How to Market Your Book
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IDEAS FOR MARKETING YOUR BOOK
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IdeaHowCommentWebsite?Cost
Contributor
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Brochurescreate trifolds, fliers, using free easy-to-use online toolspost brochures online or printLucidPress, Tackkfree/feeJacqui
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Slideshowcreate to automatically play onlinepresentation on your book or your writingHaiku Deck, PhotoPeachfree/feeJacqui
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YouTube channeltape quick videos on writing topicsquite popularYouTube has lots of intuitive editing and taping toolsfreeJacqui
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Magazinecreate a multipage magazine on your book or your artcan be embedded into your blog, website, or another online locationIssuufree/feeJacqui
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Newslettercreate a weekly newsletter to keep in touch with readersbuild an email list to use when you're marketing your bookMailChimpfree/feeJacqui
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Whiteboardshow how to write a story by sketching on a virtual whiteboardthese can be collaborative; can be embedded onto blogs, websitesAWWfreeJacqui
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Formsadd a sign up form to collect readers interested in your bookthese can be visual, intuitive; will collective results for you--no effort requiredGoogle Forms;freeJacqui
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Trailercreate a short summary of your book using free online toolsAnimotofree/feeJacqui
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Pollspeople love voting in polls--collect information on a topic you need for your mssquick to set up and participate inPollDaddyfreeJacqui
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Kindle
sell books online through Amazon; free set-up
marketing options include freebies, discounts
Kindle (Amazon)
free set-upCharlie Ray
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Amazon Lending Libraryshare your books in a library set-upAmazonCharlie Ray
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Amazon Primereaders pay a yearly fee and authors get marketing opportunitiesAmazonCharlie Ray
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Book signingsArrange with local library or club to talk about your bookbring books to sell and sign them for participantsno website--physical locationfreeMel
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Give-awaysonline or at a physical locationthrough your blog, website, or a physical location
cost of books
Mel
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Social MediaFacebook, Twitter, G+, blogsauthor-driven; you set up these social media sites and become activeonline
mostly free; maybe a cost to blogs
Bob
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Guest Postsarrange with a fellow blogger to post about your topic on their websiteyou can go out and find these opportunities or--even better--they can come to youvariedfreeBob
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Interviewsarrange with a fellow blogger to be interviewed about your book or your topicthese can be nicely traded among like-minded bloggers--you interview each other and post to your own audiencesvariesfreeBob
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Blog Tourarrange for 5-10 blogs to host you talking about your book arrange these close together to build excitementblogsfree or feeMichael Smart, Bob
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Post free chaptersPost 1-2 chapters for free to your blog to entice readersfreeJudy
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Contestsrun a contest where readers can win free bookscan be add a comment to a blog, share a cover reveal, moreblogsfreeJudy
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Cover revealspost the cover that will appear on your upcoming bookgenerates excitement for the upcoming bookblogsfreeJudy
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email listscollect email addresses of interested readers and market to themcollected via newsletters, give-aways, comments--lots of waysblogsfreeJudy
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word-of-mouthtalk about your book on blogs, websites, forums, social mediathis is considered one of the most effective methods by manyvariesfreeJudy
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multiple outletsB&N.com, Amazon, Google Play, sell from reputable retailers, but check them out firstvaries
free (mostly)
Pat Garcia
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Radio showshave your book featured on an online radio showBlogtalk, BAMfreePat Garcia
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PR experthire an expert in this fieldthe right person could make a huge differencevariesfeeMichael Smart
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Bookmarksprint bookmarks as give-awayseasy to carry; appealing to everyone; visualphysicalfeeMedeia
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Workshopslead workshops on your topichighly effective but takes a bit of time to arrange and runphysicalfee/freeDoreen
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media eventany kind--interview, host, mention in an articleonline/real worldfreeDoreen
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meet the authorany kind--book signing, workshop, etcphysicalfreeMichelle
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Book Party Collaborative – Invite other authors (who in turn invite their friends & family) to get together/open house. Could do short readings/talk, book signing, reduce price sale etc. Do before the holidays so books could be also bought as gifts.physicalfreeJudy
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TeasersAdd book teasers to your personal blogonline/real worldfreeSusan
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PostcardsPrint info on one side, leave the other blank so you can add a personal note as you hand out. Good for in person events.The personal note has that handshake, hug appeal.physical
free to the giftee, unsure of cost to writer
Shari
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GoodreadsSet up your author page on GoodreadsGoodreads is a large community of readers, reviewers, and potential buyers. Goodreads.comfreeKristen
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