | Influencer Clip 3 บางกะปิ Location-basedสาขา | https://vt.tiktok.com/ZSQ25da5C/ | #RkMB4NWjGDluHjd4bpgVxipGe+1AI3uzGYRCcY8V3GcmxmHT2OxFF3cmXyD/AkA= | 23 Days | 99,081 | 137,925 | 99,081 | - | - | 10.87 | 15.14 | 0.16% | |||||
31 | TikTok (Influencer) | GenCode #3 — Engagement | ฿700 | 12,000–22,000 | 28,000–48,000 | 45–65 | 2.0–4.0% | 1,200–3,500 Eng. | 0.5–1.0 | Influencer Clip 3 บางกะปิ Location-basedสาขา | 15,238 | 18,607 | 2,447 | 2,447 | - | 37.62 | 0.29 | 13.15% | ||||||||
32 | TikTok (Influencer) | GenCode #4 — Awareness | ฿1,500 | 28,000–50,000 | 55,000–95,000 | 35–55 | 1.5–3.0% | 9,000–20,000 Views | – | Influencer Clip 4 ลำปาง Location-basedสาขา | https://vt.tiktok.com/ZSQdDw5Y5/ | #8Yeyci4/QBnqGNtCD83RVeWxyo2nkqHp4fIet0epahAB6Ei6koMJIOXBC0pLfog= | 26 Days | 51,911 | 104,898 | 51,911 | - | - | 14.3 | 28.9 | 0.15% | |||||
33 | TikTok (Influencer) | GenCode #4 — Engagement | ฿700 | 12,000–22,000 | 28,000–48,000 | 45–65 | 2.0–4.0% | 1,200–3,500 Eng. | 0.5–1.0 | Influencer Clip 4 ลำปาง Location-basedสาขา | 16,645 | 19,258 | 6,213 | 6,213 | - | 36.35 | 0.11 | 32.26% | ||||||||
34 | TikTok (Influencer) | GenCode #5 — Awareness | ฿1,500 | 28,000–50,000 | 55,000–95,000 | 35–55 | 1.5–3.0% | 9,000–20,000 Views | – | Influencer Clip 5 Guru | https://vt.tiktok.com/ZSQ6qemPQ/ | #tvUsD7ekYUTkEbIdVW7qrDbIEWwrVnP7H4+kns6bGX51wwBaIoPpGrA0dlMLVe0= | 23 Days | 94,297 | 130,244 | 94,297 | - | - | 11.52 | 15.91 | 0.22% | |||||
35 | TikTok (Influencer) | GenCode #5 — Engagement | ฿700 | 12,000–22,000 | 28,000–48,000 | 45–65 | 2.0–4.0% | 1,200–3,500 Eng. | 0.5–1.0 | Influencer Clip 5 Guru | 16,750 | 19,100 | 4,162 | 4,162 | - | 36.65 | 0.17 | 21.79% | ||||||||
36 | TikTok (Influencer) | GenCode #6 — Awareness | ฿1,500 | 28,000–50,000 | 55,000–95,000 | 35–55 | 1.5–3.0% | 9,000–20,000 Views | – | Influencer Clip 6 ตะกร้า | https://vt.tiktok.com/ZSQRjWMFE/ | #clmOJZKrOXoYamTLeoGpITVulwKkTjNApwQcBRT68XYvzDgdGG1vbTY2s9qf9ig= | 23 Days | 102,875 | 147,397 | 102,875 | - | 955 | 10.18 | 14.58 | 1.98% | |||||
37 | TikTok (Influencer) | GenCode #6 — Engagement | ฿700 | 12,000–22,000 | 28,000–48,000 | 45–65 | 2.0–4.0% | 1,200–3,500 Eng. | 0.5–1.0 | Influencer Clip 6 ตะกร้า | 20,172 | 30,032 | 5,476 | 5,476 | - | 23.31 | 0.13 | 18.23% | ||||||||
38 | TikTok (Influencer) | GenCode #7 — Awareness | ฿1,500 | 28,000–50,000 | 55,000–95,000 | 35–55 | 1.5–3.0% | 9,000–20,000 Views | – | Influencer Clip 7 creator | https://vt.tiktok.com/ZSQDNMrFP/ | #qWqu6SdElH3DSbX4MQ95jz3Ygb6s0Bj1yCUGR79LEy/F08/P1ysVMo++qXv2kCY= | 19 Days | 100,321 | 141,315 | 100,321 | - | - | 10.61 | 14.95 | 0.25% | |||||
39 | TikTok (Influencer) | GenCode #7 — Engagement | ฿700 | 12,000–22,000 | 28,000–48,000 | 45–65 | 2.0–4.0% | 1,200–3,500 Eng. | 0.5–1.0 | Influencer Clip 7 creator | 11,930 | 13,606 | 2,840 | 2,840 | - | 51.45 | 0.25 | 20.87% | ||||||||
40 | TikTok (Influencer) | GenCode #8 — Awareness | ฿1,500 | 28,000–50,000 | 55,000–95,000 | 35–55 | 1.5–3.0% | 9,000–20,000 Views | – | Influencer Clip 8 ตะกร้า | https://vt.tiktok.com/ZSQ5njc5A/ | #028s9sa0sayy1VTcnjZ6XUBgoLUi3xGkf2q70PxPgGM5bqV59PiyILM6JYbg5GQ= | 19 Days | 96,091 | 146,357 | 96,091 | - | 299 | 10.25 | 15.61 | 0.59% | |||||
41 | TikTok (Influencer) | GenCode #8 — Engagement | ฿700 | 12,000–22,000 | 28,000–48,000 | 45–65 | 2.0–4.0% | 1,200–3,500 Eng. | 0.5–1.0 | Influencer Clip 8 ตะกร้า | 16,753 | 27,005 | 4,363 | 4,363 | 1 | 25.92 | 0.16 | 16.16% | ||||||||
42 | TikTok (Influencer) | GenCode #9 — Awareness | ฿1,500 | 28,000–50,000 | 55,000–95,000 | 35–55 | 1.5–3.0% | 9,000–20,000 Views | – | Influencer Clip 9 Guru | https://vt.tiktok.com/ZSQmH4TuL/ | #91zp86eTaGiauRhb9GeKiW3eiJDNhSrA6dkxn3KPgNX8z3i/Vj3rslzmswrRI8M= | 16 Days | 100,148 | 134,706 | 100,148 | - | - | 11.14 | 14.98 | 0.15% | |||||
43 | TikTok (Influencer) | GenCode #9 — Engagement | ฿700 | 12,000–22,000 | 28,000–48,000 | 45–65 | 2.0–4.0% | 1,200–3,500 Eng. | 0.5–1.0 | Influencer Clip 9 Guru | 18,202 | 23,153 | 6,115 | 6,115 | - | 30.23 | 0.11 | 26.41% | ||||||||
44 | TikTok (Influencer) | GenCode #10 — Awareness | ฿1,500 | 28,000–50,000 | 55,000–95,000 | 35–55 | 1.5–3.0% | 9,000–20,000 Views | – | Influencer Clip 10 | https://vt.tiktok.com/ZSQHBJha4/ | #+lrlKDawBhiaju8O1+1xbfUHZIBjSO+aSmR5s69RMUU+CrzpNFZouAnL5XAMpxU= | 16 Days | 91,485 | 135,295 | 91,485 | - | - | 11.08 | 16.39 | 1.76% | |||||
45 | TikTok (Influencer) | GenCode #10 — Engagement | ฿700 | 12,000–22,000 | 28,000–48,000 | 45–65 | 2.0–4.0% | 1,200–3,500 Eng. | 0.5–1.0 | Influencer Clip 10 | 38,268 | 44,507 | 18,697 | 18,697 | - | 15.73 | 0.04 | 42.01% | ||||||||
46 | TikTok (Internal) | Engagement 100% | ฿3,000 | 20,000–40,000 | 45,000–85,000 | 55–80 | 2.0–4.5% | 2,000–6,000 Eng. | 1.0–2.5 | โปรโมท หน้าร้าน Location-based 23 สาขา | ||||||||||||||||
47 | TOTAL | All Objectives | ฿50,000 | 900K–1.4M+ | 2.0M–3.2M+ | Blended ~50–75 | Total | 2,711,032 | 3,906,184 | 2,600,587 | 71540 | 1255 | 19.92 | 7.98 | 9.92% | |||||||||||
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49 | SECTION 3 : BUDGET BREAKDOWN PER CONTENT / CLIP | |||||||||||||||||||||||||
50 | Platform | Content / Clip | Total Budget | Awareness ฿ | Awareness % | Engagement ฿ | Engagement % | Format | Duration | Split Logic | ||||||||||||||||
51 | Content #1–4 (per content) | ฿5,000 | ฿3,000 | 60% | ฿2,000 | 40% | Image/Carousel | 30 days | Aware→Engage | |||||||||||||||||
52 | Content #1 | ฿5,000 | ฿3,000 | 60% | ฿2,000 | 40% | Photo / Reels | 30 days | Aware→Engage | |||||||||||||||||
53 | TikTok Influencer | Clips #1–10 (per clip) | ฿2,200 | ฿1,500 | 70% | ฿700 | 30% | Short Video 15–60s | 30 days | Aware→Engage | ||||||||||||||||
54 | TikTok Internal | Clip หน้าร้าน #1 | ฿3,000 | – | – | ฿3,000 | 100% | Short Video (หน้าร้าน) | 30 days | Engage only | ||||||||||||||||
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56 | SECTION 4 : STRATEGY NOTES & RECOMMENDATIONS | |||||||||||||||||||||||||
57 | Facebook Content #1–4 | แต่ละ content ฿5,000 → Awareness ฿3,000 (Reach Campaign / Lookalike) + Engagement ฿2,000 (Post Engagement) | ปรับ Creative ทุก 10 วัน | Monitor CPM รายสัปดาห์ | ||||||||||||||||||||||||
58 | Instagram Content #1 | ฿5,000 → Awareness ฿3,000 + Engagement ฿2,000 | Photo/Reels บน Feed | Visual High Quality | Caption กระตุ้น Save / Share / Comment | ||||||||||||||||||||||||
59 | TikTok Influencer #1–10 | แต่ละคลิป ฿2,200 → Awareness ฿1,540 (In-Feed 70%) + Engagement ฿660 (30%) | Hook 3 วิแรกสำคัญ | GenCode ต้องใช้ Creator Account | Monitor VTR ทุกสัปดาห์ | ||||||||||||||||||||||||
60 | TikTok Internal (หน้าร้าน) | ฿3,000 Engagement 100% | ใช้ Spark Ads โปรโมทวิดีโอหน้าร้าน | เน้น Comment / Share / Save | CTR → Website / Map ดึง Traffic เข้าสาขา | ||||||||||||||||||||||||
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62 | Generated by Claude | Budget: ฿50,000 | Period: มิถุนายน | FB ฿20,000 · IG ฿5,000 · TikTok Influencer ฿22,000 · TikTok Internal ฿3,000 | |||||||||||||||||||||||||
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